How To Make A Clothing Brand Logo

How to Make a Clothing Brand Logo



Creating anything is about expressing yourself, especially if you have something to say. When it comes to fashion I always see it as a walking statement. And this is why to make a clothing brand logo becomes so important, people out there wearing it with pride enforces your message. They wear what they believe in, and of course, your designs empower their beliefs. It’s kind of a first impression to whoever comes across them even if they don’t have a conversation. So if you are a fashion designer or a fashion blogger you must really think of what kind of logo will express your style.

Yoga Fashionbrand Girl Meditating in Yoga Lotus Position Wearing Custom Sportswear Mockup by Placeit

French FashionbrandTank Top Mockup of a Beautiful Woman Wearing a Hat

Vintage FashionbrandGirl Chilling on a Shopping Cart Wearing a Tshirt Mockup

If we take a dip into fashion logos history we can find interesting details of famous fashion houses on how they approached fonts, colors and symbols. Look what Gucci, Chanel & Dior made out of their brand.
Gucci Brandclothinglogo

What Do the 2 G’s of Gucci Stand For?

Gucci nowadays considers itself an influential, innovative and progressive brand.
The two G’s actually stands for Guccio Gucci, who was the founder of the fashion brand. The fashion brand was founded in Florence, Italy, in 1921 and 3 of his sons; Aldo, Vasco, & Rudolfo joined to expand the brand to Milan and Rome.

It was Aldo who designed the logo, which symbolizes grandeur and authenticity.  It has also become synonymous with luxury and sophistication.

Chanel Brandclothinglogo

Who Made Chanel’s Logo?

Chanel’s logo was actually made by Coco in 1925. They say that the icon was Coco’s inspiration after her visit to the Château de Crémat in Nice, France, where they had vaulted arches very closely resembling the famous interlocking C’s. Source:
This brand has 4 main colors that have something to express but also remind the Chanel house of special events on Coco’s life.

Black accents the essential.
White captures light.
Beige because it’s simple like nature, like the skin.
Gold embraces the genuine and the faux.
Red because it resembles blood, which is also life.

Dior Brand Clothinglogo

Who Inspired Dior’s Logo Style?

The house of Dior was created in 1946 in France. Their first logo was the complete name Christian Dior with a modified type named Nicolas Cochin Regular. Then they shortened it to Dior.  Source: LogoRealmThey kept their design simple like other fashion houses and monochromatic, like Gucci for example. This brand represents elegance, excellence, and luxury.


3 Tips for Creating Your Fashion Logo

If you are going to make your own logo, take into consideration that every designer’s first thought is their own signature. If this came to your mind think about it again. Why?  Imagine your signature’s applications. Will it look sharp when printed, stitched or stamped? If applied to jewelry, it’s got to be very small and might end up looking like a scratch. So take into consideration these 3 pieces of advice:

  • Minimum size. Your logo must look clear on its minimal application.
  • Minimum expression. Look into a symbol as part of the logo you can apply to future products that may be so little that by only seeing that mark it’s recognizable.
  • Make it unique. If you still want to explore handwriting style, you could create your own symbol and use script fonts. The good thing about script fonts is that they have uniform strokes, without having a designer to recreate it as a vector.


Looking for a Fashion Blogger Logo Design?

Fashion Bloggers must look professional not only to grow their followers but to look serious enough so a fashion brand can actually look at your work and take into consideration making projects with you. If they see a blog that has invested in their logo and is actually creating a  brand this shows you’re serious about your business. Here are 2 pieces of advice:

  • Create a logotype with script fonts. If you have a blog that will only talk about your own perception of fashion. This makes it look more personal.
  • Create an Imagotype (figure and font). If you are planning on creating your own products within time. Later on, you can use the icon on merchandising.

Blogger Fashionlogos


Create Your Boutique Brand Logo in 2 or 3 Steps

Placeit makes it so easy to create your own logo. You just need to know the name you will use and start making combinations in our platform. No need to download any special software, just start your clicking and you probably will be finished in 5 minutes or less.  If you choose your logo to be an imagotype you’ll have these 3 steps:

  • Select your icon. There are a lot of figures you can choose outline or filled elements.
  • Select your font. You will find serif, sans serif, script & decorative.
  • Select your favorite color. You can choose it on fonts, backgrounds, and some elements.

Take a look at this tutorial over Business Logos, so easy to create in minutes.


We Have A Great Free MockUp For You!


Make your logo and then place it on this incredible mockup to announce that your Fashion Brand is officially on the market! Download this PSD and get an amazing picture to place your fashion brand on the models t-shirts for social networks.

Get inspired, think of the most important and simple thing you have to say about your fashion proposal and have fun creating your logo! If you still need some basic rules over the right elements of a logo you must read How To Create a Custom Logo. You’ll learn all the basics of it.

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Placeit is an online platform that doesn't need any software download and gives the fashion designer and blogger the opportunity to work without a graphic designer. You can custom mockups with different models in different scenarios. Create business logos, social media graphics, business cards, t-shirts layouts, book covers and custom videos!

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