Don’t panic! You’re still in time to get your Black Friday promotions in order. Better late than never, right?
Don’t miss out on the huge opportunity to go from red to black in just one weekend! Consumers are more active than ever during this time of year and are willing to buy from brands they’ve never purchased from before. So, let’s jump ahead to these amazing Black Friday deals you can implement this year. ✨🤑🚀
What's Behind Black Friday Deals?
Black Friday marks the start of the shopping holiday season, which begins a day after Thanksgiving. This day has been historically called Black Friday since the tradition started around 1952. It’s basically a 24-hour rush of sales and shoppers looking for their Christmas gifts. This year’s Black Friday will take place on November 29th.
Because the flow of customers is so much heavier on the internet and on the streets, as a business owner, you should get your Black Friday marketing ideas straight, and no, it’s not too late yet!
✨🗓️😉 Ensure you’re always one step ahead of the game by following our updated ecommerce calendar!
9 Last-Minute Black Friday Marketing Ideas
Ready to explore some Black Friday promotions you can implement in 2024? Let’s review them together! You can choose as many as you like or focus on the ones that best align with your business strategy. The best part? These ideas don’t require much of your time or resources; making them perfect for last-minute campaigns.
⚡ 1. Hourly Deals
Encourage your customers to visit your site regularly with hourly deals! These Black Friday promotions are perfect because they change every hour, creating a sense of urgency. Customers will want to check back often to grab the best deals before they disappear.
Hourly deals not only help move stock you don’t want for next year but are also a great way to highlight your seasonal collection. Best of all, they keep customers coming back, whether they’re shopping online or in-store.
😊 2. Gifts to Your Customers
What better way to attract more customers than by offering free gifts? Everyone loves a gift, especially during the holiday season! Offering something small can be a great way to show appreciation to your customers. Plus, it’s a perfect opportunity to clear out excess stock or products you don’t want for next year.
Just make sure to advertise it prominently to grab the attention of as many customers as possible during the Black Friday frenzy.
🤑 3. Discounts
Discounts are always a winning strategy and the holy grail of Black Friday promotions; they simply can’t be left out.
You can stick with the classic expected discounts of 50% off or more or get creative with something like scratch cards for surprise discounts.
For example, you can use different apps to make it interactive. Another option is to offer exclusive online-only discounts to appeal to online shoppers.
⭐ 4. Gift Cards
Gift cards still have a special charm, especially during the holiday season. These cards are perfect for your business, as someone will buy them for a certain amount to be spent in your store for a loved one.
To make them even more appealing for Black Friday, you can launch special promotions, like offering a $5 bonus gift card with every purchase over $30. This kind of offer can help drive traffic to your store, encourage customers to buy gift cards, and boost your profits.
🤓 5. Buy One, Get One Free
Another unmissable Black Friday promotion is the “Buy One, Get One Free” offer, often called BOGO. This is essentially the same as offering 50% off, but it’s especially appealing to shoppers looking to buy Christmas presents. It’s particularly attractive when applied to the same item or category — for example, offering two ugly Christmas sweaters.
Alternatively, customers could pay for the more expensive item if they buy different items, like a hoodie and a t-shirt.
🚚 6. Free Shipping
We’ve talked about this often, and we know how much it favors print-on-demand and Etsy sellers.
Free shipping is such a great hook for all those customers buying in these busy times, but make sure to coordinate it well and be transparent about delivery times to avoid disappointing your customers.
✏️ 7. Special Bundles
Special bundles can be a game-changer for quick Black Friday promotions. This strategy involves packaging two or more items at a discounted price, which should be lower than purchased separately.
We recommend pairing items that naturally go well together, like a Chrissie mug with a matching coaster. There are no strict rules; you can create your own combos but always keep in mind what your customers typically buy together. Plus, these Black Friday promotions give the perception that shoppers are getting more value for their money.
🚀 8. Exclusive Access
This Black Friday promotion might sound like something that requires a lot of work, but it doesn’t! You can send an email just one day before Black Friday, offering exclusive VIP or early bird access to your loyal customers. In this case, you could give them the opportunity to shop two hours before the general public.
Customers who take advantage of this offer will have a better chance of securing the best items first—something every loyal customer of your store will appreciate!
😉 9. Discount on the Next Purchase
To wrap up this list of Black Friday promotions, here’s another option: a discount on the next purchase. This means you don’t apply a discount immediately but instead offer it for a future purchase. This strategy can encourage customers to return for another shopping trip and take advantage of the savings.
Since Black Friday often comes with plenty of buying power, you can even allow customers to make a second purchase on the same day with the discount. Just be sure to notify them about the offer after their first purchase.
The 4 Best Ways to Promote Your Black Friday Deals
Now that we’ve covered some fantastic Black Friday promotion ideas, it’s time to implement them on the right channels. While these strategies are focused on online media, you can easily adapt them for your physical store if you have one.
Email Marketing
Email marketing is a powerful tool for saving time and boosting sales, especially during Black Friday! There are plenty of ways to promote your best deals. You could design a special coupon for your emails or send out a last-minute email with a countdown to create urgency. Just be sure to stick with proven strategies, so you don’t overcomplicate things.
Through Your Blog
Another great way to promote Black Friday deals is through your blog. For example, you could create a Christmas Gift Guide. During the holiday season, shoppers are often overwhelmed by the abundance of ads, stores, and products—especially with Black Friday promotions everywhere. To help your customers navigate the chaos, we recommend creating a curated gift guide tailored to different audiences and niches.
Some examples of blog post titles include:
- “15 Perfect Christmas Gifts for Couples”
- “Top Picks for Dog Lovers”
- “Gifts for Kids”
- “Must-Haves for Runners”
And, of course, don’t forget to feature your own products in the guide. Adding personalized touches can make your offerings stand out and appeal to shoppers during this busy season.
🎅🏻 Need some inspiration? Check out our Personalized Christmas Gift Ideas list for 2024!
Social Media
Social media rules the modern era, and in 2024, it must be a key part of your strategy. Post regularly on your feed and in stories, keeping content engaging, short, and fun. Each platform offers unique ways to promote your Black Friday deals:
- Facebook: Update your profile with a Black Friday promotions cover (you can create this with Placeit) and engage with your community through comments and interactions.
- Instagram: Post a carousel showcasing your Black Friday deals and a story with a countdown to create urgency. Use a catchy copy that emphasizes the excitement of the sale.
- TikTok: Create a fun video or a trend-based TikTok showcasing your products with a popular song to grab attention.
Use the Pertinent Hashtags
When you use adequate hashtags, you can get your promotions to more people! Search for this year’s best hashtags on Black Friday Sales like #blackfriday2024 #BlackFriday #CyberMonday #deals #giveaway #sale #Christmas #Thanksgiving #Retail
On Your Website
Start by adding a prominent banner announcing your Black Friday promotions. Ideally, link it to a dedicated Black Friday landing page where customers can find all your discounts and offers. Be sure to use relevant keywords on this page to help customers easily find your store or promotions through search engines.
Enhance your customer’s experience with Shopify Apps such as:
- POWr countdown timer. Announce promotions with a countdown. Create a sense of urgency to boost sales by alerting the user that the current deal is nearly over.
- The Free Shipping Bar. Promote your free shipping offer with progressive messages and a cart goal, motivate your customers to increase cart value, and boost sales.
- Free Gifts. Increase your sales! Attractive incentives motivate customers to come back more often.
- Bold upsells increase revenue online. Make more on every sale by offering to upsell and cross-sell products. Upsell on the product page, the cart page, and even AFTER CHECKOUT!
Peace Restored? Now Start Working on It!
Here’s what you can do for your Black Friday promotions:
Create as many Black Friday Sale Banners, Instagram Stories, flyer designs, YouTube thumbnails, and all you can think about! Use them to pin on websites or post on your social media platforms. You can also design digital Black Friday posters to share online or print out and hand out in person.
You can customize countless Black Friday templates to promote your brand’s discounts. But don’t stop with just Black Friday; create banners and promotional materials to showcase your brand for Cyber Monday, Small Business Saturday, Christmas, Boxing Day, and all year long!
If you’re selling apparel or POD products, Placeit’s mockups can help you showcase your merchandise quickly and easily. We even have curated collections for apparel, print-on-demand, Etsy, Printify, and Printful.
Black Friday Resources
And hey, don’t miss out on our special ‘Black Friday’ box packed with tons of resources to make this year the best one yet.
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Timing Is Everything
As the saying goes, timing is everything! If you’re running a bit behind, don’t worry; these Black Friday promotions can still help you make an impact. Make the most of this day! Many shops open earlier and close later on Black Friday, so consider extending your sale hours or even stretching your Black Friday deals for a few extra days.
Also, don’t forget about Cyber Monday! Promoting it alongside Black Friday can help you maximize your sales and reach more customers.
And remember, Placeit by Envato offers a range of valuable resources for Black Friday and Cyber Monday, including templates for all your marketing channels. Use them to showcase your deals in a professional and eye-catching way! ✨🤑🚀
