Visuals are vital in content marketing as 90% of the information transmitted to the brain is visual. We process images faster and remember them better most of the time. Images can also be shared easily in social media and also tend to be shared more than anything else. 63% of social media is made up of images according to a Citrix report from January. So it is important to create fantastic visual content.
Here are a few ways you can use mockups to enhance your content marketing campaign:
Tell a Story
Visual content is meant to aid your narrative and make it better. You can use visuals as punctuations to your narrative. They will concrete the idea that you have just set. You can set them up between text to break it up and make it easy to read. It is more likely that a viewer will stay on the page when they have something besides text to look at. They help push the audience down the page.
Stand Out
Easier than a GIF or Video a really memorable way to present information to your information is in an interactive mockup. If you have an infographic or a short presentation set up it is much better to set it up in a concise way that does not distract from the main point but rather supplements it. This way you get a beautiful visual content as well as unique way of presenting and idea.
Sell a Product or Service
You want to use images of the products to captivate viewers. The right visual helps a potential customer see how the product fits in their life. It is so much more pleasing to the eye to have a shot of a product being uses than just the product alone. This captivates the viewer and helps them see how the product fits their life. Because people don’t buy products, they buy better versions of themselves.
Make it Shareable
Visuals create the most shareable type of content. Content with relevant images gets 94 percent more views than content without and tweets with images receive 150% more re-tweets than tweets without. So when you are ready to tweet out or facebook your blog post you have a much greater chance of getting traffic if you have a cool visual than if you do not. A great way to go about doing this is by setting up your blog post in a mockup with a setting that relates to your article.
Visual content is the lifeblood of your content. You can use mockups to enhance what you have and make your content memorable. The best thing you can do is use high quality images because your audience will appreciate the difference.
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