Logo Ideas

A Colorful Inspiration Guide for Businesses

If you’ve stumbled upon this blog post, chances are you’re looking for logo ideas for your business. Well, you’re in the right place! Whether you’re creating your business’s first logo or considering revamping your existing one, this logo ideas guide is packed with inspiration, expert design tips, and recommendations for fonts, colors, and graphic styles to bring your logo to life.

And here’s the best part: our guide was crafted in collaboration with our highly skilled graphic design team at Placeit by Envato, who bring years of experience and expertise in creating the best logos in the market. This collaboration ensures you receive the most exceptional recommendations for your logo, giving you the confidence that your logo will stand out. So, let’s get started! ✨😊🚀

First Things First

Why You’ll Love This Logo Ideas Guide?

Here’s why our logo ideas guide stands out and will be your ultimate ally in creating the perfect logo for your brand:

If you’re seeking design inspiration, look no further! Our logo ideas guide presents a wide variety of creative concepts categorized into different visual styles. Whether you’re aiming for classic elegance or modern flair, you’ll find various business logo ideas that you’ll find helpful.

Our logo ideas guide is not just about inspiration. It’s about practicality. We offer insights, tips, and recommendations that you can apply directly to your logo design process. From finding the best fonts for logos and logo color schemes to industry-specific insights, you’ll gain a deeper understanding of the elements that make a logo successful.

With this practical knowledge, you’ll be well-equipped to design a logo that truly reflects your brand identity, feeling prepared and confident in your design choices.

We don’t just stop at inspiration and knowledge—we empower you to take action! With our incredibly user-friendly Logo Maker, you’ll discover how effortless it is to bring your vision to life. Customize a logo that reflects not only your niche but also your brand’s personality and values. Then, create all your branding assets that will elevate your brand presence to new heights. Best of all, it’s all in one place: Placeit’s editor! There’s no need to go to other sources; at Placeit, you can create everything you need to put your brand in the spotlight.

So, as you can see, this logo ideas guide is your all-inclusive toolkit for success. Let’s turn your creative vision into reality!  🚀

Discover 30+ Incredible Logo Ideas!

This logo ideas guide is curated and organized into nine different styles, making it easy to explore the graphic styles, color palettes, and fonts tailored to each business niche.

Ready for a design inspiration dose? Then, let’s start unlocking these fantastic logo examples. ✨😊✏️

Fitness Logo Maker Featuring An Indoor Cycling Theme
Logo Creator For A Gourmet Coffee Brand Featuring Cool Fonts And Engraved Icons
Logo Template For An Eyewear Brand Featuring A Heavy Font
Social Club T Shirt Design Creator Featuring Retro Style Typographies

1. Traditional Formal Logo Ideas

Looking to convey quality, efficiency, trustworthiness, prestige, and professionalism? Look no further! Dive into these traditional formal logo ideas for some serious inspiration!

These logo ideas could be a game-changer for businesses like:

Traditional Formal

Logo Ideas Checklist

  • Simplicity is the golden rule for the graphic style of these logo ideas.
  • Text-based designs are preferred, allowing the name to shine.
  • Options include simple wordmarks like FedEx, impactful lettermarks like Yves Saint-Laurent, or emblems like Harvard, where the name speaks for itself. This approach conveys a timeless and impactful vibe, ideal for expressing tradition, authority, and a rich legacy.
  • While graphics can be incorporated, keeping them simple and uncluttered is essential. Less is often more, allowing the focus to remain on elegance and the brand’s strength.

To capture that traditional vibe, lean towards darker hues. While black is the most common choice, shades like grey, dark green, olive green, and dark blue evoke a timeless elegance. Additionally, using white as a contrasting color can enhance the overall design.

Regarding traditional formal logo ideas, serif fonts are the most common choice for their timeless elegance and sophistication. Thus, they effortlessly convey a sense of refinement and authority, making them ideal for establishing a traditional yet strong presence. Therefore, classic options such as Times Roman, DM Serif Display, Garamond, Georgia, or Playfair Display should be considered to convey these feelings. 

✏️ Pro tip: Serif fonts are distinguished for having a stroke or line at the end of each letter; this style is associated with tradition, authority, and readability. 

Take inspiration from these iconic logo ideas that employ this style:

  • Rolex
  • Four Seasons
  • Johnnie Walker
  • Sullivan & Cromwell LLP
Traditional Colors For Logos
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Color Logo Ideas For A Traditional Formal Style
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2. Formal Elegant Logo Ideas

In this section, you’ll find logo ideas categorized as formal elegant. These logo examples radiate prestige, luxury, class, exclusivity, and sophistication in their aesthetics, making them perfect for businesses offering exclusive or high-end products and services. For example: 

Formal Elegant

Logo Ideas Checklist

  • Similar to the previous logo style, this one maintains a clean, minimalist look, ensuring the overall design remains sleek and refined.
  • Formal elegant logos primarily consist of typefaces, though occasionally, they may be accompanied by simple graphics such as accents, basic shapes, or bullets in a very subtle and meticulous way.
  • The goal is to convey a sense of precision and attention to detail, reflecting the brand’s commitment to quality and excellence.
  • Formal, elegant logo ideas often feature neutral tones, such as black, white, and navy blue, symbolizing minimalism and elegance.
  • Gray and gold accents can be incorporated to give the design an elegant and sophisticated look.
  • For those seeking warmth, subtle creams, pinks, and browns can be introduced to evoke a sense of coziness and comfort.
  • The best fonts for these logo ideas typically fall into the serif or script category, often rendered in italics to convey a sense of grace and elegance.
  • Alternatively, these logo ideas can also be paired with subtle, rounded fonts like Beauty Athena, Sinday College, Quadrian, Parisienne, and Pinyon Script.
  • This combination of two different font families creates a harmonious balance between sophistication and modernity, perfect for capturing the essence of your brand.

Find inspiration in these iconic logos that embody this style:

  • Cartier
  • Saks Fifth Avenue
  • Hallmark
  • Hilton
  • Rolls Royce
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Color Logo Ideas For A Formal Elegant Style
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Annual Gala Logo Template For A Luxury Night Event
A Mockup Of An AI Generated Marble Statue Dressed In A Round Neck T Shirt
T Shirt Design Creator Featuring Star Graphics With A Self Love Quote

3. Formal Modern Logo Ideas

If you’re looking for logo ideas that blend the best of traditional and modern styles, you’re in luck! Let us introduce you to modern formal logos. These are ideal for brands aiming to convey a contemporary yet prestigious look, maintaining a polished appearance. Therefore, these types of logos are ideal for businesses offering top-notch services such as: 

Formal Modern

Logo Ideas Checklist

  • Regarding formal modern logo ideas, minimalism is key. Unlike formal, elegant logos, these modern logos convey a fresh vibe, often featuring bold colors alongside a clean and simple typeface.
  • The emphasis is on simplicity with a hint of vibrancy, resulting in contemporary, captivating, and effortlessly stylish logos.
  • Moreover, these logo ideas commonly use simple geometric shapes and lines that give an illusion of order and precision.
  • While timeless colors like black, white, and creams are often used, incorporating modern touches with shades of orange, yellow, fuchsia, and turquoise can add vibrancy and freshness to the design.
  • For logo inspiration, consider the Tiffany & Co. logo, which blends classic and contemporary colors to create a visually stunning and memorable brand identity.

When it comes to typefaces, formal modern logos strike a balance between the classic and the contemporary by combining serif and sans serif fonts. The key to these logo ideas is finding font combinations that are legible and impeccable for a wide range of applications on different materials. Here are some go-to fonts for achieving this harmonious blend:

Sans Serif:

  • Avenir
  • Helvetica Neue
  • Legend
  • Quicksand
  • Raleway


  • Times Roman
  • DM Serif Display
  • Garamond
  • Georgia
  • Playfair Display

Formal modern logos achieve a dynamic and versatile aesthetic that bridges the gap between tradition and innovation by utilizing a mix of these serif and sans serif fonts.

Let’s take a peek at some real-world logo ideas used by renowned brands:

  • Tiffany & Co
  • Mercedes Benz 
  • Hermes
  • Goldman Sachs
  • Hugo Boss
Classic Color Logo Ideas For A Formal Modern Style
Modern Logo Maker With Bold Typographies For A Brunch Place
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Color Logo Ideas For A Formal Modern Style
T Shirt Design Creator Featuring A Butterfly Graphic And A Quote
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Fun T Shirt Design Template For A Proud Autism Dad

4. Formal "Good Vibes" Logo Ideas

In this segment of our logo ideas guide, let’s explore a charming style that balances professionalism and sophistication with accessibility and friendliness. The formal “good vibes” logos aim to convey a warm and hospitality tone to make customers feel welcome, all while maintaining a sense of happiness, trust, and reliability. 

This logo style will be a perfect fit if your business belongs to one of these niches:

Formal "Good Vibes"

Logo Ideas Checklist

  • This style of logos typically incorporates both text and graphics, creating image-based designs but in a clean, refined style.
  • The layout often features the primary graphic positioned above or to the left of the text to create a harmonious composition and convey order and professionalism simultaneously.
  • The graphics used are simple icons, which can be abstract or figurative. This approach allows for a visually appealing and balanced composition that effectively communicates the brand’s message.
  • The best hues for the ‘good vibes’ logos are often clear, conveying a sense of excellence.
  • Additionally, these logos are paired with various shades of blue, red, orange, pink, yellow, and green to add vibrancy and approachability, energy, vitality, and happiness.
  • These colors contribute to the charm of these logos, creating a welcoming and positive atmosphere that resonates with customers and, most importantly, generates a feeling of trust. 

Sans serif fonts are an excellent choice for these formal “good vibes” logo ideas. They often have rounded edges to convey a sense of friendliness, softness, and accessibility.

The letters in this style typically feature softened or curved edges instead of sharp angles, giving them a smoother and less formal appearance than traditional sans serif typography. This makes these logo ideas modern, friendly, and welcoming.

The best fonts for logos of this nature are: 

  • Avenir
  • Helvetica Neue
  • Legend
  • Quicksand
  • Raleway
  • Montserrat 
  • Lato
  • Proxima Nova

Now, let’s see some logo ideas from cool brands that applied this style to their branding: 

  • Target
  • Starbucks
  • Airbnb
  • Walmart
  • Facebook
A Set Of 3 Color Logo Ideas For A Formal Good Vibes Style
Color Logo Ideas For A Formal Good Vibes Style
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A Formal Good Vibes Color Palette
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5. Playful Logo Ideas

In this logo ideas category, the designs are anything but traditional. Instead, they evoke a sense of fun, relaxation, and joy, creating an atmosphere of positivity, creativity, innocence, and imagination thanks to their design composition. These captivating elements make these playful logo ideas memorable.

Here are some of the most common businesses that apply this style: 


Logo Ideas Checklist

  • These playful logos often are wordmarks, just the name, but using script or display fonts that are out of conventional and play with various elements resembling handwriting for kids.
  • However, some playful logos also include energetic and charming characters, mascots, playful imagery, and iconography to give personality to the brand.
  • These elements make the logo memorable by having colorful and cool graphics that convey a feeling of cheerfulness, fun personality, excitement, and enthusiasm, which also strengthens the vibe of the brand. 
  • For playful logos, bright, vibrant, and pastel colors are vital in capturing the essence of fun, joy, dynamism,  youthfulness, and excitement. Think of yellow, green, blue, orange, purple, and red.
  • These eye-catching colors are commonly used to make the logos stand out and engaging for people of all ages.

For playful logos, script, handwritten and decorative fonts) with various curves and twists are often the go-to choice, capturing the whimsical and carefree nature of a playful style and adding spontaneity and fun.

Additionally, rounded and inflated fonts can complement the playful vibe perfectly. These fonts are typically accompanied by sans-serif fonts, which are thin, large, and rounded, adding a modern touch to the design. Here are some good examples:

  • Popstone
  • Keep smile
  • Wanderlust
  • Weirdtopia

Now let’s look at some logo ideas that have a playful tone:

  • Play-Doh
  • Disney
  • Kool-aid
  • Milka
  • Toys R Us 
A Playful Color Palette To Illustrate A Logo Ideas Guide
A Playful Color Palette For A Logo
Color Logo Ideas For A Playful Style To Illustrate A Logo Ideas Guide
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6. Sci-Fi Tech Logo Ideas

If you’re in the tech world, these logo ideas are perfect for you! They’re all about showing off a modern, innovative vibe. Whether you’re into software, gaming, AI, or any tech stuff, these designs will make you look cool and forward-thinking. Tech logos will help you stand out and show everyone that you’re all about pushing boundaries and making the future awesome!

These logo ideas are tailored for companies that prioritize innovation and staying current with the latest trends and developments in their respective fields. For example: 

Sci-Fi Tech

Logo Ideas Checklist

  • In terms of graphic style, these sci-fi tech logo ideas predominantly feature geometric shapes, simplistic and abstract graphics, alongside futuristic design elements.

  • Clean lines, icons associated with programming and technology (like /, <>, or pixels), and geometric patterns establish a sense of precision and order, reflecting the brand’s advanced technology and forward-thinking vision.

  • These shapes are frequently arranged in dynamic compositions, evoking movement and energy, thereby infusing the logos with excitement and innovation.

  • Also, various textures such as metallic finishes, holographic effects, and gradients are incorporated to provide depth and dimension to the designs.

  • Layout options vary considerably. They span from presenting the business name with enhanced effects or elements to ensure its prominence to integrating graphics that complement the company’s name. Likewise, these graphics can be positioned strategically either above or beside the text to enhance the logo’s visual impact.

The top color choices for sci-fi and tech industries often include dark hues like black, deep blue, and purple. These are complemented by neon-style shades such as fuchsia, green, yellow, turquoise, red, and purple. This is because vibrant colors add a futuristic flair, perfectly suiting the industry’s dynamic nature.

Tech logos often utilize sans serif fonts, as they excel at conveying modernism, a key attribute associated with businesses in this industry. Some common fonts are: 

  • Helvetica
  • Avenir
  • Proxima Nova
  • Roboto
  • Bebas Neue
  • Lato

Some famous logos that can illustrate this logo ideas section are: 

  • Twitch 
  • Kick
  • Tesla
  • Nintendo
  • XBOX
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Gaming Logo Template Featuring A Futuristic Female Warrior
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7. Eco-Friendly Logo Ideas

Finding inspiration in sustainable logo ideas is key for those nurturing a green business. These logos prioritize sustainability and a commitment to environmental responsibility, communicating a brand’s dedication to protecting the planet. They aim to convey wellness, relaxation, and simplicity by focusing on natural and artisanal elements. These logos are a breath of fresh air for environmentally conscious businesses that promote sustainability and eco-friendliness. For example: 


Logo Ideas Checklist

The primary focus of eco-friendly logo ideas revolves around nature, utilizing illustrations or graphics that symbolize growth, renewal, and harmony. These logos often incorporate elements such as leaves or trees to convey a connection to the natural world.

These logos typically fall into two categories: wordmarks and image-based logos. Wordmarks feature the pure name of the brand, while image-based logos involve a representative graphic positioned either above or to the left of the text. This approach creates a balanced composition that effectively communicates the brand’s eco-conscious message.

  • Greens are often the primary choice for eco-friendly logos, symbolizing nature and sustainability.
  • Muted colors reminiscent of the earth and natural resources, such as creams, browns, whites, and muted blues, further reinforce the brand’s connection to the environment.
  • The ultimate goal of eco-friendly brands is to offer a sense of calmness and serenity, reflecting the peace they strive to promote.

Eco-friendly logo ideas often feature script typefaces that simulate handwritten strokes, conveying authenticity and an artisanal aesthetic. These fonts add a touch of warmth and personality to the design.

Additionally, various styles of sans serif fonts are commonly used, known for their clean lines and contemporary appeal.

Whether it’s script or sans serif, the typography is typically easy to read and complements the overall visual style of the logo, enhancing its eco-conscious message.

The best fonts for logos with an eco-friendly style are: 

Sans Serif Fonts:

    • Lato
    • Open Sans
    • Montserrat
    • Raleway
    • Nunito

Script Fonts:

    • Pacifico
    • Great Vibes
    • Playlist Script
    • Sacramento
    • Amatic SC

Here are some real-life eco-friendly logo ideas. We recommend you visit their official website to discover more about how they use their logo and branding and to get inspired. 

  • Patagonia
  • LUSH
  • Allbirds
  • Tata harper
  • Seventh Generation
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🌱😄 Discover all about the green color and how to bring your logo to life.

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8. Trendy Contemporary Logo Ideas

These modern logos appeal to a touch of informality, drawing inspiration from trends and emerging styles. They tailor to a young, dynamic audience that seeks to stay ahead of the curve, embracing bold and unconventional design choices. If you aim to grab attention, this is undoubtedly your logo style.

Here are the most suitable niches for these logo ideas:

Trendy Contemporary

Logo Ideas Checklist

Trendy contemporary logos are all about breaking the mold and getting creative! They mainly use image-based designs, adding illustrated graphics, characters, textures, and more to the logo. It’s all about showcasing their cool vibe, adaptability, and ability to stand out from the crowd. So, whether it’s a funky character or a sleek texture, these logos are all about keeping things fresh and flexible!

They can take various forms:

  • Abstract: This type of logo features artificial or metaphorical graphics rather than natural or real objects. Many elements of abstract logos are handmade, allowing for the creation of something original and unconventional.
  • Combination Mark: These logos consist of text and images, offering a versatile approach to visual branding.
  • Wordmarks (Logotypes): These logos are composed solely of letters, sometimes with subtle details around them. They rely on typography to convey the brand’s identity and style.
  • Trendy contemporary logos often feature vibrant, neon, bold colors reflecting modernity and appealing to a young audience. For example: purple, lilac, pink, green, sky blue, blue with purple undertones, and black are commonly used to draw attention and create visual interest.
  • Bright and saturated colors evoke energy, optimism, and excitement, perfectly aligning with the brand’s dynamic and forward-thinking nature.

Trendy contemporary logos often feature handmade typefaces to convey a sense of originality, creativity, and uniqueness. Bold, rounded, and oversized typographies are common, ensuring the logos stand out. Some styles incorporate fluid shapes and avoid thick lines or geometric perfect shapes, opting for rounded and flowing elements to add dynamism and visual interest. These fonts capture the brand’s modern and dynamic essence, making a bold statement and leaving a lasting impression.

Handmade Typefaces:

    • Bungee
    • Baloo
    • Indie Flower
    • Amatic SC
    • Pacifico

Bold and Rounded Sans Serif Fonts:

    • Circular
    • Poppins
    • Quicksand
    • Rubik
    • Nunito Sans

Just like the real-life logo examples we’re about to mention, trendy contemporary logos can effectively incorporate vibrant colors, bold typography, and unique design elements to create memorable and impactful brand identities.

Check out these brands for inspiration:

  • Comme des Garçons
  • Stüssy
  • Brain Dead
  • The Hundreds
  • Patta
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9. Vintage Logo Ideas

This visual style is perfect for creating a charming logo that transports you back in time, capturing the authenticity and warmth of the good old days. With this approach, you can infuse your brand with a pretty sense of nostalgia, evoking fond memories and a timeless appeal that resonates with your audience. Real-world companies that frequently opt for vintage logo ideas include:


Logo Ideas Checklist

  • Vintage logos are all about blending text and imagery to create a nostalgic charm.
  • Graphics often feature badges, ribbons, sparks, textures, shadows, and illustrated characters from the past years. These characters infuse the design with a sense of warmth and whimsy.
  • Moreover, vintage logo ideas may include additional details like the establishment’s year and location, along with a catchy slogan or an element of the brand’s specialization, adding an extra layer of authenticity and character to the design.

Vintage logo ideas typically fall into two distinct color categories:

  1. Neutrals: These vintage styles embrace soft, muted colors such as creams, beige, gold, browns, soft blues, greens, oranges, and pinks. These hues evoke a sense of nostalgia and warmth, reminiscent of past eras, and lend a timeless elegance to the design.

  2. Bold: Alternatively, some vintage logos opt for bold color choices. These may include black and neon colors like green, yellow, purple, fuchsia, and turquoise. These vibrant hues infuse the vintage aesthetic with a modern twist, creating a visually striking and attention-grabbing design that stands out from the crowd.

The best fonts for logos that have a vintage style commonly feature a blend of script and serif fonts, each contributing to the overall nostalgic appeal.

Script fonts exude charm and evoke good times with their handwritten style, while serif fonts infuse the design with old-fashioned elegance.

However, a winning combination often observed in these logos combines a cursive script font with a sleek sans serif font. This dynamic contrast not only grabs attention but also adds visual interest to the design. A prime illustration of this harmonious pairing can be found in the Johnny Rockets logo.

Script Fonts:

    • Great Vibes
    • Pacifico
    • Lobster
    • Sacramento
    • Amatic SC

Serif Fonts:

    • Playfair Display
    • Lora
    • Merriweather
    • Cormorant Garamond
    • Crimson Text

If you’re wondering if there are still some vintage logo ideas out there, the answer is a solid yes. The famous logos we’ll list next are perfect examples of charming logos that will take you back in time, evoking a feeling of warmth and nostalgia. 

  • Johnny Rockets
  • Ford
  • Coca-Cola
  • Campbell’s
  • TheBalm Cosmetics
A Wide Array Of 100% Customizable Logos Made With Placeit

How to Create Your Logo With Placeit

Now that you’ve checked out all the fantastic logo ideas on this blog, it’s time to unleash your creativity and design your very own logo with Placeit by Envato. Here’s how you can do it:

You can easily access Placeit’s Logo Maker by clicking on this link. Or by visiting Placeit and on the navigation bar, clicking on “Logos” and then choosing a category and subcategory, for example, “Shops > Pet Shops.” This way, you’ll find logo templates tailored to your niche.

Once inside the Logo Maker, enter your business name and make sure the niche is correct. Watch how the available logos adapt to your brand’s name, and click on “Show More” to explore a variety of options.

Take your time scrolling through the variety of logo ideas available. Once you find one that catches your eye, select it. You can either click “This Logo Is Perfect” or “Next” to customize it further.

You’ll see your selected logo with different font combinations already prepared for you. Pick the one that resonates with your brand’s vibe and click “Next” to choose the best colors for your logo.

Explore various logo ideas with different color schemes. Choose the one you love the most, or if you’re happy with the previous combination, go back to the Font page and click “This Logo Is Perfect.” In both cases, you’ll be taken to the logo editor to customize or download it further. 

Once your logo looks stunning and perfectly represents your brand, click the download button. You’ll receive a high-resolution PNG with no watermark, ready for commercial use! Plus, you can purchase a single logo or unlock unlimited access to all of Placeit’s resources with our subscription plan.

And that’s it! How awesome is that? 🚀😉✨

Unlock More Resources

Focused on Logo Design

If you want more than logo ideas and want to become a logo design guru, we’ve got you covered!

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Wrapping up Our Logo Ideas Guide

We officially reached the end of our logo ideas guide, which focused on businesses. We hope you found it insightful and inspiring, equipping you with the knowledge and creativity to craft your perfect logo with Placeit.

Remember, the beauty of these logo ideas lies in their versatility. Their adaptability makes them perfect for different niches and businesses, including yours. Even if you don’t see your specific industry represented in the styles showcased, feel free to experiment and choose the style that resonates most with your brand vision. Creativity knows no bounds, so don’t hesitate to explore different ideas, color combinations, fonts, and shapes until you find the perfect fit.

Don’t forget to explore our Colors by Placeit tool and our Font Pairing resources, which offer the best tips, tricks, and inspiration for mastering these essential logo design elements. 

Special thanks to the Content team for contributing and providing all the tips in this guide. 

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