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The Ultimate Ecommerce Holiday Calendar for Hustlers!

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With all the holidays to remember and new ones being added every now and then, it’s normal to feel overwhelmed. And because there are tons of eCommerce hustlers out there and the competition is fierce, we’ve decided to gather all the main eCommerce holidays worldwide to keep in mind this 2023. We bring you the 2023 eCommerce holiday calendar to keep on your side.

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Needless to say, at Placeit by Envato, we use this calendar too! So we decided to share our calendar with you! Review month by month what you can expect from this year.  

Get on top of every holiday by keeping this eCommerce calendar on your side to get and plan ahead for your shops. By getting ahead of each holiday season, you can plan your campaigns, products, designs, sales, and more. Pick those holidays that align with your brand and audience and prepare your strategy. 

Download this calendar to add to your own, and you’ll never miss a holiday again! Simply add this calendar to your own personal Google calendar, and you’ll never miss a date again.

Give Yourself a Fresh Start With This 2023 Calendar

💡 Pro Tip: When following your calendar and creating your marketing strategies, there are a few highlights to stick to: Holidays, Cultural Events, & Product Releases.
Getting to know your customers is key to providing what they are looking for.


1 - New Year's Eve

Start the year fresh with new designs that appeal to new audiences too! This is a perfect time to plan out your yearly goals for your e-commerce brand.  

New Year’s Day is the best date to plan your marketing goals, especially for health, wellness, and sports brands. Use this date to launch brand-awareness campaigns to target new and existing customers. 

2 - Science Fiction Day

This is a great day to promote all sci-fi & comics designs and products your brand may have. You can promote products from your all-time favorite Sci-fi movies and books.

13 - National Sticker Day

We love stickers because they can say so many things! So if you love them too, be present on this day and create stunning sticker designs or get the best sticker mockups

15 - National Hat Day

The perfect time to promote your hats and make some creative discounts for all your customers to get excited. 

16 - Martin Luther King Jr. Day

Time to show your support with empowering designs for racial justice and to promote kindness. You can either get the message out on your social media or promote special products this day.  

22 - Chinese New Year

Chinese New Year’s festival celebrates the beginning of a new year on the traditional lunisolar and solar Chinese calendar. If it applies to your customers you can get festive designs and promotions to acknowledge this day! 

24 - National Compliment Day

Spread the love with positive designs and promote positivity and kindness on social media as well!

26 - Australia Day

Visit the Australia Day Official Site to get ready for tons of celebrations, parades, BBQs, fireworks, and more. 

26 - Republic Day (India)

Independence holiday in India celebrating the Constitution that came into effect in 1950 that turned India into a newly formed republic. 

 Looking for more graphic resources for the rest of the year? Then don’t miss out on our beautiful Indian designs compilation. 


Black History Month

Also known as African-American History Month, this celebration recognizes important people and events in the history of the African diaspora. It’s the perfect time to get all your support out there with honoring designs and messages. 

2 - Groundhog Day

Traditional day in which groundhogs come out of their burrows to predict the end of winter and the beginning of spring. Typically Americans use this unofficial holiday to get some sales for their brands.

4 - World Cancer Awareness Day

Support everyone going through a rough time with supportive messages and bring out all your cancer awareness merch. You can also use your designs to raise money for an event, a non-profit, and so on. 

💡 Pro Tip: These kinds of days give your brand the opportunity to tell a story. Telling stories is how we humanize a brand and connect with our audiences, which in the end is everything for engagement!

4 to 20 - Winter Olympics

Tons of sports enthusiasts are hyped and ready to support their favorite athletes during these days!

9 - Pizza Day

Make designs for all those pizza lovers out there (so basically anyone, right?)

12 - Super Bowl LVII

All football fans are awakened this Sunday. You can’t sell official designs but you can create super bowl-inspired merch. Be aware of trademarks! Also, this is a great time to offer special discounts.

14 - Valentine's Day

Celebrate friendship and love! This is the perfect time to tell someone how much they mean to you. Buyers all over the internet are looking for super cute designs for friendship and love.

Valentine’s Day is the perfect date to start your first-quarter sales. It is a great time for sales and traffic in all kinds of industries. Running early promotions is super important when writing down your strategy for this holiday. 

Valentine’s Templates

15 - Singles Awareness Day

Celebrate and launch exclusive promos for all singles! Or simply design funny and cool assets. 

18 - Maha Shivaratri

Hindu festival in honor of the God Shiva.

20 - Love Your Pet Day

Perfect for all pet owners! You can make super cute pet designs, offer customized pet merch, or pet specialized products. And if this is your actual business, then time to promote with special discounts and sales or you can use it to spread awareness about pets or pet policies.

20 - Family Day

This is a Canadian holiday to celebrate with the family. You can offer customizable merch to spice up their family reunions. 

20 - Presidents Day

USA holiday to celebrate and honor all past presidents. It’s a good time to create patriotic merch of offer special deals. 

Patriotic USA Mockups

21 - Mardi Gras

New Orleans carnival festivities are definitely a happy time to celebrate with fun and vibrant designs!

21 - Carnaval do Brasil

Get ready for the first most colorful event of the year in Brazil and celebrate this holiday week with festive designs, sales, and posts for carnival festivities. 

27 - National Retro Day


Spring Break

Spring time is here! Tons of opportunities to promote a new merch season and a few sales here and there to motivate your customers to try your newest products. You can talk about spring trends this year or simply look for some spring templates and spring color palettes to be in tune with this fresh season. 

6 - National Dress Day

Great date for all fashionistas out there to run flash sales.

8 - Holi Festival

Hindu celebration for love, fertility, and spring!

8 - International Women's Day

Celebrate and support women’s rights with stunning designs. Raise awareness or help a non-profit with special merch. 

14 - White Day

This is the Asian countries celebrations of Valentines. They love to give custom-made gifts on this date so you can offer custom merch.

17 - St. Patrick's Day

This is a cultural and religious celebration held to mark the death date of Saint Patrick, the foremost patron saint of Ireland. Offer fun designs or even held a bold sale. 

20 - First Day of Spring (Northern Hemisphere)

Time to say goodbye to the cold weather and say hello to one of the warmest seasons! Get all you need to create a nice campaign with seasonal products and promos! 

21 - World Poetry Day

The perfect time to promote all your quote merch!

March 31 to April 2- Evolution Championship

Get your merch ready for all gamers. This is one of the main events for gamers this year! 


1 - April Fool's

This is the best time to come up with some jokes and humor! Beware of not deceiving your audience with fakes discounts! Find creative, fun ways to use this day to connect with your customers. 

2 - Autism Awareness Day

Use your brand’s power to share awareness on this day! Maybe share a post? Be sensitive about your messaging. 

7 to 10 - Easter

Prepare your brands for this year’s Easter sale! Offer special deals for your customers. 

10 - National Sibling Day

Celebrate sibling love with super cute designs, matching products, or customs goods in your store!

11 - National Pet Day

This is just the perfect day for all those brands dedicated to furry friends. Offer custom products, pet-themed merch, and so on. Design all kinds of cute pet merch to show off your love. 

14 to 23 - Coachella

A super popular music festival held in California. It’s the perfect time to get some Coachella vibes for your brand and merch. 

20 - 420

If this date doesn’t align with your brand don’t pay attention to it. However, if it does, you can promote your designs for cannabis products or have a special sale for them! This is definitely an industry that has been growing steadily for the last few years and will keep following that trend. 

22 - Earth Day

The perfect time to promote all your Earth-conscious designs and support environmental preservation. 

23 - World Book Day

Make some merch or even sales for your books. If this is your business, check out the best places to sell your book in case don’t own your own shop or you are looking for new sites to place your books in.

Book Cover Templates 

30 - Children’s Day Mexico

For all your Mexican audience, you can offer all kinds of fun designs that celebrate the children.  


World Mental Awareness Month

Raise awareness with your designs, promote positive messages, help a foundation. Your brand can help raise positive awareness for this cause. Check out our lovely and empowering collection of curated Mental Health Templates

4 - Star Wars Day

Star Wars fans are a huge audience opportunity. You can take advantage of this day to start a themed campaign and promote Star Wars inspired designs

5 - Cinco de Mayo

A holiday for all Mexican-Americans to eat delicious Mexican food and celebrate their culture. 

5 - National Space Day

Make some space related designs for all the alien lovers. 

14 - Mother's Day

Celebrate all mothers with some sweet designs. Mother’s Day is without a doubt one of the most important retail events in the US. this is a great moment to drive traffic to your shop, so share posts and content on this holiday.

Keep in mind a sensitive message since mothers come in all sorts of forms. 

16 - National Love a Tree Day

Make designs for all those nature lovers.

22 - Victoria Day

Canadian holiday in Queen Victoria’s honor celebrated with outdoor events, fireworks, parades, and more. You can offer special deals on this holiday! 

25 - National Wine Day

Make special designs for all the wine lovers, maybe even offer custom bottle labels for your customers to share with their favorite people?

26 - Buddha Day

A holiday in South Asia celebrating Tibetan Buddhism and Navayana. If this holiday applies to your audience don’t forget to celebrate with festive posts on your social media communities. 

29 - Memorial Day

Another great holiday to get out your finest patriotic designs and have some sales. Be mindful about your messaging this day. 

Graduation season also starts in May and runs into June. Check out these graduation templates to get your shop ready for this yearly tradition!


Pride Month

Pride month is here! If you want to follow all the events this year, check out this Pride event calendar and get your products ready! Tons of brands get their pride collection on point for all the festivities. 

Keep in mind if your business is making a Pride marketing campaign that you have to be sensitive to the subject. You can check out this Pride marketing campaign guide to get it right!

5 - World Environment Day

Support this with environmentally conscious designs to share and raise awareness.  Also, promote eco-friendly products like tote bags!

7 - Global Running Day

Supporting a run? Is your audience big on running? This is definitely the day to promote your designs and even have a flash sale!

8 - BFF Day

 Everyone will want to share their love with their best friend forever with cool complementary designs.

11- International Children’s Day

Raise awareness for kids’ rights all around the world and celebrate their innocence in a fun creative way, maybe a special sale? Remember to post something! 

12 - Dia dos Namorados Brazil

Love and friendship celebration for your Brazilian audience is on point on this holiday! 

14 - American Flag Day

Once again, a great holiday to promo more patriotic merch in your shops and plan for a special deal for this day. 

18 - Father’s Day

Time to celebrate father’s too with all kinds of cute personalized gifts! Just like Mother’s Day, this is a great day to promote gift-giving. Keep your messaging inclusive and appeal to your audience’s emotional connection. 

21 - First Day of Summer (Northern Hemisphere)

This is the best time to renew your shop and offer all your summer collection merch and designs. We can tell you how to sell more this summer

The beginning of summer is a crucial point for every brand’s seasonality. Beachwear is trending, summer goods are looking hot, and this is the perfect point in your sales year to promote your remaining products or designs and move on to something new. Great season to develop a few paid campaigns. 

21 - Yoga Day

If your business is around the fitness niche, this is the perfect excuse to promote all yoga-related products

21- National Selfie Day

This is a great opportunity to offer special discounts in fun creative ways and connect with your social media following. For example, you can offer a discount to the most creative selfie with your merch, products, in your store, etc.

21 to 25 - Glastonbury Festival

Gather all those UK summer goods for this year’s festivals! 

30 - Social Media Day

What better day to promote awesome sales only for your followers on social media?

✨ Go one step further into the future and discover the best Instagram and Design Trends for this 2023! 


1 - Canada Day

Parades, festivals, carnivals, and more to celebrate Canada’s independence. Create festive designs for all your Canadian folks and offer special deals on this day! 

2 - UFO Day

Get all your alien designs ready for all UFO lovers or take a look at this incredibly and cosmic UFO design compilation to get the most curated logos, videos, t-shirt designs and more! 

4 - Independence Day USA

 Once again, it’s time to get your patriotic arsenal ready for the festivities! Use patriotic designs and plan special sales for this holiday. 

🇺🇸​ Check out other patriotic 4th of July Templates to celebrate this day!

14 - Bastille Day

Celebrate with super cute French designs. With parades, concerts, parties, and more, Bastille Day is a festive holiday to offer awesome deals. 

20 - National Moon Day

For all NASA fans, get your merch ready!

20 - UEFA Women’s Euro

Support the 14th time of this women’s football championship. Show your support and launch exclusive promos or products.


Back to School

Get all your special promos ready! If your brand focuses on tech and supplies this is your time to shine! Use the new back-to-school online experience in your favor. Design a campaign to take full advantage of this season and sell personalized school supplies in your shop. 

6 to 7 - Janmashtami

Hindu festival to celebrate the birth of Krishna.

8 - International Cat Day

Cat designs are always a popular category for buying merch online because there is a large niche of cat lovers, and because they are cute as hell! Try making a few designs and test their performance on this holiday! 

9 - Book Lovers Day

If your brand revolves around book publishing, this is your day to make some greatsales. Include all kinds of free resources in your marketing campaign to build the best plan for this day. 

17 - National Nonprofit Day

Promote designs for nonprofits, volunteers, special events for special causes, and more like this. Inspire others to support, share, and help out! 

19 - World Photography Day

The perfect day to promote your photography on all kinds of beautiful merch! You can offer canvases, tote bags, mugs, cushions, and shirts that feature your photography! Also, remember to offer a special deal, a coupon, or something to encourage your following to try your products this day. 

26 - International Dog Day

Get your cutest merch ready for all those dog lovers out there. Whether you promote dog t-shirts, designs or you actually have a pet-centered brand, you can take advantage of this day to offer a new exciting collection. 


3 - Australian Father’s Day

A great opportunity to celebrate Father’s Day for all the Aussies! Offer cute personalized gifts! Promote gift-giving, keep your messaging inclusive, and appeal to your audience’s emotional connection. 

4 - Labor Day

A federal holiday with tons of picnics, barbecues, and events. It is also the end of the summer season so you can plan your stock change and offer end of season deals.

10 - National Grandparent's Day

Celebrate grandparents with special designs, custom merch, and more!

12 - National Video Games Day

Super important day for the gaming industry! Offer all kinds of deals for gamers. They love to create merch of their own brand and promote with their channels. 

September 15 to October 15 - National Hispanic Heritage Month

Celebrate the Hispanic-American culture with cool designs.

September 16 to October 3 - Oktoberfest

The largest folk festival celebrated in Germany with beer, costumes, and parties! Promote Oktoberfest designs and use this excuse to have special sales. 

21 - International Peace Day

This is a great day to promote peace and positive thought through your designs and products!

23 - First Day of Fall (Northern Hemisphere)

So Q4 is coming and there is a whole lot to prepare for before this last crazy season! Prepare your campaign with the best fall product ideas to sell in your storelearn how to increase your sales this season, and check out this guide to the fall sales period

27 - World Tourism Day

Target all the travel enthusiasts with empowering designs inspired by traveling the world. Promote a few backpacks, travel mugs, or traveling equipment.  You can even promote a sale with all your traveling goods in a packaged deal. 

😎✨Get ready for the last quarter of the year with this Holiday Marketing Checklist to Boost Your Seasonal Sales


Breast Cancer Awareness Month

This whole month the public discussion is about helping share essential information to fight breast cancer and bring awareness. There will be tons of events around this and you can support the cause by sharing a post, inviting an expert to talk about it with your brand, creating merch to support breast cancer fighters, joining a non-profit and offering to help, etc.

There are tons of ways to use your brand’s power to show your support this month. 

1 - International Coffee Day

Coffee is a whole culture in itself. Get your mugs and tumblers out there on this day! Promote awesome coffee designs and more. 

1 - World Vegetarian Day

Perfect timing to get all your veggie designs out in the open.

5 - World Teacher's Day

Time to celebrate all the teachers and show appreciation for all they do for us! Make creative designs and offer special deals on this day.

10 - World Mental Health Day

Show your brand’s support with sensitive designs and posts! Click here to find out 50+ amazing mental health graphics.

24 - Dussehra

Here we have another important Hindu festival which celebrates the victory of Lord Rama over Ravana. But also the triumph of Goddess Durga over the demon Mahishasura.

31 - Halloween

Great times for spooky costumes, deals, and terrific merch! Don’t get distracted, this day offers a great opportunity for special discounts, buy one get one, flash sales, and more!


This is probably the most salesy month with tons of holidays to promote your store and offer special deals!

National Native American Month

Celebrate the Native American culture! Be mindful of your messaging.

1 - World Vegan Day

Show off all your plant love this day! You can celebrate the Vegan culture with stunning designs or custom products.  

2 - Día de Muertos Mexico

This holiday is big deal in Mexico, celebrating the passing of our loved ones and remembering them every year! There are parades, events, and tons of cultural events going on this day.  Check out some spooky and festive designs here

12 - Diwali

The Hindu festival of lights is one of India’s most popular festivals. Give a shout-out to all your Hindu audience with a cute post

19 - International Men’s Day

Yes! Men have their day too. Perfect to promote all men-related products! 

23 - Thanksgiving

A huge moment for sales an promotions. Customers will be expecting a sale from you, no doubt! 

24 - Black Friday

Crazy sales are at their peak this day. You can’t miss Black Friday deals. People will expect great things from you. If you were planning a major sale campaign, you should choose either Black Friday or Cyber Monday (which we will soon get to).

25 - Small Business Saturday

Time to support all small business owners! Get special deals out. Tell your audience all about your brand, how it all started, and the real people behind it. You can share videos or even make a live video, answers questions. Basically use this day to get close to your customers!  

27 - Cyber Monday

The Monday right after Black Friday is the biggest online sales day of the year. Perfect for all eCommerce retailers to get their best deals out there. 

✨ Give a very cool and wintry touch to any design with 45+ Winter Color Palettes


1 - World Aids Day

Don’t forget to share supporting messages this day, share content, promote supportive merch, designs, and more! 

4 - National Sock Day

Great day to promote your socks or have special deals for them.

7 to 15 - Hanukkah

Jewish festival of lights commemorating the recovery of Jerusalem. It lasts 8 days with tons of family reunions and festive spirits! 

11 - Green Monday

The second Monday in December, shoppers start their hustle for Christmas gifts ,which means Ugly Christmas sweater season is here. 

14 - National Free Shipping Day

Great time to promote last-minute sales, flash sales, or its not too late campaigns. 

21 - First Day of Winter (Northern Hemisphere)

Let’s welcome the official arrival of winter! Get inspired by our winter color palettes collection to get in the mood with this chilly weather. 

23 - Super Saturday

Encourage online shopping with free shipping!

24 - Christmas Eve

Get all your masterpieces ready for this day! Gather all your Christmasy designs and remember that by using festive mockups you can promote your product more successfully. 

Christmas Templates

26 - Boxing Day

Another great shopping holiday! This is a day to spend with friends and family and also to give to those who need it the most. 

31 - New Year's Eve

By this point, you hopefully have built your strategy for 2023! Starting Jan its time to start a whole new chapter with your brand a new year with all kinds of holidays, promotions, posts, and more to keep growing your brand! 

Celebrate a well-worked 2022 and have a happy new year! 

❄️  Also, check out this Winter Selling guide for online sellers! 

And that’s a wrap! What are your thoughts? Did we miss something? Let us know in a comment below.

If you enjoyed this post, you can always try or t-shirt idea calendar for POD sellers

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