Social media is in constant change; this is why it’s important to keep adapting your brand. Plan yearly strategies and give your social media a fresh look. We are here to read all about the social media trends in 2023! These social media trends will change the way you do your job today.
Make no efforts that do not serve your goals. Consider goals like:
And choose goals that apply best to your existing business needs! What are you looking for from your social media this 2022?
Keep your objectives simple even if you are using a combination of these. You don’t want a messy strategy.
TikTok is now far from benign the young generation dancing app we all remembered in 2020. It has now become the most innovative social media and the past year had a huge evolutionary effect on TikTok!
Now offering tons of features and tools not only for content creators but also for brand owners! This can and will be one of your most powerful marketing tools. TikTok now offers new features like TikTok Now, Photo Mode, TikTok Stories, Search Ads, 10-minute videos, and more, as well as new partnerships with Linktree, Shopify, and Woocommerce.
Proof of TikTok’s popularity is the rise in Google trends for searches on TikTok ads over the last year
BeReal is a photo-sharing app that invites users to share unfiltered images, and it has become incredibly popular since last year! What is the beauty of BeReal? No ads, yet; you have a limit of 500 friends, so no content creators will want to make a strategy here; you could say it is currently the most organic app.
But why is it so popular? Authenticity is key to understanding this app. It has mostly a young audience, and this is what younger generations want from their social media! Unfiltered and uncurated content, plus no business ads!
It might not feel like it, but Reels are still a growing trend. So yes, if you are a brand, you still need to think about your Reels strategy. However, Instagram is now turning out to be more of a search tool than a social media, just as it happened with Facebook. Users are making their brand and product research on this platform.
Instagram still beats TikTok in popularity, in case you weren’t convinced yet.
Share tons of new, instant, quick pieces of content with Instagram Reels. Reels are a great way to drive traffic to your site, app, shop, etc. Why? Instagram uses a proven and highly addictive formula (similar to TikTok) to attract and engage followers.
Engaging with your follower’s questions will be crucial this year; people want to be spoken with. So, combine Instagram stories with a call to action: let me know if you have doubts or if you want to know more, and then react to your follower’s questions with really useful information. Open dialogue builds trust and, more importantly, relationships.
MUST KNOW: with the rise of TikTok, YouTube Shorts, Amazon Shorts, and Instagram Reels, once you’ve made a short video, you must cross-post among platforms!
Whether you are looking for a freelance marketer, micro-influencers, content creator, or if you are simply very good at social media, you must know that Gen Zs are setting the guidelines for this content!
Nowadays, not only do you need technical skills, but you also need real charisma to achieve genuine engagement!
Gen Zs have mastered making content that looks organic. With the growing importance of content creators’ partnerships between brands, this might be an important factor.
Pro Tip: Be transparent when sharing paid content.
Some would even say that SEO is replacing the Hashtags game. To be clear, no it’s not, but it is in fact more important than using hashtags! You need keyword-optimized captions to have a greater impact on your content research results. It’s time to really start adding SEO into your strategy.
Not only have we seen AI filters trending on social media platforms like TikTok, there are actually tons of AI tools content creators can now use to make their work easier! Apps like Chat GPT have proven to be golden to create outlines, copies, or even write the whole article!
AI will definitely not be able to replace the originality or the voice of a human being, but these does save you a lot of time!
Social Commerce is here to combine the best of both worlds for brand to sell seamlessly to their followers. You can work and build completely for free you storefront online.
Instagram still works as one of the best platforms to engage with potential customers and take advantage of all the social shopping tools Instagram offers. Instagram is even testing its live shopping features this year!
Other platforms are now growing stronger on their social shopping tools like TikTok, although their are still limited to US.
Find the conversation around your business. Follow hashtags, mentions, and keywords around your business. This part of the process is listening or monitoring.
Not all social media are the same, this is why you will be building a different strategy for each social media channel because their users are very different!
Think to yourself, who is your potential follower? Are they on Instagram? On TikTok? On LinkedIn? Completely different targets right?
Making assumptions can really damage your strategy. Go as deeply as you can with your target research, when you really know your target you can work wonders on social media!
A quality customer service is a MUST for your social media platforms this year. You should appoint a customer support specialist to answer for your followers’ inquiries or decide on a automative service, either way such experience should be positive since it is an essential part of you brand’s experience on social media.
Monitor relevant conversations as an important part of your brand’s feedback!
With that in mind, these are the most popular trends to try out: dances, humor, before-and-afters, seamless transitions, benign vulnerable, collaborations, pop culture references, blogging, replying to comments, satisfying videos, and cultural differences. Authenticity is Key on TikTok!
Needless to say that video content is still KING this 2023! With that said, placing your keywords correctly on your video title is a must this years, tags are not as relevant now. Be mindful of what you will be naming your videos this year!
Podcasting is HOT this 2022! Livestreaming is a great way to engage even more with your costumers. Live videos keep your social media fresh and engaging and human.
Therefore, Facebook has launched it’s Audio Live Rooms. Hosts are able to invite other Facebook users as speakers, or invite current listeners to join, and there can be up to 50 speakers! No limit for listeners! Followers can react to the stream
Amazon is another platform that will be supporting live videos now! That’s rights, shoppable livestreams! So, got something to say?
Facebook and YouTube are great places to set your ads campaign due to the conversion rate they have, but check your own numbers. Which social media is bringing the most conversion?
YouTube is now offering more ad placement options and Facebook Ad performance is better this year! Facebook has done some intensive remodel to their pixels with more stable conversions.
Geo-targeting is becoming more popular and necessary to target different demographics with you specialised ads.
Also, Interactive Ads are now taking advantage of AR & VR technologies. Offering brand owners to create ads that give their users more brand experience.
YouTube has launched their Shorts video for mobile upload. However, a few marketers think that this may not be where the platform is heading. This year’s YouTube efforts should focus mainly on benign found organically and as usual, long-form content has a better response and convert.
Are YouTube shorts worth it?
LinkedIn new creators mode allow brands to add video and start conversations. This tools can help users to create community and establish a presence on the platform. Users will now have to “follow” you instead of connecting with you. You will be able to share relevant content, long form posts, use LinkedIn live, and so on!
For management, for creation, for optimizing. There are tons of amazing tools to help you carry your new strategy this year!
Make a swipe of your content to write down what is working according to YOUR KPIs and what’s not.
Having birds-eye over your social media will help you put content in perspective. Trends can explode overnight, this is why is essential to keep a serious watch over different channels.
There should be a lot of trial and error to get to the best content format, time, day, topic, etc.
These are just a few of the social media trends that will dominate this 2022. Anticipate changes and even get yourself into a few new risks to get awesome results.
Also, remember to take a look at what your competitors are doing, maybe you can do it better? Remember that all social media is time sensitive so get your calendars in order so that you don’t miss any important happening, event, seasons, and so on.
2022 is a year to humanize your brand! We’ve been watching out for this trend for a while now and today more than ever is clear that people want to engage with real people, not businesses.
Choose your content themes wisely and let’s dive into this 2022! Last but not least, complement your social media strategy and dive into the 12 design trends that will rock for 2022!
What are your thoughts? Got anything to say?