Once you have your business plan, it’s time to establish your brand. This means your target audience and their needs will have to be very clear at this point. You will then have to choose a brand name that is memorable, catchy, and that will make selling t-shirts on Etsy easier.
Using your brand’s name and the values you would like it to reflect, you will then have to create a logo. This process is made easier with the help of Placeit’s Logo Templates, here’s a quick guide on how to design a logo for your clothing brand. To customize Placeit’s logo templates, simply choose a design you like, pick some graphics, change the colors, add your own text, and choose an image or upload your own. Remember to choose your colors and logo elements wisely, as these should reflect everything your brand stands for. These elements will be essential when you start working on dressing up your Etsy shop. Remember that all elements of your brand should align with your values. For example, if you run a t-shirt shop that sells merch with an environmental message, everything from your logo to your eco-friendly packaging should reflect that.
Using elements like a store banner, shop icon, and an owner photo can help pull in trusting and loyal customers. Luckily, making an Etsy cover photo and banner are quite easy to do and can have a great visual impact on your storefront. Don’t forget that creating seasonal assets and apparel can fit right in with your brand while giving it a twist.