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How to Make Google Play Screenshots
Sweat. Tears. Success. You’ve experienced it all. You’ve worked on your app for days, weeks, months and you finally have a version ready to upload to Google Play and sell. You want to achieve the best results and conversions, to eventually be featured on the home page and succeed. But then, a new problem arises. You need to submit screenshots. Taking a quick picture of the app in your phone might seem like the easiest solution, but there is something you can do to improve your conversions.
Google Play screenshots of realistic situations can improve your sales.
The Google Play store is filled with millions of apps. You want to be on top. You want to be the best seller. That’s why, when you submit your app, you should pay special attention to its screenshots.
What Others Are Doing
Before starting, let’s see examples of what we mean. One of the first steps you should take is to check the best ranking apps and check their app store screenshots. What you’ll find is that they share one common thread: they are professional, stunning and shown in context.
In these two examples, you can see that Voxer and Wego have chosen to show their app being used on a phone plus a short, to-the-point message. That is the best way to make Google Play screenshots. All these elements can easily be done in Placeit (including the text) and will ensure your app gets more downloads.
Let’s take the Android SMS app. Here it is, straight from the phone:
Then, using a Placeit Nexus 5 mockup:
And after adding text and resizing for the Google Play store:
Now we’re talking!
Here are the steps for making your own Google Play screenshot.
Step 1: Take Your In-Device Screenshot
We are assuming that you have a finished version of your product ready. If you don’t please consider finishing before doing the screenshots. Customers will be upset if your screenshot shows something and, when they buy, they find something else. Plus, prepping for the store should be your last step.
Directly From the Device
Press and hold your smartphone’s power and volume down button at the same time for 1- to 2 seconds. The image will be saved on your phone and will be ready to be sent via email or other transfer. You will need to open it on your computer to use Placeit to its full capabilities.
For our example, we are using the native SMS app:
Note: Your screenshot must be the full screen, including top and bottom OS menus. Our Nexus mockups are 1:1 representations, so the picture you upload must be the same ratio as the mockup. You’ll be able to crop but that is not ideal. You need a screenshot taken on the same device you are using on Placeit.
Step 2: Create Your Android Device Mockup
Go to Placeit. On the left, you can choose our Filter, which will let you find a device and type of image. For this example, we will choose a Nexus 5 with swappable backgrounds.
To the right, you’ll be able to choose a background. We selected the first one that comes up, but there are many to choose from.
Next, click the “Upload Image” button and select your screenshot:
Try Different Mockups
Before deciding, remember to try different mockups to make sure you choose the one that best suits your app. Test it with different backgrounds if necessary.
As you can see, they are 3 very different environments which help portray different uses for the app. For this example, we will choose the second one. When you are ready, click Add Effects to get it ready for the app store.
Step 3: Resize and Crop for Google Play
By clicking ‘Add Effects’, you’ll open the Aviary Image Editor. It will prompt you to download your image first. Remember that the small size will not cut it. You need at least our High Res size.
The good thing about the Google Play store is that they are very lenient in regards to sizes.
To publish your Store Listing, you must provide a minimum of 2 screenshots.
- JPEG or 24-bit PNG (no alpha)
- Minimum dimension: 320px
- Maximum dimension: 3840px
- The maximum dimension of your screenshot cannot be more than twice as long as the minimum dimension.
With this in mind, we can choose “Crop” and go directly to choosing a much more focused area. We recommend a portrait aspect ratio.
Remember to place the new selection over the area you want to show.
Step 4: Final Touches
On the same app, you can add text and effects. In this case, I added sample text, but you will be able to add anything you want.
So, this is how to make Google Play screenshots. You can let your imagination fly and you can even bring in Photoshop for the last steps, if you want to add more elaborate messages.
You can also learn about iOS Screenshot Sizes here.
If you have any questions, please leave us a comment and we’ll be glad to help.