With people becoming increasingly conscious about waste and wanting to live a more green life comes the opportunity to build a sustainable brand! This is basically using products that create the minimum amount of waste or that can be fully reused or recycled in order to reduce one’s carbon footprint.
Mass manufacturing is a hazard to the environment now more than ever. We have tons, literally, of waste just sitting on our planet, damaging our environment, endangering all species, polluting our resources, and more.
So, should you switch your existing products for sustainable clothing? Definitely! You can start by making a gradual change: first offering an eco-friendly collection and expanding from there, or start with a 100% sustainable brand right from the beginning.
🌱 What You’ll Find:
- Starting an Eco-Friendly Clothing Line
- Sustainable Brands from the Printify Catalogue
- The Sustainable Brand Glossary
- Vegan T-Shirt Designs to Promote What You Preach
- Last Words
- FAQ
Starting an Eco-Friendly Clothing Line
Print-on-demand brands have been trying to innovate for a while now by switching to ethical clothing brands. Clothing brands like Patagonia use fully recycled or organic materials in their products.
Sustainable fashion is definitely a growing trend in this business, with people becoming more and more concerned about our environment and our buying habits. But is it worth it? An eco-friendly brand creates loyal customers, and you can promote your responsible selling to reach an audience that cares, which, trust me, a lot of people do care about.
Luckily, Printify offers a wide catalog of sustainable products on which you can build your whole offering on.
These include custom-printed stainless steel travel mugs, water bottles, insulated bottles, and enamel campfire mugs, among others. But let’s dive deeper:
Water Bottles
There are all kinds of water bottle materials you can offer; some are eco-friendly, some are not, but the main intention behind a resistant recipient for liquids or food is that it will be reused for years instead of using daily disposable plastics.
Tote Bags
Tote bags are an excellent sustainable alternative to plastic bags. With stylish designs, they become a favorite accessory for your customers, perfect for carrying everywhere. Not only are they far more fashionable than plastic bags, but they’re also durable, making them a long-lasting choice.
Organic Cotton Shirts
Support fair-trade and ethical shirts with these organic cotton products. Organic cotton is softer than regular cotton but just as durable, insulating, and waterproof. It’s also chemical-free, pesticide-free, and hypoallergenic, with reduced water and soil pollution.
🌍🌳🌻 Need design ideas for launching a t-shirt collection? Then hop into 20+ Earth Day T-Shirt Ideas to Bring Your Store to Life
Sustainable Brands from the Printify Catalog
Of course, t-shirts are definitely the top POD product to sell; this is why we’ve listed here a few of the sustainable products you can choose for your store and your next creations. Plus, Printify, as a company itself, has joined the Green Pledge, which states that by 2030, its company should be climate-neutral.
- Stanley/Stella offers products made of organic fabrics, recycled polyester, and plastic bottles. With international certifications in fair trade and practices, these could definitely be a great addition to your store.
- Organic Creator T-shirt – Stanley Stella STTU755, 100% organic combed ring-spun cotton, light fabric. From $12.94
- Unisex Fuser T-shirt – Stanley Stella STTU759, 100% organic combed ring-spun cotton, light fabric, Vegan T-shirt. From $15.21
- Fitted Women’s Expresser T-Shirt – Stanley Stella STTW032, 100% organic combed ring-spun cotton, light fabric. From $13.33
- Royal Apparel offers a broad range of eco-fabrics, including organic cotton, eco tri-blend, bamboo, viscose, and hemp.
- Women’s Organic Short Sleeve T-Shirt – Royal Apparel 5001ORGW, 100% organic combed ring-spun cotton, light fabric. From $15.25
- Econscious is a member of the 1% For The Planet movement. That means they donate 1% of every retail sale to support environmental non-profit organizations.
- Organic Unisex Classic T-Shirt – Econscious EC1000, 100% organic combed ring-spun cotton, light fabric. From $18.20
- Organic Women’s Classic T-Shirt – Econscious EC3000, 100% organic ring-spun cotton, medium fabric. From $16.71
- Bella + Canvas uses energy-efficient equipment, fair-trade cotton, and water-based inks in its facilities. It’s also engaged in a zero-waste program, climate-neutral efforts, reduced water waste, and a sustainable supply chain.
Sustainable Printing
Direct Garment printing DTG is much more sustainable than other printing methods since it typically uses environmentally friendly, water-based inks and processes with waterless energy.
The Sustainable Brand Glossary
While there are many ways to turn your brand into a sustainable business, it’s important you become familiar with the following terms and take a look at what you can apply to your own brand.
🌏 Eco-Friendly
Products and services that have very little damage to the environment.
Think of products like eco-friendly stickers made with earth-friendly eco-solvent inks with water-resistant vinyl, Recycled paper posters, canvas, and postcards.
🌱 Organic
Organic products are manufactured without pesticides, herbicides, chemical fertilizers, or any other harmful substances. For example, t-shirts made with organic cotton!
“The production of a single non-organic cotton t-shirt takes 713 gallons (2’700 liters) of water” Printify
🪴 Reusable
Products that are to be used many times with very resisting, sustainable materials. For example, reusable water bottles, coffee travel mugs, traveling recipients, and more.
Steel, for example, is an extremely reusable material. A single reusable water bottle can save an average of 156 plastic bottles each year.
🌳 Biodegradable
These are products with no plastic at all, which means they can re-integrate into the environment or decompose. For example, biodegradable phone cases!
💚 Vegan
These are cruelty-free products with no animal-derived components or animal testing like faux leather.
Vegan T-Shirt Designs to Promote What You Preach
Remember, with Placeit by Envato, you have the power to create stunning designs for your customers—perhaps even incorporating vibrant vegan messages to appeal to the eco-conscious market.
Likewise, with a Placeit subscription, you can create designs for your merch and mockups to promote your sustainable brand in all kinds of scenarios. You can also create all your promotional images and videos for social media to get your brand on your market’s radar!
🔥 In the spirit of keeping your brand consistent, eco packaging! Find more here.
Last Words
We hope this review gives you great ideas to offer sustainable products for your brand.
Remember to keep it consistent! If you are transitioning or opening a sustainable, make your research and comply with every aspect of it. Brands that say something and then act differently can get punished by buyers.
Avoid using terms like socially responsible fashion to simply greenwash your brand. You will be pointed at if you are not consistent.
Get others hyped to join sustainable eCommerce practices! Have something to say? Leave a comment for us below!
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