Ever wondered what’s behind effective messaging that resonates with audiences? Visual content is the cornerstone of effective content marketing, with studies showing that 90% of the information processed by the brain is visual. In fact, the Visual Teaching Alliance highlights that we not only absorb visual information more quickly but also more efficiently compared to text. For marketers, creators, and business owners, this means tapping into the magic of strong, high-quality visuals such as images and videos can make a world of difference.
Eager to discover how to boost your brand through visual content? Read on! ✨😌
Skip to What You’re Looking For 🔎
- Quick Dive — Visual Content Stats 📊
- Picture-Perfect Marketing — Tips to Boost Your Strategy Using Visual Content ✨
- 1. Harness the Impact of Visual Storytelling 🌟
- 2. Incorporate Videos to Stand Out 📹
- 3. Make It Shareable to Boost Engagement 🚀
- 4. Be Authentic ✨
- 5. Tailor the Visual Content to Your Unique Vision 🪄
- And That’s a Wrap! 😀
Quick Dive — Visual Content Stats 📊
💡 Data: HubSpot
📌 Key Takeaway: As you can see, in the era of digital information, optimized, mobile-friendly, and engaging visual content is a must for users eager to connect with brands, buy new products, or acquire services. So, if you haven’t put much thought into how to integrate it into your brand’s strategy, now is the time to! 😀
🌟 Strong branding is key for businesses looking to stand out and create engaging messaging, visuals, and campaigns that resonate with users. Discover How to Create a Brand Identity From Scratch With Placeit!
Picture-Perfect Marketing — Tips to Boost Your Strategy Using Visual Content ✨
Ready to take your marketing game to the next level? We’ve got you covered! Whether you’re a seasoned pro or just dipping your toes into visual content, at Placeit by Envato you’ll find eye-catching designs, mockups, and templates you can fully customize to match your brand and give it a boost. From top-tier mockups to stunning videos, our ever-growing library is always on top of the latest trends.
So, let’s dive in and discover the magic of visual content together with these tips! 🤩
1. Harness the Impact of Visual Storytelling 🌟
Ever heard “A picture is worth a thousand words”? Well, this rings true as visual content is meant to aid your narrative and make it even better. Visual assets such as videos, photographs, illustrations, infographics, and animations can evoke strong emotions for the viewer, thus connecting with the message you’re conveying and prompting them to take action.
As we’ve mentioned, people process visuals faster, which makes visual storytelling a great option for your brand to capture attention quickly and communicate your message more effectively. 😉✨
That being said, consider this advice when integrating visual content through storytelling:
Know Your Target Audience 🎯
Tailor your visual content to resonate with your audience’s interests, needs, and communication preferences. This includes aspects such as the colors, themes, images, style, and aesthetics that you use. For example, vibrant hues and cartoon-like illustrations might appeal to a younger, more playful audience, while a minimalist design with muted tones might resonate better with a professional demographic.
💡 Pro Tip: Placeit’s Design Library has tons of visual assets for different themes, categories, and styles. Looking for a specific asset? Use our Tags to narrow down your options or type specific keywords in our search bar to browse for the best match for your brand.
Opt for High-Quality Images & Videos 📸
High-quality visual content reflects the professionalism and credibility of your brand, making it more appealing and trustworthy among customers. If you’re integrating visuals on social media, be mindful of the platform’s specifications to ensure your content doesn’t get cropped or lose resolution, which can diminish its impact and fail to engage your audience effectively.
✂️ With Placeit’s Image Resizer, you can adapt any image, photo, illustration, or design to the requirements of any social media platform. Just select the preset that best suits your purpose, adjust accordingly, and that’s it! You’ve now got the perfect visual asset to share instantly!
Include a Call to Action (CTA) 💬
Engaging your audience through visual storytelling is just the beginning! Don’t forget to include a CTA that encourages to take the next step, whether’s is redirecting them to your website, sharing a post, or leaving a comment. For instance:
🛍 “Shop Now” buttons in e-commerce product images.
✏️ “Learn More” on informative infographics.
🌟 “Follow Us” invitations on visually appealing social media posts.
2. Incorporate Videos to Stand Out 📹
With platforms like Twitch, TikTok, and IG taking the world by storm, it’s no surprise that this form of visual content is a favorite among users. Along with the stats that we’ve shared, HubSpot revealed that short-form videos have the highest ROI of all marketing trends.
This means video marketing can be a powerful tool for promoting your business, reaching viewers, and building brand awareness. But, how to stand out in a sea of content? It’s all about using high-quality, optimized, and engaging visual content. Let’s dive further into it! 😀
📱 You Might Like: How to Make Instagram Reels That Reel-Ly Go Viral
▶️ Let’s hit play on the best tips to include videos in your business’s visual content!
Keep It Short & Engaging ⚡️
Do keep in mind that attention spans are short, so every second counts as you deliver your message. Focus on the most important points (a.k.a. what you want to achieve with the video) and use engaging visuals such as animations and captions to maintain the viewers’ attention.
⏰️ Fun Fact: Short-form videos typically last less than 60 seconds and tend to generate the highest average engagement.
Maintain a Consistent Visual Branding ✨
A cohesive branding will make all your visual content instantly recognizable among your audience. Integrate elements such as your brand voice, logo, and color palette into your video to ensure it properly communicates what your business is all about.
Remember, with Placeit, you can easily customize any video to fit your brand’s image seamlessly with our friendly and easy-to-use editor.
⏺️ Don’t Miss: Ultimate Guide to Placeit’s Video Maker
Optimize Your Content for Mobile Viewing 📱
Did you know that 75% of adults in the US watch short-form videos on mobile devices? Talk about numbers! As smartphones have become an integral part of everyday life, consider that your visual content should be optimized for smaller screens and quick loading times. Additionally, consider subtitles or captions for better accessibility for users.
📹 Keep Reading: How Small Businesses Should Use Video Marketing
3. Make It Shareable to Boost Engagement 🚀
Visuals create the most shareable type of content, which gives you a much greater chance of getting traffic and maximizing your engagement rate. Just think about it, when audiences share what you posted, it reflects how they found it valuable whether for the info you provided or the stunning visuals you crafted. ✨
It’s like spreading a good word on your brand, thus building on its authenticity and reliability, and who wouldn’t like that? So, as you aim to create shareable visual content, consider these tips:
Focus on Quality Over Quantity ✅
While it may seem tempting to go all the way out and share tons of posts every day, the truth is that you should always aim to provide content that is valuable for your target audience. Whether it’s an infographic with important stats or a video tutorial answering one of the most FAQs, consider the purpose behind the piece you’re crafting, this will give you a clear outline of where your content should be headed.
Conduct Research & Leverage Trends 🔍
Use SEO tools like Google Trends, Ahrefs, and Semrush to find popular search queries within your niche. This can give you an idea of what users want to know and help you create visual content leveraging those insights. Also, stay on the lookout for any current trends your brand can tap into to make the most of its relevancy. Do remember, trends change often! So, be prepared to pivot your strategy quickly!
Monitor Your Content’s Performance 📈
Time to put your detective glasses on! Track metrics such as shares, likes, comments, and mentions to understand what types of visual content resonate most with your audience. Is it videos, infographics, or mockups? Use these insights to refine your strategy and create more shareable content in the future.
🤩 Don’t miss out on the best Social Media Trends to Drive this 2024!
4. Be Authentic ✨
Remember, authenticity is more than a buzzword —is what drives your audience to engage and connect with your brand genuinely. So, your visual content should reflect what your business stands for. As our social media expert mentioned in our TikTok interview:
My go-to advice: “Keep it real”. It’s widely recognized and it’s almost a fact that businesses showcasing their “human” side —whether through behind-the-scenes sneak peeks or hopping on trends— become more relatable. This builds deeper connections with their audience, leading to higher sales and better engagement rates.
Let’s go over some tips on how you can build an authentic brand through stunning visual content!
Showcase Behind-The-Scenes Glimpses 😃
Audiences connect with the person behind the brand. So, you’re most likely to engage with them by offering glimpses into your day-to-day operations, a.k.a. the magic behind your business. Plus, it helps your brand show transparency and build on authenticity, which is a must for thriving in a competitive landscape!
Showcase Real People & Stories 💫
Authenticity shines through when your audience can relate to the genuine experiences and stories behind your brand. For instance, consider including testimonial videos as part of your visual content. You can also make the most out of UGC by encouraging viewers to create and share content related to your brand by doing contests or using branded hashtags, like our #MadeWithPlaceit inspo.
Make the Most Out of Social Media 💬
While sharing high-quality visual content is a must for thriving on social media, there still needs to be interaction! Respond to comments and acknowledge feedback to build an authentic relationship with your audience. Plus, you never know, there might be other content ideas waiting for you by listening to your viewers.
5. Tailor the Visual Content to Your Unique Vision 🪄
Of course, we couldn’t talk about visual content without highlighting the importance of design! The right combination of colors, fonts, illustrations, images, and textures can captivate your audience, convey your brand’s personality, and make your message more memorable.
If you’re not an artsy expert, no worries! At Placeit by Envato, we’ve got top-notch resources to guide you through the creative process like a pro. Take a peek at the following guides and start customizing your first template right away! ✨😉
Explore this font pairing guide and learn how to effortlessly create beautiful and balanced combinations for any text or design.
Your one-stop shop to become a color guru is now at your fingertips!
2024! Another exciting year arrives with new design trends. Are you ready to refresh and renew your work with 14 of them?
🌟 P.S. Our creative teams revealed their best tips for working on a design project! Learn more about it What Do Graphic Designers Do? Say Hi to Our Creative Team
And That’s a Wrap! 😀
Incorporating visual content into your marketing strategy can be a game changer for engaging with your audience, strengthening your brand’s image, and boosting your social media presence. Through high-quality, stunning visuals, you can give your business the professional edge it needs to thrive in today’s digital world. 🌐🚀
The good thing is, you don’t need to start from scratch! With Placeit by Envato, you can access and customize top-tier visual content for your business in the blink of an eye. Browse through our eye-catching designs, photorealistic mockups, and trendy social media templates and find the perfect match for your brand. ✨
Now, we want to hear from you! What’s your best tip for creating visual content? The comment section is all yours! 🌟
