How to Ace
Your Video Marketing Strategy

01.
An Introduction
to Video Marketing

The age of video is here and there is just no way to deny it. The stratospheric rise of YouTube has proven that video search is just as important as Google search! But don’t panic, we will guide you step by step on how to market your business effectively using videos. 

According to Cisco, videos will account for 82% of all internet traffic by 2020. 

Videos trigger emotions, they send a message quite directly. This is why audiences prefer to see information in a video than in an image. Now, just because you made a video doesn’t mean you are sitting on gold! You need a clear video strategy

Video marketing is about capturing the attention of your target viewers through videos and converting them into actual customers. Get to know your audience so you ensure you speak their language. You should have a pretty clear picture of who you are talking to and this is just the beginning so do some research. 

Hubspot found that 72% of people say they’d prefer to learn about a new product or service by watching a video than by reading text.

Your business will get so much more reach, more traffic, and an obvious increase in your revenue once you master your video marketing strategy.

02.
Clear Objectives

A goal without a plan is just a wish.

Antoine de Saint-Exupéry.

The long term marketing goal of every business is to create a long term demand for their product or services. By this point you have a clear idea of who your target is… it’s time to get your obstacles in line. Review your business to identify where the opportunities are. 

Turn your obstacles into goals. What are some video marketing goals

  • Customer's Education (how-to’s videos)
  • Brand Awareness
  • Engagement
  • Leads
  • Conversions
  • Build a Community (develop trust and loyalty)
  • Send Traffic to Your Site

 Video in Business Benchmark Report 2019 reveals that a whopping 90% of customers say that product videos help them make buying decisions.

03.
Stay on Top
of Trends

Video content marketing is the new and most effective way to attract leads, engage with your community, convert, and more. Some things to consider to make video trends are: 

  • Accessibility: Make your videos available to everyone, use subtitles
  • Video series are growing in popularity!
  • Make video collaborations with relevant people, for example, a YouTube influencer marketing strategy.

Live Streaming Videos

Live streaming is growing big for branded videos on social media. It’s a perfect way to engage your audience longer than pre-recorded videos. You can interact with your customers directly answering their questions, talking to them about your products’ applications, etc. Video shopping is also a thing now! 

360 Videos

360 video tech is great for all-perspectives videos. These are perfect whether you are showing off your new store, bragging about your latest trip, or showing off an awesome event, conference, or festival! These videos can give your followers a more interactive experience. It’s almost like virtual reality! This is especially big in gaming industries. 

Vlogging

Using video format for your blog can help you connect deeper with your audience and build a community of like-minded people that share your passions. A very popular form of vlogging is YouTube marketing, which, as you know, is the second largest search engine, just after Google! 

Vertical Video

Thanks to smartphones, vertical video is becoming quite popular since these fill your whole screen. This helps reduce the distractions from all around. It’s a great type of video to keep your audience’s attention. Vertical video applies for Instagram Stories and Instagram’s newest platform IGTV

Video Training at Your Own Business

Videos are not only great for video advertising, but also for your own business’s internal communication. You can use video as a great way to train your newest team members, saving tons on training programs. You can use a slideshow maker to make presentations slide by slide and you will end up with a fantastic video! 

04.
Your Channel
Options

A few video specs to consider for each social media:  

Facebook

Consider formats for ads, your feed, and posts. Don’t over do it with your texts or you will get your video flagged!

Instagram

Your Instagram videos on the feed are very different than Instagram Stories! For starters your Instagram stories only lasts 24 hours so they are perfect for temporary announcements, sales, and giveaways and they use vertical ratio format which means no distractions!

Feed videos are first muted so focus on visuals.

YouTube 

YouTube is the second largest search engine after Google with 2 billion active users, so this one is tricky. YouTube is not all about your video so learn how to promote your YouTube channel too!

And a few others like Snapchat with playful instant news, Twitter, & LinkedIn

Remember to check the optimal sizes for each platform.

05.
Getting the Most
Out of Placeit

You are not alone, choose the right tools for you! You can make all kinds of amazing videos all on your own plus on a budget! There are tons of great tools out there like Placeit’s video maker.

What can you do? Here are some ideas:

1. Tell a Story About Your Business

Make a company overview, for investors, new clients, etc. Use our Slide Show Video Maker to tell your customers who you are! This is an important part of every brand’s identity.

2. Show Off Your Products

Display your star products or services in a bold way with Product Overview Videos.

3. Share a Testimonial

Customers love to hear feedback from other customers. Good reviews build trust for your brand. Try our Testimonial Videos.

4. Show, Teach, Share! 

Make a tutorial video showing your customers how to do something. This works beautifully too for frequently asked questions, so go ahead and make Tutorial Videos.

5. Promote a Sale! 

Promote as many sales as you come up with throughout the year using our Sale Videos.

6. Get Involved in Your Community

Fundraiser Videos are a perfect way to get your community engaged and excited about your brand’s cause.

7. Make Videos for Your YouTube Channel 

Keep your YouTube channel updated easily with helpful content to update your viewers every week! Make your own video easily with Placeit’s YouTube Videos.  

8. Make Videos for Your Social Media 

Share your updates, events, and more using Inspirational Quotes Videos.

9. Tease a Blog Post!

Wrote something great? Make a video to tease your followers into reading it! Make a Content Teaser Video.

06.
Measure
the Impact

Got the hang of it? Once you’ve posted your videos it’s time to test them. Make AB tests, use different formats, platforms, and ratios to see which ones work best for your audience. 

Numbers are proof! Evaluate your audience’s response. Whether your decide to use an analytics tool or do the analysis yourself, you do need to pay attention to it. Consider your view count, average view time, engagement, click-through rate, conversion rate, and other important statistics that are relevant for your video measurement

A Video Marketing Guide

A holistic video marketing campaign is a must for every modern-day business. Read this post to learn how to apply effective video marketing tools to boost your business using Placeit’s video maker.

"It’s so simple my team actually enjoys making videos with Placeit’s video maker!"
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