Who doesn’t love a good lifestyle photo? The best ones are like a secret window into other people’s lives, showing us something that is inspiring and we’d wish we tried too! That’s what makes them so powerful. And while they can be used to sell just about anything, they’re especially helpful in selling brands that are trying to position themselves as unique and different from the competition. If you want your brand to stand out from the crowd, then it definitely needs some cool lifestyle images.
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A brand not only needs to look good: it needs to feel good too — at least on an emotional level, if not expressly rational one.
Lifestyle Images for a Better Branding
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It’s not uncommon for a business owner to tell us that they want their brand to be seen as “cool,” “edgy,” and “unique.” And in the world of social media, lifestyle images are a big part of this.
Lifestyle images are meant to be eye-catching–that’s why we see models posing on rooftops or cars driving through tunnels with their windows down. They’re meant to put your customer on an aspirational path–if you can afford it, maybe someday I’ll have one! They shouldn’t feature actors or models (unless those actors or models are real customers).
The best way to create lifestyle images is by shooting them yourself using real people who represent your target audience. 😉 Or use really cool and original mockups!
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Connect with Your Audience
Lifestyle images help consumers connect with your brand on an emotional level. They help consumers feel like they are a part of your brand, community, and lifestyle. This is important because people want to be associated with things that they believe in or identify with, which is why lifestyle images are so effective as marketing tools.
Lifestyle images allow consumers to see themselves using your product in their own lives and situations by showing them how it would fit into their daily routine or environment. For example, if you sell firewood for outdoor grills, creating lifestyle shots of someone cooking food on top of the grill could go a long way toward convincing potential customers that buying from you makes sense for them too!
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It’s important to remember that lifestyle images are not only meant to be eye-catching; they’re also meant to put your customer on an aspirational path.
Inspire Others
The idea behind a lifestyle image is that it shows your potential customers what they could have if they buy your product or service, or even if they don’t buy it but simply use whatever service or product you offer.
The best lifestyle images don’t just show beautiful things; they show beautiful people doing interesting things.
People want to see themselves in your lifestyle images. They want to know how you can use your products or services, and they want to be inspired by the people in your lifestyle images. They also want to see your lifestyle images on a regular basis–so much so that some brands have found success with posting five times per day!
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Focus On Real People
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Your lifestyle images should focus on real people — not models or actors. It’s not always easy to find real people who are willing to be in front of your camera, especially if you’re a small business or brand. But it’s worth it! The more relatable and believable your lifestyle images are, the better they will resonate with potential customers.
The best way to get authentic lifestyle shots is by hiring real models–not actors–and asking them to do normal things in their own homes or spaces. You may also consider hiring people who have experience taking pictures themselves (e.g., photographers) because these individuals tend to know how best to capture their own unique personalities through photos without feeling awkward about being photographed. For job applicants, using cover letter templates can also help in identifying those aligned with the company’s values and goals.
Showcase your products in context with real people because it helps your customers visualize themselves using the product or service you offer.
You can use your images to show your customers how they might use your product or service in their everyday lives. For example, if you sell products like coffee mugs, show photos of people using them at home or work. If you sell clothing, use models who are wearing your design in their daily tasks.
You can also use lifestyle images that feature real people. This is particularly effective if you sell clothing, as it lends credibility to the brand and helps potential customers get a better sense of how the product will fit into their lives.
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Last Words
If you want to create lifestyle images that will help your brand stand out from the crowd, it’s important to remember that they should reflect who your customers are as people. Inspiring images do a better job of connecting your target audience with your brand.
