At this point, if you haven’t heard about Instagram, you’re probably living under a rock. Instagram is one of the most popular and most important social media apps around, especially if you’re a marketer. This super visual, image and video-based platform gives you the freedom to share videos with your followers in a number of ways, but each video option has its own requirements and limitations. Because of this, Instagram video length can get confusing. Luckily, we’re here to help you get this sorted out and be well on your way to Instagram video success.
Before starting to make a video for your Insta feed, keep in mind that there is an Instagram video length maximum. Factor this into your planning so that your video is complete when you post it and it doesn’t get cut off. When it comes to videos made for your Instagram feed, these can be anywhere between 3 seconds long and 60 seconds long. Although 60 seconds is the maximum, this doesn’t mean your videos should always aim to be this long. In fact, shorter videos tend to perform better because let’s face it, viewers don’t have a very long attention span. Videos that are around 26 seconds long have been shown to perform best, so try to make sure you keep your videos, informative, visually appealing, and to the point. Sound is a great addition, but don’t make your video’s narrative rely on it completely since feed videos are muted unless the viewer decides to activate the sound. If you don’t have much video experience, there’s nothing to worry about. You can make your own Instagram videos in no time with an online video maker tool.
Stories are hugely popular on Instagram because they allow you to quickly and easily share short videos that disappear after 24 hours. Instagram Stories also comes with a lot of embellishment options so that you can make them interactive and engage your audience. You can add gifs to give your story video more personality or add a poll, quiz, or question to encourage your audience to interact with you.
The downside is that Instagram Stories video length is quite short. Each story you post can only last up to 15 seconds maximum. There is a way around this, though. You may have watched a story video that lasted longer than 15 seconds, but what you may not have realized is that this video was actually made up of several 15 second shorter videos. When you upload a longer video, Instagram will automatically cut it down into 15-second chunks. This is only for videos that are a minute long or shorter. Videos longer than that will have to be trimmed manually into one-minute segments and then uploaded to Instagram Stories.
IGTV is Instagram’s latest video feature. While it does have a standalone app, you can also access it through your normal Instagram profile. This platform was thought out specifically for longer-form video, so it does give you the perfect space to post longer video content. This space is great for tutorials, hauls, and content that requires more time. The vertical format is also great because that means your video takes up the entire screen, cutting out potential distractions.
The platform itself provides you with curated content. If you’re following an account, you’ll be able to see their videos in your IGTV home screen. Anyone can create, share, and watch the content on this platform, so why not take advantage of this space? Since this video feature was thought up for longer-form videos, videos posted to it can be longer than the standard Instagram video length limit. These videos can last anywhere from 15 seconds to 10 minutes. If you have a verified account or an account with a large following, you may even able to upload videos that last up to 60 minutes!
Have you ever been browsing Instagram when suddenly you get a notification that someone you follow has ‘gone live?’ This pretty much means what it sounds like: the person has started a live video. When you go live, your followers and other Instagram users can tune into your video and even ask questions that you can answer right that second. Once your live video has ended, you can even post it to your stories where it will stay for 24 hours. Live videos are perfect for businesses that want to promote a product, hype up a live event, give a behind the scenes look, or host a Q&A.
This option is a little more hidden, so to find it head over to your stories by swiping right on your home feed. Next, scroll through the carousel at the bottom until you see the live option and hit the big white button that says Start Live Video. Once your live video has started, a tracker will help you keep track of how long your video is, another will tell you how many viewers are tuning in, and you can enable comments so that viewers can interact with you.
Live videos can last up to 60 minutes, but you can do more than that. If you need more than 60 minutes, simply end your current live video and start another one for an additional 60 minutes. Since these are live, there’s no size limitation, file type, or orientation to keep track of.
Now that you have all the information you need, you’re more than ready to make the perfect videos for your Instagram. Get creative and make the most out of each space you’re given. Don’t forget to also focus on the content of your videos so that you can successfully win over your audience.