One of the most useful tools social media has provided is having a lot of information about what their users like. On most online ad plataforms you can target people based on their interests, the accounts they’ve liked, and now that Instagram and Facebook are linked, you can also target them cross platforms and “see” what their interests are.
According to the banner designs on the right, Berkshire Photography is interested in getting young families’ attention for their “15% off on family portraits” promo.
A mom who is browsing Instagram might’ve liked other family photography accounts, and that’s why these ads would show up for her.
Use Social Media Targeting to Your Benefit!