With so many ebook publishers available, it’s not always easy to figure out exactly which publisher is best for your ebooks. Use this ebook profit calculator to help you quickly get an idea of which eBook publishers provide the best royalties for authors.

Royalty Percentage

eBook publishers pay different royalty percentages depending on what price the eBook has. Research shows that eBooks priced between $2.99 and $9.99 sell the most, all things being equal, so some online publishers incentivize pricing that falls between that range with higher royalties as can be seen in the chart.

Publisher Royalty Payment %

ebook-graph-legend
*Rakuten Kobo uses a range of ($2.99 – $12.99)

eBook Price Ranges

Publisher Information

Lulu

Lulu offers the highest royalty percentage across the board at 90%. While it’s not as big a marketplace as Amazon or the iBook store, it’s definitely a publisher worth considering if only for the high royalty percentage.
Payments via check are made 45 days after the end of each month. There is a $5 minimum threshold for Paypal payouts, and a $20 threshold for payments by check.

Amazon KDP

Amazon KDP is the world’s largest eBook publisher and has a reasonable royalty percentage as long as you follow the terms and conditions of the KDP program and are willing to price your eBook between $2.99 – $9.99.
Payments are made 60 days following the end of the calendar month.
There is no minimum payment threshold for EFT (electronic fund transfers) but there is a minimum threshold of $100 for check payments.

Smashwords

While Smashwords is slightly less well known compared to Lulu it offers the second highest royalty percentage of the bunch and is worth a look.
Payments are made within 40 days of the close of each calendar month.
Earnings must be over $75 for payment via check and $0.01 for payment via PayPal.

iBook Store

Apple’s iBook store is one of the three biggest players in the eBook space and is arguably the most balanced option for reaching a massive audience and still receiving a decent royalty percentage.
Payments are made within 45 days of the last day of the month.
Depending on which bank you use, the payment can have a minimum threshold of $20 or $150.

Barnes & Noble nook books

While Barnes & Noble’s physical retail presence has greatly diminished, its eBook sales are relatively strong thanks in no small part to integration with its nook devices.
The nook store is currently the third largest eBook store by volume of books sold.
Payments are made within 60 days of the close of each calendar month.
There is a minimum payout threshold of $10.

Rakuten Kobo

Rakuten breaks the rule and gives the highest royalty for books between $2.99 and $12.99 which is something to consider if you want to price your eBook at a slightly higher price point. Rakuten Kobo publishers benefit from the store’s integration with the Kobo e-reader devices.
Payments are made 45 days after the end of each month.
Payouts have a minimum threshold of $50.

Google Play Books

Despite the tech giant’s online domination, Google’s play book store is currently one of the smallest players in the eBook space despite its ubiquity on Android devices. Past troubles with keeping fake publishers off the platform have soured consumers’ on the store.
Payments are made on the 15th of each month. Payouts via EFT (Electronic fund transfer) have a minimum threshold of $1. Payouts via wire transfer have a $100 minimum threshold

How to Use the Ebook Calculator

Calculate Your Ebook Profit

Website

Lulu

Amazon

iBooks

Smashwords

B&N Nook

Google Play Books

Rakuten Kobo

Base Charge

$0.99

$0.15 per MB

None*

None

None

None

None

Profit per Book

-

-

-

-

-

-

-

*iBooks does not allow you to upload files larger than 2GB


Promote Your eBook Across Social Media and Your Website!

Once you've decided on the best eBook publisher for you, you need to give your eBook the best chance it has at reaching the top of the charts! Use a book mockup to catch your audience's attention on social media and generate sales! Placeit has tons of professional ebook cover mockup templates that only take seconds to use and look amazing.

Make an eBook Mockup!
"Book mockups are super useful for promoting my books online and are really easy to make with Placeit's mockups"
5/5

Join thousands of others getting our awesome newsletter! Sent only once a month. No spam!
Scroll Up