November is basically synonymous with Thanksgiving, but there’s much more going on this month. Don’t miss any opportunities for a sale, a marketing campaign, or a niche holiday celebration that resonates with your audience. Use this November trends guide to keep you on top of what’s coming this month!
Get Ready for a Festive November 🦃
- #1: Popular November Designs and Motifs
- #2: Social Media Trends to Try Out
- #3: Get Political and Send an Important Message
- #4: Cheer on Your Team During the FIFA World Cup
- #5: Get Ready for Major Sales
- #6: Celebrate These November Holidays
- You’re Ready for a Fun and Festive November
#1: Popular November Designs and Motifs
Thanksgiving reigns supreme in November, so it tends to influence everything around it. Apparel, home decor, color palettes, and popular designs often include turkeys, pilgrims, and other Thanksgiving-influenced symbols. Check out this design inspo to get your November designs and products ready to go!
Popular November Color Palettes
Things are getting even chillier in November, which means most people are opting for warmer shades that feel more welcoming and cozy. Popular shades in November are also inspired by fall, especially since it’s now at its fullest. Think fall foliage, Thanksgiving dinner, and cozy drinks in a warm cafe.
Use these November-inspired color palettes for everything from your apparel designs to your social media posts this month!
Apparel Trends for November
Cold weather means it’s time to start layering! Shoppers will be looking for long sleeves and warm linings, which means long sleeve tees, hoodies, sweaters, coats, and raincoats will all be in demand. On top of this, warm and fuzzy socks, beanies, scarves, and even gloves will all be making a comeback soon.
People will be excited to get outside and will finally be able to spend the Thanksgiving holiday with extended family. Give them some great apparel they can wear around the dinner table surrounded by family and friends.
When thinking about design, keep the upcoming holidays in mind. Festive designs for Thanksgiving will be popular. These might feature elements like turkeys, pilgrims, pie, and other things related to Thanksgiving dinner and family.
It’s also not too early to start pushing Christmas-related designs. People will be needing their ugly Christmas sweaters soon, so give them some Christmas options leading up to the holiday.
Home Decor for the Holidays
This is the first time in years that families will finally get together for a big holiday season. Because of this, shoppers may go all out this year when it comes to making their home welcoming and cozy.
Offer some inviting home decor that will transform a home into a cozy escape from the fall chill. Throw blankets, candles, cushions, rugs, festive napkins, and place settings will be popular for around the home, especially for a dinner party. But, don’t forget to also offer decor to transform a home, like pumpkins, wreaths, and seasonal flower arrangements.
If you’ve been out shopping, then you know that Christmas decor is already flying off the shelves. It may still be fall, but it’s definitely time to get your Christmas decorations out and in front of shoppers.
🍁 Not sure what type of fall decor to sell? Check out this post full of fall decoration ideas for POD sellers!
#2: Social Media Trends to Try Out
Social media platforms are constantly changing, so we’ll guide you through what you can expect this month. From holiday shopping on social media to getting real with your following, find out what will keep you on top this month.
Brands Are Getting Real
It’s no secret that we’re living in the age of filters and embellishment. On social media, this is obvious, which is why apps like BeReal have been gaining popularity.
The focus on authenticity and honesty is hugely appealing to everyone who’s tired of scrolling through piles of ultra glam vacation photos and selfies that aren’t very realistic.
Although there are no official ads on BeReal, plenty of brands have jumped on the bandwagon.
For example, both Chipotle and ELF have managed to stand out thanks to their strategies. Both brands have shared images with promo codes for free meals or discounts that have their customers hooked.
It’s worth giving a new platform a try as long as you have a solid plan in mind. Stick to the rules and get creative to stand out.
Other social media apps have even been toying with the idea of adding similar functions to their platforms. Who knows? This may be the new Stories, which basically every social media platform copied.
Social Shopping for the Holidays
Most brands already know how important it is to be active on social media. During the holidays this is crucial. Since the last months of the year are when shoppers are out in full force, being present on social media and having your products talked about can really make a difference in your sales this season.
Younger shoppers are super active on social media platforms like Instagram and TikTok, and they love getting gift-giving inspo, or even just shopping inspo, on these platforms. In fact, popular hashtags like #TikTokMadeMeBuyIt show just how many people have been influenced to buy products thanks to a quick video.
To gain this sort of influence, be sure your brand is present and active on the social media platforms where your audience hangs out. Create content that engages them and that they interact with. Use popular hashtags to be seen, including the one we mentioned above. And why not dabble in influencer marketing?
Give your viewers tons of gift-giving ideas for every person on their list. Make it easier than ever for them to make their purchase. Plenty of social media platforms offer ways to list your products directly on your profile and even allow users to check out without leaving the platform.
The easier you make your checkout, the more likely users are to complete their purchases. Instagram, Facebook, Pinterest, and TikTok all offer shopping options, making it easier for your followers to get what they want from you.
It’s also worth looking into popular strategies like hosting a shopping livestream. In fact, 57% of customers said they have bought something while watching a livestream on a social media platform. Experiment with different approaches to find what works for your brand.
Want more insight? Check out these posts on how to make money on Instagram and how to make money on TikTok!
Meta's Creator Week Is Here!
Meta’s yearly celebration of creators is back this November. Join the celebration from November 1st through the 7th by attending online and in-person events focused on helping creators grow their brands and connect with others in this space.
In-person events will be held in multiple locations across the world but are invite-only. If you haven’t gotten a coveted invitation, don’t worry! You can join the fun through Instagram or Facebook.
What can you expect during Creator Week? You’ll hear from some of your favorite creators, and have the opportunity to join sessions led by them about topics like how to grow your community, how to make a living as a creator, and how to take care of yourself while engaging in this work.
This event is a must for all those creators just starting out and looking to make it in this space.
What's New on TikTok This Month
TikTok is constantly announcing new features, events, and guides, and this month is no different. There are a few new things to keep up with, so let’s go over them briefly:
TikTok Made Me Play It: TikTok's First Global Gaming Event
Gaming is hugely popular on most social media platforms and it’s no secret that professional streamers have a huge following. Because of this, it makes sense for TikTok to dive headfirst into the gaming world.
What: A live-streamed event featuring some of the gaming industries leading publishers. Hear what they have to say about the role TikTok plays in the game development world, from promotion to insights.
When: November 2nd
Where: Register here
Class Is in Session: Join the TikTok Academy
For many marketers, getting their TikTok strategy down is still a bit of a challenge. Luckily, the people at TikTok get this and are here to offer some help.
They’ve recently launched their TikTok academy, a virtual education platform aimed at helping teams become savvier when it comes to their TikTok marketing.
Learn more about this new guide for small business owners and how to enroll here.
#3: Get Political and Send a Message
The midterm elections are quickly approaching. This is a crucial moment to get political and get important information in front of your followers. If this makes sense for your brand and your brand’s values, get out there and encourage your followers to participate in these elections!
How can you as a brand approach the elections?
- Spread awareness and educate your audience about pressing social issues relevant to them through social media.
- Create informative posts with resources on how to register to vote, how to vote early, what to take to the polls, and what will be on the ballot.
- Encourage your followers to do their part and vote.
- Fundraise for specific candidates or raise awareness about particular issues through funding campaigns, selling merch, or any other way you like.
#4: Cheer on Your Team During the FIFA World Cup
Every four years we are treated to one of the biggest competitions in the world. For many around the world, the arrival of the FIFA World Cup means the most exciting month is about to begin!
No matter what team you support, get ready to get wrapped up in this worldwide celebration and the amazing soccer skills (or football, whatever you call it is fine) on full display.
The arrival of the World Cup gives many brands an opportunity to design a special collection celebrating the different teams playing in the tournament. You can create on-theme t-shirts, hoodies, hats, and other apparel for fans to wear during matches or whenever!
You can also make it more interesting by offering special discounts when your team wins. This is your chance to host a World Cup giveaway on social media or a special contest to get your followers hyped.
#5: Get Ready for Major Sales
Everyone knows that once Thanksgiving is over, it’s all about the sales! Black Friday and Cyber Monday are highly anticipated every year, so get ready to offer your customers some can’t-miss sales and promotions.
Prepare Your Black Friday Promotions
Not long after Thanksgiving dinner is over, shoppers will already be filling their online shopping carts with all sorts of items.
In general, this is when shoppers are looking for steals on big-ticket items, especially televisions, laptops, and other tech. In recent years, shoppers have been more likely to shop online on Black Friday, forgoing the crowded stores and physical fights over limited quantity items.
🛒 Get your shop ready for major traffic and use this Black Friday guide for POD sellers to make the most of this shopping day.
Offer Major Cyber Monday Sales
The Monday after Black Friday is an even bigger shopping day. Shoppers expect to see major discounts on big-ticket items as a part of Cyber Monday but are also looking for deals that will help them save some money on their holiday shopping.
Christmas is just around the corner, so sales on toys, makeup, apparel, and home goods are just as popular as discounts on electronics.
You don’t have to have a different sale for both days, so don’t stress out about this. Many retailers simply hold a week-long sale while others offer flash sales on specific items during this sale weekend.
Learn more about popular fall sales your brand can participate in during this busy shopping season!
In recent years we’ve also seen brands take a drastically different approach to Black Friday and Cyber Monday. Rather than having a sale, some brands have taken to advertising the fact that they aren’t having a sale in an effort to curb overconsumption.
If your brand prides itself on its eco-friendly beliefs, then this is a great way to stick to your brand’s values and show your commitment to helping the planet.
😎✨Get ready for the last quarter of the year with this Holiday Marketing Checklist to Boost Your Seasonal Sales
#6: Celebrate These November Holidays
While Thanksgiving may be dominating your calendar, don’t forget that November has plenty of other holidays. Use these holidays to inspire new designs, promotions, and content you can use to get your customers ready for the season.
No Shave November
Chances are you’ve heard of No-Shave November and even have some friends who grow out a funny mustache every November, but what is this really about?
In basic terms, No-Shave November is an initiative and an organization with the aim of raising cancer awareness. The idea is that since many cancer patients lose their hair, they want to encourage people to let their hair grow wild and free all month long. The mustache, body hair, full beard, and longer hair may raise questions that lead to conversations about cancer.
Participants are encouraged to donate the money they would usually spend on grooming to cancer research instead. On top of this, you can also create your own personal fundraising page or campaign with the proceeds going to cancer research.
National Native American Heritage Month (US)
This celebration is also widely known as American Indian and Alaska Native Heritage Month and is meant to be a celebration of the cultures, traditions, history, and contributions of the Native people.
This is a great time to not only celebrate Native people and acknowledge their contributions, but also to educate the public about the history of the Native people, their tribes, and their current challenges.
World Vegan Day
World Vegan Day is celebrated every year on November 1st and focuses on not only celebrating those who consume an all-green diet, but is also used to encourage meat-eaters to adopt a vegan diet.
Health benefits, animal cruelty, and environmental benefits are often highlighted as some of the main reasons to adopt this diet. No matter what your reason is for being vegan, there is plenty to celebrate on this day!
Day of the Dead / Día de Muertos
Día de Muertos is a Mexican holiday that is celebrated at the beginning of November. During this celebration, families get together to remember family and friends who have passed on.
The celebration is a joyous one as and is meant to celebrate the lives of those who are now deceased. It is also believed that the souls of those who have passed away come back on this day to visit family and friends.
Celebrations often feature decorative altars, candles, flowers, and Day of the Dead designs, like sugar skulls and crosses.
Veteran’s Day (US)
Veteran’s Day is celebrated every year and is a day to honor and pay respect to all of those who have served in the Armed Forces of the United States.
Show your love and support to all veterans on this day through acts of service, visit a VA hospital, and reach out to the veterans in your life.
Transgender Day of Remembrance
Transgender Day of Remembrance is observed every year and is a day to commemorate and remember all the transgender people we have lost to violence.
The fight for equality continues to be an important one for the transgender community, so this is an important day to remember those we’ve lost but also to continue the fight.
Participate by holding a vigil, visiting a vigil hosted by a local LGBTQ+ org, and learning about the transgender community.
Thanksgiving is celebrated on the last Thursday of November every year in the United States. It’s a day to spend with family and friends eating a delicious meal and sharing what you are thankful for.
Thanksgiving designs take over everything from home decor to apparel and even food. Get your customers in the spirit with designs that include turkeys, pumpkins, pies, pilgrims, and everything Thanksgiving.
Get some design inspo and create festive Thanksgiving t-shirts for the holidays! Also, don’t miss these Thanksgiving social media posts to promote your designs!
You’re Ready for a Fun and Festive November
And with that, you’re now ready to tackle all of those November trends coming at you at top speed.
As always, you don’t have to participate in every holiday or trend, keep in mind that there are many more holidays than the ones mentioned here, especially if they don’t resonate with your audience. Pick some that make sense for your brand and that inspire you or get you excited about the month.
As the holiday season gets closer and closer, it can feel really overwhelming so do your best to avoid burnout. Keep in mind that Placeit by Envato has your back during this wild season. We have plenty of design templates, mockups, and video templates to make your job easier than ever!
If this is too much info at once, feel free to save this post for future reference.
Before you go, let us know in the comments below what holidays we might have missed this month