Christmas in July is not just a quaint notion from old movies; it’s a fantastic marketing opportunity for brands to capitalize on the holiday spirit during the summertime. Whether you’re a retail store, an online business, or a service provider, embracing the festive cheer of Christmas in July can inject new life into your marketing efforts and attract customers during a typically slow season. In this blog post, we’ll explore ten creative Christmas in July ideas to help promote your brand and boost sales this summer.
What You’ll Find:
- What Is Christmas in July?
- Themed Product Launches
- Social Media Contests & Giveaways
- Email Marketing Campaigns
- Decorate Your Physical or Virtual Space
- Collaborate With Influencers
- Host Virtual Events
- Create Holiday Gift Guides
- Run Seasonal Promotions
- Give Back to the Community
- Create Branded Content
🌴🎅🏻 What Is Christmas in July?
Christmas in July, also referred to as Christmas in Summer is an additional festive occasion observed on July 25th, encompassing various Christmas-themed activities and entertainment such as intimate gatherings, seasonal performances, and shopping. This celebration is particularly significant for individuals residing in the Southern Hemisphere, experiencing their winter season during this time.
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When Is Christmas in July?
All through summer but more specifically, July 25th.
Origins
Originating from the Hollywood film “Christmas in July” in 1940, directed by Preston Sturges, the concept gained widespread recognition. Furthermore, in 1944, the U.S. Post Office and military officials launched a Christmas in July campaign in New York to bolster early Christmas mailings for servicemen stationed overseas during World War II.
The commercialization of July’s Christmas emerged in the 1950s when American advertisers incorporated Christmas in July motifs into their summer sales promotions. In the United States, it has primarily become a marketing tactic rather than a formal holiday. Television networks may opt to broadcast reruns of Christmas specials, and numerous stores organize Christmas in July sales events.
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Why Should You Have a Christmas in July Celebration?
- It is a great way to have holiday cheer throughout mid-year! Why not have the most wonderful time of the year twice?
- It puts a fun twist on a typical summer party.
- Break up the typical summer months with a fresh celebration.
1. Themed Product Launches
Get into the holiday spirit by launching special edition products or services tailored to the Christmas in July theme. This could include anything from festive-themed clothing lines, Christmas in July shirts, and holiday-inspired items, to limited edition Christmas in July beauty products.
Make sure to incorporate elements like Santa hats, snowflakes, or reindeer motifs into your branding to resonate with the theme.
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2. Social Media Contests & Giveaways
Engage your audience on social media platforms by hosting Christmas in July-themed contests and giveaways. Encourage followers to share their favorite holiday memories or photos of their summer celebrations using a branded hashtag.
Offer prizes such as Christmas in July gift cards, discount codes, or exclusive merchandise to incentivize participation and generate buzz around your brand.
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3. Email Marketing Campaigns
Take advantage of your email subscriber list by sending out festive newsletters and promotional offers centered around Christmas in July. Offer exclusive discounts, early access to sales, or free shipping on holiday-themed products to entice customers to make purchases.
Personalize your emails with cheerful graphics and catchy subject lines to capture attention and drive engagement.
4. Decorate Your Physical or Virtual Space
Transform your storefront, office, or website into a winter wonderland with Christmas-in-July decorations. Hang twinkling lights, adorn windows with snowflake decals, and display festive banners featuring your brand’s logo.
Create a cozy atmosphere that transports customers to a holiday paradise, whether they’re browsing in person or online.
🌴 Check out these 47+ summer templates trending this year!
5. Collaborate With Influencers
Partner with influencers and content creators who align with your brand values to amplify your Christmas in July campaign. Have them create sponsored posts, unboxing videos, or holiday-themed tutorials featuring your products or services.
Their endorsement can help increase brand visibility and credibility among their followers, driving traffic and sales to your business.
6. Host Virtual Events
Organize virtual events such as live streams, webinars, or workshops with a Christmas in July twist. Offer holiday-themed activities like DIY ornament making, cookie decorating tutorials, or festive cocktail recipes.
Invite guest speakers or influencers to participate and promote the event to their followers, expanding your reach and attracting new audiences.
7. Create Holiday Gift Guides
Curate a selection of your top products or services into themed holiday gift guides for different recipient categories. Whether it’s gifts for him, her, kids, or pets, Christmas in July cards, Christmas in July invitations, provide helpful recommendations and highlight the benefits of each item.
Share these guides on your website, social media channels, and via email to assist shoppers in finding the perfect Christmas in July presents for their loved ones.
8. Run Seasonal Promotions
Offer special promotions and discounts exclusively for Christmas in July shoppers to drive Christmas in July sales during the summer months.
This could include buy-one-get-one-free deals, flash sales, or limited-time offers on select products. Create a sense of urgency by emphasizing that these discounts are only available for a limited time, encouraging customers to act fast and make a purchase.
9. Give Back to the Community
Spread holiday cheer by giving back to those in need within your community. Partner with local charities or organizations to organize toy drives, food donations, a Christmas in July party, or fundraising events for families in need.
Not only does this align with the spirit of Christmas, but it also showcases your brand’s commitment to social responsibility, fostering goodwill and positive brand associations.
10. Create Branded Content
Produce engaging content that celebrates the Christmas in July theme while showcasing your brand’s products or services. This could include blog posts, videos, podcasts, or social media posts featuring holiday-inspired recipes, gift ideas, decorating tips, or heartwarming stories.
Share this content across your marketing channels to entertain, educate, and connect with your audience during the festive season.
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Last Words
Embrace the magic of Christmas in July this summer by implementing these creative ideas to promote your brand and connect with customers. Whether you’re launching themed products, hosting virtual events, or spreading holiday cheer through charitable initiatives, there are countless ways to leverage the festive spirit to drive sales and engagement for your business. So don your Santa hat, crank up the Christmas carols, and get ready to sleigh your marketing goals this July!
If you’ve enjoyed this post you might also enjoy our Summer T-Shirt Trends list and our How to Sell More T-Shirt This Summer guide.
