Testimonial videos are truly valuable assets for your brand! We would dare to say they are a must for businesses nowadays. They are a great way to earn your customer’s trust and that is completely valuable!
Instagram Video Maker for a Modern Customer Testimonial
What You’ll Find:
Create Awesome Testimonial Videos In Just a Few Clicks
Creating a testimonial video with Placeit is a straightforward process. Here’s a step-by-step guide to help you through:
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Step 1: Log In
Step 2: Navigate to Testimonial Video Templates
Step 3: Choose a Testimonial Template
You can find various templates. Browse through them and select one that fits your needs by clicking on it. You can also filter your video results by using the left-side tags.
Step 4: Customize the Template
Click on the text fields in the template to edit them. You can change the text to match your testimonial content. Adjust the font, size, and color as needed.
To add images or video clips, click on the media placeholders. You can upload your own images/videos or choose from Placeit’s library.
Customize the colors of the template to match your brand. You can usually find color options in the sidebar or by clicking on specific elements within the template.
You can change it by selecting a different track from Placeit’s library.
Step 5: Preview Your Video
Once you’ve customized the template, click on the “Play All Slides” button to preview your video. Make any necessary adjustments to ensure everything looks and sounds the way you want.
Step 6: Download Your Video
When you’re satisfied with your video, click on the “Download” button. Placeit will process your video, and once it’s ready, you can download it to your computer.
Additional Tips:
- Script the Testimonial: Before creating the video, script out what the testimonial will say. This helps in making sure you cover all key points.
- Use High-Quality Media: Ensure the images and video clips you use are of high quality to give your testimonial a professional look.
- Keep It Concise: Testimonial videos should be engaging but not too long. Aim for 1-2 minutes in length.
By following these steps, you’ll be able to create a polished and professional testimonial video using Placeit’s easy-to-use platform.
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What’s All the Fuss About Testimonial Videos?
Testimonial videos can be represented in many forms, let’s review some of them:
- Customer testimonial video: Your client gives an overview and review of your product or service.
- Success story video: You present the quality of your product or service by showing how it has transformed someone’s life for the better.
- Celebrity or influencer testimonial video: Someone in the public eye, respected by your customers, endorses your product or service by describing how it has worked for them.
- Employee testimonial video: Your employees talk about what it’s like to work for you and your company’s culture.
We will guide you step by step through the process of making a testimonial video that actually works for you!
If you are asking yourself, why is it even worth making a testimonial video? Customers play an essential role in other customers’ buying decisions. Hearing the testimonial of someone who has already bought a product like a review online or a comment on social media is the best deciding factor. When you show your customers, the honest reaction of another happy customer, you are giving them that last push into buying!
Ace Your Testimonial With These Techniques
Let’s review all the essentials you should know to make a testimonial video that actually converts:
1. Knowing Your Audience, as Always, Is Important for Any Marketing Move
This will determine if your audience identifies with your video or not. To decide which topics should be on your video take a close look at who your audience is.
2. Use the Truth!
Use genuine testimonials, avoid writing scripts, and focus on getting the real testimonial out there.
3. Appeal to Emotions
Unfortunately, not all businesses can gain followers with hard facts. So find a way to appeal to their emotions either through the process of your product or service or the results after. In other words, your video should be a whole experience of your brand.
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4. Don’t Be Afraid to Break the Format!
We have suggested many video styles before, but if you can come up with different creative ways to show off your customer’s testimonials that’s great too!
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Need Some Inspiration? Check Out Placeit
Using a testimonial video maker you can create your own testimonial videos as slides. Building slide by slide, you can add text and images short clips of interviews, or any content you want to show in your testimonial video. You can even make a slideshow with music! Also, a great thing about online video editors is you can choose the perfect aspect ratio for your video depending on where you are planning to share it.
Instagram Slideshow Maker for a Customer’s Testimonial
Customer Testimonial Instagram Video Maker
Minimalistic Slideshow Maker for a Customer Testimonial
Instagram Slideshow Maker for a Customer Testimonial
What Other Video Content Can You Use?
Let’s recap for a second here, testimonial videos are a great marketing strategy to achieve customers’ trust in your brand! Also, there are tons of other kinds of videos that you can make to improve your marketing efforts. Using Placeit’s easy video editor tool you can make slideshow videos, Instagram stories, step-by-step tutorials, and more!
It’s Time to Make Awesome Testimonial Videos!
Learn how to master making testimonial videos for your brand with all the tips and tricks. Also, get inspired with some really cool videos from Placeit that you can make completely on your own!
Make Stunning Testimonial VideosAniqa Robinson 5/5
