With a wide selection of designs, products, and businesses aiming to stand out, POD competition can be fierce. However, don’t let that discourage you! Instead, the goal is to set up a differentiator. That’s where the magic of choosing a niche comes in.
For starters, narrowing your market segment means you can specialize in specific categories. Thus, it’ll be easier to identify and cater to your client’s needs. Additionally, you’ll only compete primarily against other businesses within the same niche.
In essence, this helps you build an approachable strategy for growing your audience and establishing your brand as their top choice. 😀