With all the holidays to remember and new ones being added every now and then, it’s normal to feel overwhelmed. And because there are tons of eCommerce hustlers out there and the competition is fierce, we’ve decided to gather all the main eCommerce holidays worldwide to keep in mind this 2023. We bring you the 2023 eCommerce holiday calendar to keep on your side.
Needless to say, at Placeit by Envato, we use this calendar too! So we decided to share our calendar with you! Review month by month what you can expect from this year.
Get on top of every holiday by keeping this eCommerce calendar on your side to get and plan ahead for your shops. By getting ahead of each holiday season, you can plan your campaigns, products, designs, sales, and more. Pick those holidays that align with your brand and audience and prepare your strategy.
Download this calendar to add to your own, and you’ll never miss a holiday again! Simply add this calendar to your own personal Google calendar, and you’ll never miss a date again.
Give Yourself a Fresh Start With This 2023 Calendar
1 - New Year's Eve
Start the year fresh with new designs that appeal to new audiences too! This is a perfect time to plan out your yearly goals for your e-commerce brand.
New Year’s Day is the best date to plan your marketing goals, especially for health, wellness, and sports brands. Use this date to launch brand-awareness campaigns to target new and existing customers.
2 - Science Fiction Day
This is a great day to promote all sci-fi & comics designs and products your brand may have. You can promote products from your all-time favorite Sci-fi movies and books.
13 - National Sticker Day
15 - National Hat Day
The perfect time to promote your hats and make some creative discounts for all your customers to get excited.
16 - Martin Luther King Jr. Day
22 - Chinese New Year
Chinese New Year’s festival celebrates the beginning of a new year on the traditional lunisolar and solar Chinese calendar. If it applies to your customers you can get festive designs and promotions to acknowledge this day!
24 - National Compliment Day
Spread the love with positive designs and promote positivity and kindness on social media as well!
26 - Australia Day
Visit the Australia Day Official Site to get ready for tons of celebrations, parades, BBQs, fireworks, and more.
26 - Republic Day (India)
Independence holiday in India celebrating the Constitution that came into effect in 1950 that turned India into a newly formed republic.
Black History Month
Also known as African-American History Month, this celebration recognizes important people and events in the history of the African diaspora. It’s the perfect time to get all your support out there with honoring designs and messages.
2 - Groundhog Day
Traditional day in which groundhogs come out of their burrows to predict the end of winter and the beginning of spring. Typically Americans use this unofficial holiday to get some sales for their brands.
4 - World Cancer Awareness Day
4 to 20 - Winter Olympics
Tons of sports enthusiasts are hyped and ready to support their favorite athletes during these days!
9 - Pizza Day
Make designs for all those pizza lovers out there (so basically anyone, right?)
12 - Super Bowl LVII
All football fans are awakened this Sunday. You can’t sell official designs but you can create super bowl-inspired merch. Be aware of trademarks! Also, this is a great time to offer special discounts.
14 - Valentine's Day
Celebrate friendship and love! This is the perfect time to tell someone how much they mean to you. Buyers all over the internet are looking for super cute designs for friendship and love.
Valentine’s Day is the perfect date to start your first-quarter sales. It is a great time for sales and traffic in all kinds of industries. Running early promotions is super important when writing down your strategy for this holiday.
15 - Singles Awareness Day
18 - Maha Shivaratri
Hindu festival in honor of the God Shiva.
20 - Love Your Pet Day
Perfect for all pet owners! You can make super cute pet designs, offer customized pet merch, or pet specialized products. And if this is your actual business, then time to promote with special discounts and sales or you can use it to spread awareness about pets or pet policies.
20 - Family Day
This is a Canadian holiday to celebrate with the family. You can offer customizable merch to spice up their family reunions.
20 - Presidents Day
USA holiday to celebrate and honor all past presidents. It’s a good time to create patriotic merch of offer special deals.
21 - Mardi Gras
New Orleans carnival festivities are definitely a happy time to celebrate with fun and vibrant designs!
21 - Carnaval do Brasil
Get ready for the first most colorful event of the year in Brazil and celebrate this holiday week with festive designs, sales, and posts for carnival festivities.
27 - National Retro Day
Spring time is here! Tons of opportunities to promote a new merch season and a few sales here and there to motivate your customers to try your newest products. You can talk about spring trends this year or simply look for some spring templates and spring color palettes to be in tune with this fresh season.
6 - National Dress Day
Great date for all fashionistas out there to run flash sales.
8 - Holi Festival
Hindu celebration for love, fertility, and spring!
8 - International Women's Day
Celebrate and support women’s rights with stunning designs. Raise awareness or help a non-profit with special merch.
14 - White Day
This is the Asian countries celebrations of Valentines. They love to give custom-made gifts on this date so you can offer custom merch.
17 - St. Patrick's Day
This is a cultural and religious celebration held to mark the death date of Saint Patrick, the foremost patron saint of Ireland. Offer fun designs or even held a bold sale.
20 - First Day of Spring (Northern Hemisphere)
Time to say goodbye to the cold weather and say hello to one of the warmest seasons! Get all you need to create a nice campaign with seasonal products and promos!
21 - World Poetry Day
The perfect time to promote all your quote merch!
March 31 to April 2- Evolution Championship
1 - April Fool's
This is the best time to come up with some jokes and humor! Beware of not deceiving your audience with fakes discounts! Find creative, fun ways to use this day to connect with your customers.
2 - Autism Awareness Day
Use your brand’s power to share awareness on this day! Maybe share a post? Be sensitive about your messaging.
7 to 10 - Easter
10 - National Sibling Day
Celebrate sibling love with super cute designs, matching products, or customs goods in your store!
11 - National Pet Day
14 to 23 - Coachella
A super popular music festival held in California. It’s the perfect time to get some Coachella vibes for your brand and merch.
20 - 420
If this date doesn’t align with your brand don’t pay attention to it. However, if it does, you can promote your designs for cannabis products or have a special sale for them! This is definitely an industry that has been growing steadily for the last few years and will keep following that trend.
22 - Earth Day
The perfect time to promote all your Earth-conscious designs and support environmental preservation.
23 - World Book Day
30 - Children’s Day Mexico
For all your Mexican audience, you can offer all kinds of fun designs that celebrate the children.
World Mental Awareness Month
4 - Star Wars Day
Star Wars fans are a huge audience opportunity. You can take advantage of this day to start a themed campaign and promote Star Wars inspired designs.
5 - Cinco de Mayo
A holiday for all Mexican-Americans to eat delicious Mexican food and celebrate their culture.
5 - National Space Day
Make some space related designs for all the alien lovers.
14 - Mother's Day
Celebrate all mothers with some sweet designs. Mother’s Day is without a doubt one of the most important retail events in the US. this is a great moment to drive traffic to your shop, so share posts and content on this holiday.
Keep in mind a sensitive message since mothers come in all sorts of forms.
16 - National Love a Tree Day
22 - Victoria Day
Canadian holiday in Queen Victoria’s honor celebrated with outdoor events, fireworks, parades, and more. You can offer special deals on this holiday!
25 - National Wine Day
Make special designs for all the wine lovers, maybe even offer custom bottle labels for your customers to share with their favorite people?
26 - Buddha Day
A holiday in South Asia celebrating Tibetan Buddhism and Navayana. If this holiday applies to your audience don’t forget to celebrate with festive posts on your social media communities.
29 - Memorial Day
Another great holiday to get out your finest patriotic designs and have some sales. Be mindful about your messaging this day.
Pride month is here! If you want to follow all the events this year, check out this Pride event calendar and get your products ready! Tons of brands get their pride collection on point for all the festivities.
Keep in mind if your business is making a Pride marketing campaign that you have to be sensitive to the subject. You can check out this Pride marketing campaign guide to get it right!
5 - World Environment Day
Support this with environmentally conscious designs to share and raise awareness. Also, promote eco-friendly products like tote bags!
7 - Global Running Day
Supporting a run? Is your audience big on running? This is definitely the day to promote your designs and even have a flash sale!
8 - BFF Day
Everyone will want to share their love with their best friend forever with cool complementary designs.
11- International Children’s Day
Raise awareness for kids’ rights all around the world and celebrate their innocence in a fun creative way, maybe a special sale? Remember to post something!
12 - Dia dos Namorados Brazil
Love and friendship celebration for your Brazilian audience is on point on this holiday!
14 - American Flag Day
Once again, a great holiday to promo more patriotic merch in your shops and plan for a special deal for this day.
18 - Father’s Day
Time to celebrate father’s too with all kinds of cute personalized gifts! Just like Mother’s Day, this is a great day to promote gift-giving. Keep your messaging inclusive and appeal to your audience’s emotional connection.
21 - First Day of Summer (Northern Hemisphere)
This is the best time to renew your shop and offer all your summer collection merch and designs. We can tell you how to sell more this summer.
The beginning of summer is a crucial point for every brand’s seasonality. Beachwear is trending, summer goods are looking hot, and this is the perfect point in your sales year to promote your remaining products or designs and move on to something new. Great season to develop a few paid campaigns.
21 - Yoga Day
If your business is around the fitness niche, this is the perfect excuse to promote all yoga-related products.
21- National Selfie Day
This is a great opportunity to offer special discounts in fun creative ways and connect with your social media following. For example, you can offer a discount to the most creative selfie with your merch, products, in your store, etc.
21 to 25 - Glastonbury Festival
30 - Social Media Day
What better day to promote awesome sales only for your followers on social media?
1 - Canada Day
Parades, festivals, carnivals, and more to celebrate Canada’s independence. Create festive designs for all your Canadian folks and offer special deals on this day!
2 - UFO Day
4 - Independence Day USA
14 - Bastille Day
Celebrate with super cute French designs. With parades, concerts, parties, and more, Bastille Day is a festive holiday to offer awesome deals.
20 - National Moon Day
For all NASA fans, get your merch ready!
20 - UEFA Women’s Euro
Support the 14th time of this women’s football championship. Show your support and launch exclusive promos or products.
Back to School
Get all your special promos ready! If your brand focuses on tech and supplies this is your time to shine! Use the new back-to-school online experience in your favor. Design a campaign to take full advantage of this season and sell personalized school supplies in your shop.
6 to 7 - Janmashtami
Hindu festival to celebrate the birth of Krishna.
8 - International Cat Day
Cat designs are always a popular category for buying merch online because there is a large niche of cat lovers, and because they are cute as hell! Try making a few designs and test their performance on this holiday!
9 - Book Lovers Day
If your brand revolves around book publishing, this is your day to make some greatsales. Include all kinds of free resources in your marketing campaign to build the best plan for this day.
17 - National Nonprofit Day
Promote designs for nonprofits, volunteers, special events for special causes, and more like this. Inspire others to support, share, and help out!
19 - World Photography Day
The perfect day to promote your photography on all kinds of beautiful merch! You can offer canvases, tote bags, mugs, cushions, and shirts that feature your photography! Also, remember to offer a special deal, a coupon, or something to encourage your following to try your products this day.
26 - International Dog Day
Get your cutest merch ready for all those dog lovers out there. Whether you promote dog t-shirts, designs or you actually have a pet-centered brand, you can take advantage of this day to offer a new exciting collection.
3 - Australian Father’s Day
A great opportunity to celebrate Father’s Day for all the Aussies! Offer cute personalized gifts! Promote gift-giving, keep your messaging inclusive, and appeal to your audience’s emotional connection.
4 - Labor Day
A federal holiday with tons of picnics, barbecues, and events. It is also the end of the summer season so you can plan your stock change and offer end of season deals.
10 - National Grandparent's Day
Celebrate grandparents with special designs, custom merch, and more!
12 - National Video Games Day
Super important day for the gaming industry! Offer all kinds of deals for gamers. They love to create merch of their own brand and promote with their channels.
September 15 to October 15 - National Hispanic Heritage Month
Celebrate the Hispanic-American culture with cool designs.
September 16 to October 3 - Oktoberfest
The largest folk festival celebrated in Germany with beer, costumes, and parties! Promote Oktoberfest designs and use this excuse to have special sales.
21 - International Peace Day
This is a great day to promote peace and positive thought through your designs and products!
23 - First Day of Fall (Northern Hemisphere)
27 - World Tourism Day
Target all the travel enthusiasts with empowering designs inspired by traveling the world. Promote a few backpacks, travel mugs, or traveling equipment. You can even promote a sale with all your traveling goods in a packaged deal.
Breast Cancer Awareness Month
This whole month the public discussion is about helping share essential information to fight breast cancer and bring awareness. There will be tons of events around this and you can support the cause by sharing a post, inviting an expert to talk about it with your brand, creating merch to support breast cancer fighters, joining a non-profit and offering to help, etc.
There are tons of ways to use your brand’s power to show your support this month.
1 - International Coffee Day
Coffee is a whole culture in itself. Get your mugs and tumblers out there on this day! Promote awesome coffee designs and more.
1 - World Vegetarian Day
5 - World Teacher's Day
Time to celebrate all the teachers and show appreciation for all they do for us! Make creative designs and offer special deals on this day.
10 - World Mental Health Day
24 - Dussehra
Here we have another important Hindu festival which celebrates the victory of Lord Rama over Ravana. But also the triumph of Goddess Durga over the demon Mahishasura.
31 - Halloween
This is probably the most salesy month with tons of holidays to promote your store and offer special deals!
National Native American Month
Celebrate the Native American culture! Be mindful of your messaging.
1 - World Vegan Day
Show off all your plant love this day! You can celebrate the Vegan culture with stunning designs or custom products.
2 - Día de Muertos Mexico
This holiday is big deal in Mexico, celebrating the passing of our loved ones and remembering them every year! There are parades, events, and tons of cultural events going on this day. Check out some spooky and festive designs here!
12 - Diwali
The Hindu festival of lights is one of India’s most popular festivals. Give a shout-out to all your Hindu audience with a cute post!
19 - International Men’s Day
Yes! Men have their day too. Perfect to promote all men-related products!
23 - Thanksgiving
24 - Black Friday
Crazy sales are at their peak this day. You can’t miss Black Friday deals. People will expect great things from you. If you were planning a major sale campaign, you should choose either Black Friday or Cyber Monday (which we will soon get to).
25 - Small Business Saturday
Time to support all small business owners! Get special deals out. Tell your audience all about your brand, how it all started, and the real people behind it. You can share videos or even make a live video, answers questions. Basically use this day to get close to your customers!
27 - Cyber Monday
The Monday right after Black Friday is the biggest online sales day of the year. Perfect for all eCommerce retailers to get their best deals out there.
1 - World Aids Day
Don’t forget to share supporting messages this day, share content, promote supportive merch, designs, and more!
4 - National Sock Day
Great day to promote your socks or have special deals for them.
7 to 15 - Hanukkah
Jewish festival of lights commemorating the recovery of Jerusalem. It lasts 8 days with tons of family reunions and festive spirits!
11 - Green Monday
The second Monday in December, shoppers start their hustle for Christmas gifts ,which means Ugly Christmas sweater season is here.
14 - National Free Shipping Day
Great time to promote last-minute sales, flash sales, or its not too late campaigns.
21 - First Day of Winter (Northern Hemisphere)
Let’s welcome the official arrival of winter! Get inspired by our winter color palettes collection to get in the mood with this chilly weather.
23 - Super Saturday
Encourage online shopping with free shipping!
24 - Christmas Eve
26 - Boxing Day
Another great shopping holiday! This is a day to spend with friends and family and also to give to those who need it the most.
31 - New Year's Eve
By this point, you hopefully have built your strategy for 2023! Starting Jan its time to start a whole new chapter with your brand a new year with all kinds of holidays, promotions, posts, and more to keep growing your brand!
Celebrate a well-worked 2022 and have a happy new year!
❄️ Also, check out this Winter Selling guide for online sellers!