Understanding Why you Should Outsource Digital Marketing to Boost Your Business
Creating and implementing a digital marketing strategy is a challenging task that not all business owners can handle by themselves. The good news is there are freelance professionals who can help you reach your goals. Today, we’ll be talking about how you can outsource digital marketing successfully. Let’s get started!
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Understanding Digital Marketing
Digital marketing is a non-linear approach to marketing. It allows businesses with customer engagement through free-flowing exchanges on digital platforms such as blogs and social networking sites.
It not only lets brands market their products and services to a more targeted audience but it also allows businesses to provide for online support and 24/7 services. This form of marketing prioritizes free-flowing one-to-many and one-to-one conversations which makes customers feel supported and valued.
The online communities built around a brand easily create content and publicly state their opinions, experiences, thoughts, and feelings not only about products but also on many topics relevant to a business.
Why You Should Outsource Digital Marketing
These days, digital marketing is a mission-critical aspect of running a business. More often than not, the internet is the second home of your customers. They spend up to six hours per day surfing, hanging out on social media, binge-watching videos, and the like. It’d be foolish not to take advantage of this so bigger companies dedicate resources to make the most out of this situation.
However, if implementing a sound digital marketing plan isn’t one of your core competencies, if you don’t have the luxury of time to handle the amount of work needed for it, or if you can’t afford to have a dedicated marketing department just yet, then you might want to turn to the gig economy for help. Here are three reasons why you should outsource digital marketing to freelancers:
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It is a Budget-Friendly Approach to Marketing
Hiring an in-house digital marketer can cost you at least $57,000 per year. Let’s face it, if you’re a start-up or if you’re running a small to medium business, that amount can go a long way when used for other things that can grow your business.
Being that said, when you outsource digital marketing to a freelancer or a reputable agency, you can spend less depending on the level of services you need. Freelancers typically charge $50 to $100 per hour. It is a much more budget-friendly way to reach your audience online.
It Makes Digital Marketing Easier to Manage
Running a business takes a lot of hard work and most entrepreneurs don’t have the time to worry about creating a marketing strategy and implementing it daily.
But when you outsource digital marketing, freelancers can take care of the daily hustle necessary including creating content, interacting with customers, and distributing marketing materials on most popular social media platforms. Meanwhile, you can focus on your responsibilities while an expert keeps everything related to your digital marketing strategy running smoothly.
Remember that you also have a role to play in all of this. While you don’t have to be hands-on when you outsource digital marketing, you still need to keep an open line of communication with freelancers. Weekly check-ins are necessary to make sure that everyone is on the same page and that your goals are being met.
Access to Expertise
The gig economy is a great equalizer in terms of accessing expert services. Freelance digital marketing experts typically devote their careers to advancing their knowledge in their field. They continually research and incorporate trends and best practices in their work.
When you outsource digital marketing to the right people, you can get the benefit of expert-level services for the fraction of the price of full-time marketers.
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Find What Tasks You Need Help With
Search Engine Optimization
One of the main goals of digital marketing is to raise brand awareness. People need to know you exist and one of the ways they can discover you is through search engines. A freelance digital marketer with experience in Search Engine Optimization (SEO) will be able to help you:
- Determine the right keywords that have the highest volume and lowest competition
- Analyze what keywords your competitors are ranking for
- Create strategies to one-up your competition like improving on-page SEO on your website and getting backlinks from authoritative websites.
Web Design and Branding
Your website is one of the first places people go to if they need information about your company as well as the products and services you offer. Freelancers can help you make frontend improvements that will help visitors find what they need quickly.
They can also use creative elements to portray your brand consistently throughout your website. Furthermore, they can ensure that your website displays properly on different devices especially on mobile so people can navigate it easily.
Content Marketing
Quality content drives people to your website and is the foundation for an effective marketing strategy. A freelance digital marketer can help you create a digital marketing strategy that is anchored to your buyers’ needs and questions no matter where they are in the sales funnel.
They can help generate assets such as e-books, blogs, infographics, eye-catching videos, case studies, emails, and interactive collaterals that will keep your audience engaged. They can also determine which platforms can carry the content for maximum exposure and engagements.
Social Media
Social media is a valuable platform for digital marketing. It’s a place where your customers will not only get to know your brand but will also be able to engage in conversation with you and with other customers. Did you know that 74 percent of consumers use social media networks to influence purchasing decisions?
Freelancers can help you convert those leads by developing a strong social media strategy based on your goals. They can also:
- Identify the right social media channels that your customers frequently use
- Identify the best posting times and frequency to maximize visibility
- Write social media posts that support your marketing campaigns
- Create visual elements and graphics that help make your social media posts stand out
- Use tools like Placeit design templates and digital mockups to make compelling graphics that will help boost your social media marketing efforts
- Monitoring key performance indicators and making adjustments in your social media strategy when needed.
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Influencer Marketing
One of the quickest ways to make an impact online is to work with social media influencers. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services or improving brand awareness.
Freelancers can help you reach out to influencers on Facebook, Instagram, Twitter, and LinkedIn who are relevant to your site. Typically, their services involve putting together a strategy, setting a budget, researching, and maintaining a strong business relationship with influencers.
Pay Per Click Marketing
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Freelancers can help you with a variety of tasks related to PPC including but not limited to:
- Making budget recommendations based on goals
- Identifying the best keywords to target for PPC ads
- Creating ad copy that drives visitors to the landing page
- Creating beautiful ads to catch buyers’ eyes
- Optimizing landing pages for conversions
- Testing variations of ads
- Reporting on results
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The Right Place to Find Freelancers
To be competitive in today’s business landscape, entrepreneurs need a well-planned digital marketing strategy. However, it can get overwhelming especially if you have to do it all by yourself.
The good news is the gig economy has your back! You can always turn to freelancer marketplaces like FreeUp to find the people the right people for your digital marketing needs.
At FreeUp, we give business owners fast access to a hand-picked network of top freelancers in eCommerce, digital marketing, web development, and much more who have already been vetted for skill, attitude, and communication.
All you need is to sign up for a free account and you can immediately start requesting the exact freelancer you need. In as short as one business day, you will be introduced to a freelancer that matches your requirements.
You can then hire the best freelancer for you and manage them through your FreeUp account. It’s that simple!
Final Words
Digital marketing plays an important role in the growth of small businesses. It lets you reach a global marketplace without needing to spend thousands of dollars on traditional marketing methods. Furthermore, it also allows you to get to know your audience while also building brand loyalty.
However, it can take a lot of hard work to reap its benefits and as a business owner, you’re better off outsourcing these tasks than struggling with it yourself. With the help of freelancers, you can achieve your content marketing goals much more easily.
Do you have any additional advice to share? Feel free to share a tip or two in the comments section!
- Matt Harrison is the VP of Strategy of FreeUp, the preeminent freelance marketplace for hiring high quality, vetted talent. He has hired freelancers from around the world and built teams to service multinational brands resulting from over $100 million in web hosting company acquisitions. He currently lives in St. Petersburg, FL.
