We’ve mentioned before that the last quarter of the year is always a sale-heavy season for online retailers which means it’s time to get your A-game ready! Winter sales are coming to you and this is the perfect time to sell all of your year’s leftovers and make space for new products for next year!
What You’ll Find:
- Bring Your A Game for These Winter Sale 2022
- Holidays to Keep an Eye On
- Winter Templates
- Winter Sale Tips
- Last Words
Bring Your A Game for These Winter Sale 2022
For most brands, profits during this last quarter are essential to their yearly profit expectancy. This is the peak retail season when brands normally see the highest amount of traffic and sales. This is why it’s important to be prepared for the holiday rush, all the savvy shoppers are taking advantage of this season.
🔥 Never miss a date again with this eCommerce calendar for online sellers.
When you combine the big three Thanksgiving, Christmas, New Year’s Eve, plus and all the holiday sales in these months like Cyber Monday, and Black Friday, there is no doubt this is the best season to promote.
Holiday season sales can amount to 30% of all retail sales
Winter sales are crucial times to leverage your social media presence, review all your products and promos, check out what is happening with similar brands and make some improvements like offering customized support for your clients.
Holidays to Keep an Eye On
Gray Thursday or Black Thursday
Post all of your early deals of your Black Friday sale.
Black Friday is the day after Thanksgiving when all retailers drop their prices! This sale day is a great opportunity to move your products. Make a whole campaign around this day, create excitement, and use your social media.
Small Business Saturday
Small business Saturday comes right after black Friday and the goal of this retail event is to promote shopping from local brands, shops, communities, and organizations.
The total holiday retail sales amounted to 789.4 billion USD in 2020
Cyber Monday is a tech-centric sale event happening on November 28.
This is yet another holiday that was started by the United Nations as a way to overcompensate for all the eCommerce intent of the previous days. This day we all give back!
Free Shipping Day
This event happens on December 18, there is more than one way to use this day for your business. You should consider optimizing your business for timely deliveries before making an offer.
Gift Card Day
This event starts officially on December 23 and it’s the perfect time to promote Christmas card designs and products or even give some free to your customers! Find your own promo for this day!
Originated in Great Britain, this is again a great day to give back! Make donations, you can offer to donate a percentage of your earnings to charity.
🔥Find more details on this holiday in our previous post on fall sales for online sellers
For this winter season, try to dress your brand up with curated winter color palettes to match the spirits. Got to our post to find all the HEX codes for these colors and start adding them to your designs.
Winter Sale Tips
Holidays, vacations, and cold weather make people crave for all kinds of cozy products. Giving winter-related gifts is a great gift for anyone during this time.
1. Avoid Off-Season Products According to Your Location
As always think about your target audience and again, depending on your location, avoid offering products that will no longer be on demand these months. For example: summer apparel, summer clothes,, sports gear, beachwear, cold juices or frozen beverages, ice cream, and so on. You get the idea.
2. Offer High Demand Products
Winter Sales Clothing On Demand
Warm outfits for print-on-demand products, family pajamas, thick socks, warm sleepers, winter hats, scarves, coats, sweaters, gloves, candles, Christmas decorations, personalized and handcrafted gifts, cozy blankets, and of course gift packaging!
Kitchen products are also a great product to sell during this winter season and of course thermal cups, and mugs, for all the hot coffee, hot chocolate, and teas.
Beauty Products for the Season
Body products like lip balms and skin creams to keep the skin hydrated during the cold winter.
Don’t forget about the other family members they too love receiving gifts during this season! Great time to promote pet products.
Also very high-demand products during the winter season: jewelry, electronics, Candies, and chocolates!
3. Optimize for Mobile
We’ve said this before, optimizing your store for mobile is a MUST during this sale season. To ensure a smooth mobile experience, fast checkouts, multiple payment methods, and sharp customer services of course.
4. Build a Detailed FAQ Page
It’s important you give your potential customer all the tools and resources to make their journey less annoying or confusing.
🎄 Got everything you need? Review this Holiday Checklist and make sure your brand is ready!
5. Optimise Product Descriptions
Optimize your existing product descriptions to use Winter-like words to uplift your product during this time.
6. Get Creative with Your Promos
Yes, this is definitely a time to promote, promote, promote. You can create contests, and giveaways, offer free products for costume buying in bulk, offer bundles of your products, make a Winter Clearance sale, and so on!
7. Offer Something Special for Your Most Loyal Customers
This is a great strategy for customer retention. Remember to offer personalization too. You can even offer personalized prices for different loyalty tiers.
8. Great Time to Collab
This is a perfect time to collaborate with other brands, with influencers, and content creators, and make a buzz on social media!
🎮 Pro Tip for Gamers: Keep an Eye on Steam Winter Sale. Enjoy Steam’s Fall Sale from November 22 to 29 to buy the perfect additions for your games or gift cards and keep an eye on this year’s winter sale starting December 22 to Jan 5.
The fourth quarter of the year is a heavy-sale period for all eCommerce businesses. This is the perfect time to bring your best marketing strategies together to promote your brand and your products like never before.
We hope you find these tips useful and get on top of that holiday sale wave! Keep in mind Placeit by Envato allows you not only to design stunning products for your shops, but also to showcase them using beautiful and realistic images, as well as creating eye-catching posts and videos to promote on your social media!
Have any comments? Drop us a line!