Site icon Placeit Blog

Boo-st Your Sales With 19 Halloween Marketing Ideas!

Halloween Marketing Ideas For 2024
Halloween Marketing Ideas For 2024

It’s official! The most spooky season is about to arrive on our calendars! By now, you’ve probably got all your Halloween products and offerings prepped and ready, so it’s time to show them off and reward all your hard work! To help increase your seasonal sales, we’ve put together 19 fun Halloween marketing ideas for 2024. 🧡🎃🌙

In this guide, you’ll find great tips, real-life examples, and even our best spooky templates for your marketing campaigns. Are you ready to dive in?

See This Halloween Marketing Ideas Checklist

But First, Here Are Some Halloween Statistics

Halloween is one of the most anticipated holidays in the United States and around the world. This celebration brings numerous commercial opportunities for businesses of all sizes, industries, and sectors. Whether you sell apparel, accessories, decorations, candy, costumes, or food, you’ll definitely find a lucrative opportunity.

For consumers, it’s not just about purchasing products—it’s about creating the perfect atmosphere, dressing up for the occasion, gathering with loved ones, and enjoying magical fall evenings.

Let’s look at some exciting numbers about this festivity that will inspire you to implement these Halloween marketing ideas before the full moon rises!

To begin this Halloween 2024 in the best way, let’s recap how things were last year:

  • 2023 Halloween spending soared to $12.2 billion, surpassing last year’s record of $10.6 billion.
  • 73% of households joined in on the Halloween fun (this represented 69% more than in 2022)!
  • On average, each person spent about $108.24 on Halloween festivities.
  • 77% of Halloween celebrators planned to deck their homes with eerie decorations.
  • 28% of Americans threw Halloween parties to celebrate.
  • 45% of Halloween enthusiasts started shopping before October.
  • 73% of people were excited to celebrate Halloween in 2023.
  • Discount stores were the top Halloween shopping destination at 40%, followed by online at 32%.
  • Nearly 1 in 3 people celebrated by attending parties or spooky events.
  • Over half of younger consumers (ages 25-44) plan to start their Halloween shopping in September or earlier.
  • Did you know that 65% of consumers actually prefer buying online and having their goodies shipped directly to their homes?

Now, let’s take a look at where the inspiration came from for this spooky season:

  • 37% of people found their Halloween inspiration through online searches (maybe it’s time to work on your Halloween SEO).
  • 38% view Halloween shopping as a crucial household expense.
  • 31% of Americans spend as much or more on Halloween decorations as they do on Christmas.
  • Movies, TV shows, and celebrity trends are driving Halloween costume choices.

 Fun fact: Placeit by Envato is always on the lookout for new trends, and our designers add them to our extensive collection to keep you ahead of the curve. Check what’s new in our Halloween library!

So you might be wondering how this is impacting this festivity worldwide. Let’s take a look:

  • North America led the Halloween market with around 40% of global revenue thanks to its deep-rooted spooky traditions.
  • Europe held 32% of the market, especially for kids’ costumes (watch out for all those little witches and wizards!).
  • Asia-Pacific captured over 20% of the market, with demand growing faster than a werewolf on a full moon night! 
  • South America contributed over 5%, particularly for adult costumes (we’re talking serious costume games here).
  • The Middle East and Africa accounted for over 3% of the Halloween market (Halloween vibes reaching everywhere!).

Uh-huh, we bet you were expecting this section; we’ll let us give you the data to plan your Halloween offerings (or you could check our latest Halloween gifts post to get a better idea of what to sell during this season).

  • Costumes led the charge with a monstrous spending increase.
  • Total decoration sales reached $3.9 billion.
  • Candy sales hit $3.6 billion, up from $3.1 billion in 2022.
  • Pet costumes are projected to reach $700 million! Popular pet costumes include:
    • Pumpkin (11%)
    • Hot Dog (7%)
    • Bat (4%)
    • Bumblebee (3%)
    • Spider (3%)

Ready for These 19 Spooky Halloween Marketing Ideas?

Let’s not wait longer and discover the best Halloween marketing ideas to help your business shine! Whether you’re a print-on-demand seller, freelancer, business owner, or anything in between, these ideas will do the trick for you. Let’s look at them:

🤑 1. Create Frank-Tastic Bundles

Let’s start this Halloween marketing ideas list with something everyone loves: bundles! Halloween-themed bundles are the perfect way to increase your sales while offering added value to your customers and spooky goodies. It’s like getting the best of both worlds, right? 

  • Make your bundles appealing by creating packages like “Spooky Movie Night” or “Ultimate Trick-or-Treating Set” that add value and convenience for your buyers. Customers appreciate the convenience of buying a complete and matching in-style set.
  • Incentivize bundle purchases with exclusive discounts, like “Buy a t-shirt, get a hoodie for 20% off” or “Save 15% on any Halloween bundle.” These deals encourage larger orders and increase average order value.
  • Urgency is a great tool when it comes to seasonal products, so be sure to convey that these will be available during a certain period.

Offer a “Halloween Movie Night Essentials” that includes a custom pair of Halloween sweatshirts and a blanket at a reasonable price—but only for 48 hours!

🧟‍♀️ You might want to look for our design bundles to make these promos more attractive and visually cohesive.

🎃 2. Design a Seasonal and Customizable Collection

This is one of our favorite Halloween marketing ideas from the list, as it’s the perfect excuse to bring something fresh to your customers and make some good sales this season. Additionally, you can gain more customers by offering an eco-friendly line and taking customization to the next level, something people won’t find in convenience or brick-and-mortar stores. So let’s see what you need to consider:

  • Design a Halloween line with products your target market is looking for in 2024. The key is to make personalization your main differentiating factor. Allow your buyers to add their names, favorite quotes, messages, and images or photos to create something tailored to their liking.
  • Additionally, when you know your audience well, you can get clues about what to include. For example, if you’re targeting millennials who are concerned about the environment, try using eco-friendly print-on-demand companies to create your Halloween products. By giving them exactly what they need, your sales are more likely to increase.

Launch a line of customizable Halloween sweatshirt collections made from 100% eco-friendly materials. Promote them as personalized and safe for the environment and body, tapping into the sustainable trend while keeping it spooky!

🧡 Get some inspiration by checking these Halloween Gifts to Add to Your POD Shop

🧛 3. Dress Your Site and Channels

Nothing says Halloween like giving your website and digital channels a spooky makeover! By implementing this Halloween marketing idea, your customers will know it’s the right time to buy their favorite Halloween products. Also, dressing all your channels reinforces your brand image and presence by creating a cohesive, fantastic shopping experience for your current and potential buyers.

  • First, pick a theme for your campaign, whether it’s a Halloween with the 80s vibe, inspired by a film, or anything you want (look at Pinterest for some inspo). Then, ensure that your selected Halloween aesthetic is consistent in your other channels, from your website or online shop to your Facebook cover and emails. While all channels have different measures, the goal is to use the same colors, graphics, fonts, and messages to unify the look. 

🧹 Pro tip: Give a Halloween touch to your logo! This Give Your Brand a Revamp with a Seasonal Logo will be your ally in how to do it!

  • If you’ve been on the website world for a while, you can add badges to your Halloween category or landing page to make it relevant for your visitors. 
  • Finally, while dressing up your channels is such a fun activity, remember that the goal is to attract and increase sales, so ensure the navigation is easy and clear for all your potential buyers.

We’ll illustrate this Halloween marketing idea with our 2023 and 2024 campaigns. We used a pretty banner with cute, classic graphics and a catchy slogan on our home page. We’ve also included two CTAs: one for discovering our amazing templates and another encouraging non-subscribers to sign up for unlimited access to assets, including tools like the Background Remover, Blank Canvas, Image Resizer, Video to GIF Converter, Profit Calculator, and much more.

Our blog, landing page, and emails also followed this theme. So, as you can see, while all are different, they look like they belong to one single campaign, and that is your mission for this season.

🎃 Get the look with our Halloween fonts and color palette resources, and make your site incredibly spooktacular!

🕷 4. Ensure Your Website Is Mobile Friendly

Many shoppers use mobile devices, so to give them the best experience when browsing your online store, it’s a must to ensure that your website is optimized for this version. This will provide a boo-tiful experience and will help your sales path flow. 

  • Many website builders already have a version for mobile, so it’s essential that you check it as it might differ from desktop. Adjust font and image sizes, check typos and speed, ensure all links work correctly, and verify that your mobile site overall is simple, intuitive, and friendly, especially when reaching the products you’re most interested in selling and the checkout.
  • Once you make all your adjustments, test and test! Do it from different mobile devices, and even ask your commercial partners or friends for help seeing how they see your site. We recommend you do this with time so you can make the necessary modifications before your Halloween marketing campaign starts.

Put yourself in your target audience’s shoes and think about the paths they’d cover; try clicking on links, adding items to the shopping cart, checking the FAQ section, and reaching the checkout. This will give you peace of mind and ensure that mistakes are reduced as much as possible!

🔮 5. Follow What’s Trendy

Trends are emerging every day, and there’s always something new and fun to look at and get inspired by, and Halloween isn’t the exception. So, for this upcoming holiday, you need to be aware of what’s currently trending so that you can think of new products and marketing ideas that can make a click with your customers’ interests. Let’s see more: 

  • To be the first one, you need to consume the content of where these trends begin. Yup, we’re talking about TikTok and Instagram. Also, by staying up to date, you can quickly jump into Halloween trends before they’re no longer relevant. We recommend you follow influencers or famous brands to spot new Halloween themes.
  • Once you identify what’s popular, be quick and take action. You need to adapt all the ideas into your business, no matter what you sell. (At Placeit, you can find many templates to make this design task easier, whether designing something from your print-on-demand products or creating a TikTok video).

Let’s take the 2024 Beetlejuice movie as an example. With its new release, it’s becoming trendy on social media. There are many videos about it, so use this trend in your favor. If you sell, let’s say, t-shirts, you can create a TikTok video showing your latest designs on incredible Halloween mockups (which you can get with Placeit, of course). 😉

🧛🏻‍♀️ Learn How to Edit TikTok Videos.

🧙🏻‍♀️ 6. Get the Word Out About Your Campaign

Keeping up with our Halloween marketing ideas, the next point is spreading the word about your campaign! Certainly, letting your clients and potential customers know you’re all set is everything regarding your Halloween collection. They need to be informed about what you’re offering, and your best friends will be on social media channels to achieve this task. 

  • Use each social media platform in your favor! Utilize Instagram for its attractive and visually inspiring posts, stories, and Reels, Facebook for its wider reach, TikTok for quick, engaging vertical videos, and YouTube for educational and inspiring content. The trick is using each platform’s advantages in your brand’s favor. This will help you target different demographics and amplify your sales success. 

👻 Fun fact: According to Sender, Sprout Social mentioned that Instagram and Facebook see a 30% increase in engagement during Halloween. Also, 30% of Gen-Zs and 26% of all adults turn to YouTube for Halloween inspiration. 

  • Partnering with influencers or bloggers can skyrocket your reach. Look for influencers with aesthetics, values, and target audiences similar to yours. This will elevate their compatibility with your brand and translate into creating genuine and high-value content.  
  • Finally, paid ads can be great for targeting consumers who have yet to find your fabulous products. We’ll talk more about this later.

To keep things organized, create a social media content calendar to specify what, when, and where to post to promote your Halloween campaign.

We recommend following the logic we talked about before, which is taking the best out of each platform to upload your content. For example, you can create a Halloween instagram post with your products to show how a room can be transformed with them. This will arouse curiosity and make users want to buy it when they see a more visual scenario.

So, be sure to include links to facilitate the buying process. 😊

🪦 Need more inspo? Check out this Halloween Templates You Must Use This Scary Season blog to never run out of ideas!

🪦 7. Give a Twist to Your Packaging

A nice Halloween-themed package can be the difference when your customers receive your products (they can send some pics or tag you online, enhancing your brand visibility and engagement).

🦉 Note: this Halloween marketing idea might be best for business owners with a physical store, but it can also apply to online sellers selling specific items.

  • Keep your Halloween packaging design aligned with your brand and website to maintain coherence in your brand.
  • Consider eco-friendly packaging materials to appeal to environmentally conscious shoppers.
  • Additionally, to level up your packaging, consider looking for print-on-demand sites that offer packaging inserts, which is about making any product more about your brand that can benefit your clients. Think of thank you notes, store and social media links, promo codes, washing and care instructions, gifts, and product samples. 

Use a Halloween pattern for wrapping your items, or even ensure that the box that protects your product has it. You can include colors like the classic Halloween colors or look for variations according to your annual theme or products or the target audience you’re selling for, and even a free sticker that might be relevant to your customers. 

🌙 Discover how to use patterns in the best way!

👻 8. Have a Halloween Contest

Of course, we had to include contests in this list of the best Halloween marketing ideas! They’re a fun way to engage your audience, giving you a more direct way to interact with your community and reward creativity—especially on Halloween Eve! Here are a few things to consider before launching your own:

  • Offer Halloween gift cards or discounts as a prize to increase participation. You can even launch a quick social media poll to ask your followers what they’d love to win. This way, you’ll better understand what excites them, making them more likely to participate.
  • Ensure the contest rules (including dates) are clear and easy to follow. For example, participants could submit photos, create Halloween-themed content, or share the products you sell in creative ways.
  • Promote this Halloween marketing idea on all your marketing channels and encourage your audience to get creative. Also, let them know they can look forward to more contests in the upcoming seasons—how about Cyber Monday?

Host a “Best Halloween Decor” contest where participants share photos of their spaces decorated for Halloween. This encourages creativity and originality, aligning with the aesthetic Instagram is known for. You can select one to three winners—two chosen by you and one randomly.

⭐ 9. Implement Attractive Discounts

We agree this Halloween marketing ideas list wouldn’t be complete without discounts, right? Discounts are the holy grail and something millions of people await during holidays like Halloween. So what better way to attract attention than with them? Let’s see some tips:

  • Set attractive discounts from 10 to 20% off, which still leave room for profit, depending on your margins.
  • Highlight your discounted items by creating a dedicated “Halloween Sale” section on your website or other important channels.
  • Use the opportunity to move slow-moving or seasonal stock to make space for new items or your following collection. 
  • Make it fun by introducing an interactive element to unlock a special coupon, adding excitement for your customers!

On your website, you can add a lucky spin for your customers to receive various discounts randomly.

🧛🏻‍♀️ Check our Halloween designs and mockups to surprise everyone! 

🧡 10. Keep Your Loyal Customers in Mind

Often, big and small companies are focused only on acquiring new clients, but that’s about to change. This Halloween marketing ideas list has a specific one dedicated to targeting and pampering your current and most loyal clients. Show your appreciation for your regular customers by rewarding them with spooky seasonal treats that bring value to them and let them know they’re important to you. 

  • Design a loyalty program for customers who consistently buy from your store. Halloween is the perfect time to get started and create a program that rewards them. Take some time to think about what you’d like to offer based on their purchases and what you sell. For example, your loyal customers can earn points with each new purchase or receive a fantastic freebie on their 10th purchase. Be creative and find ways to incentivize your buyers to keep coming back.
  • For something more specific to the Halloween season, send them personalized emails with a thank you message for their support and early bird access so they can be the first to shop or offer a special discount on your seasonal collection.
  • Moreover, you can combine both of these ideas, and people will definitely appreciate it.

Send a special and Halloween-themed email offering loyal customers 20% off their next purchase with early access to new products. Add a catchy subject line, keep it direct, and include a CTA, as we did in our 2023 email Halloween campaign.

🌙 11. Make a Halloween Quiz

This Halloween marketing idea might seem simple, but it’s far from it. At first glance, it looks like a fun and interactive resource—which it is. However, on a deeper level, it helps you gather valuable insights from your target audience, such as their preferred products, designs, styles, colors, and even whom they buy for and why. While planning the perfect Halloween quiz takes some time, it’s a highly strategic move. Now, let’s dive into the details of this must-try idea.

  • As the quiz is up to you, you can create questions on the topics you want to know more about. If you’re into home decor items, you can make a quiz around this topic and learn about your customers’ favorite decor styles, colors, items, and more. In this way, you’re getting clear ideas to add to your Halloween collection. How cool is that? 
  • You can also incorporate personality quizzes; this is attractive as people always want to see if it fits with them or their favorite series, movies, or cartoons.  
  • Lastly, once you have your data, segment your audience and send them personalized content or emails. 

Not sure how to start? No worries, take our Halloween design style quiz to find some inspo!

😊 12. Offer Boo-Tiful Freebies

Next on this Halloween marketing ideas list, we have freebies. Everybody loves free items, and we even have a special section of pure free templates (if you want to check it out).

We recommend adding some spooky freebies to make your Halloween campaign a hit. These items can make a difference for your users and imply a positive association with your brand.

  • The freebies you include with each order don’t have to be expensive at all. Think of Halloween-themed stickers or greeting cards! You can make it clear to your customers—on your item descriptions, for example—by specifying that each purchase includes a free item. Or, you can add a bit of mystery and wait until your buyers receive their package. 
  • Also, when choosing your freebies, don’t make it all about your brand. Consider what your customers want to see and, most importantly, be happy to use.

You can include a message like, “All orders include a free Halloween sticker. Discover yours!” Make sure the sticker aligns with your buyers’ preferences. For example, if they bought a retro Halloween-themed mug, design a sticker that matches that style.

✏️ 13. Optimize for SEO

This Halloween marketing strategy is about optimizing for SEO to ensure that customers find your spooky products when they search online.

  • Make keyword research and look for Halloween-related keywords like “Halloween decorations,” “funny Halloween shirts,” or “couples Halloween costumes.” Make sure to use these in your product descriptions and meta descriptions. 
  • Remember to optimize images with descriptive alt text and ensure your meta descriptions include seasonal keywords. Make your texts engaging yet keyword-rich.
  • A well-written blog post can attract tons of organic traffic. Write seasonal guides, product recommendations, or even Halloween party decoration ideas that you might sell to bring potential customers to your site and buy your products. 

Create a blog about “Halloween Decor: Top Trends for 2024” and naturally integrate relevant keywords and seasonal products to boost your SEO ranking. This action will help attract visitors looking for decorating tips and guide them toward purchasing from your store, which is the ultimate goal.

🧟‍♂️ 14. Organize a Halloween Giveaway

Another activity that is one of the most fa-boo-lous Halloween marketing ideas is hosting a giveaway. This tool can boost engagement, grow your following, and create excitement around your brand! Sounds cool, right?

  • Choose valuable and relevant prizes or bundle several items for a larger giveaway prize to increase excitement.
  • Clearly outline how to enter, how long the giveaway lasts, and how winners will be chosen.
  • Make sure that your giveaway is promoted on your website, social media, and email newsletters so that you can maximize participation.

Host a spooky giveaway featuring your top-selling products, like a complete set of customized eerie-sistible goodies like customized wall art with a journal (you can adapt this depending on your target audience and their preferences). Entry could be as simple as following your social pages, sharing a post, and tagging a friend!

🌕 15. Plan and Promote Early

Planning your Halloween campaigns with anticipation is key to capturing those early-bird shoppers, as nearly half of people buy in September or even before! Not only does it put your brand on their radar, but it also ensures you’re ready with stock and promotions. Also, when planning with time, you can be seen as a referent in your niche, which early planners go for when buying their Halloween outfits and decor.

  • Look and research what’s trending this season. Trends in fashion, home decor, and even digital products evolve quickly, so stay on top using Google Trends, Pinterest, TikTok, or social media analytics. This helps ensure your collection is fresh and relevant. Another good idea is to see what your competitors are doing to fill the market’s desired niches that no one is tackling yet. 
  • Use sneak peeks, countdowns, or teaser posts to create anticipation. Posts with videos or GIFs increase interaction.
  • Also, polls, quizzes, or Instagram Story questions can help you gather direct feedback on what your customers want this Halloween. And that insight will allow you to optimize your product line and every aspect of your marketing.

Do your research and decide what’s best to sell this Halloween 2024. You can design with Placeit by Envato, use our mockups, and showcase them on your online store. Just act quickly to capture a good percentage of spooky clients. 

💡 16. Run Effective Ads

Running online ads is a fang-tastic way to reach new ideal customers during Halloween. Platforms like Facebook, Instagram, YouTube, and Google are perfect for promoting your Halloween products.

  • Use precise demographic and interest targeting to reach customers shopping for Halloween items.
  • Set a budget that matches your goals and track your ad performance. Make tweaks to optimize your results.
  • Design eye-catching, Halloween-themed ads that include a clear call to action and keep the text as simple and concise as possible.

If you’re selling Halloween candles, you can create an ad like this: “Cozy up and light up the season with Halloween candles—now up to 20% off. Shop now!”

Of course, at Placeit, we have various spooky ads that will match your offerings perfectly.

🤓 17. Send Impactful Emails

Email marketing remains a powerful way to drive traffic, especially during Halloween! A well-crafted Halloween email can inspire clicks and sales. So let’s check what you need to know: 

  • Use Halloween-themed subject lines like “Boo! Get 20% Off Only for 48 Hrs.”
  • Quickly deliver your message with bullet points for key details or short paragraphs that are easy to understand. 
  • Create a sense of urgency with lines like “Hurry, these treats won’t last long!” or “Save 20% before this coupon expires.”
  • Use your audience’s names and tailor content to their interests. For example, “Hi [Name], check out these spooky arrivals we’ve picked just for you!” This works incredibly well with a strong email list that helps you understand your customers’ preferences. For instance, parents might be more interested in cute designs and family t-shirts, while young adults could prefer trendy hoodies.
  • Add Halloween-themed images to reflect the spooky vibe of the season. 
  • Mobile should be one of your priorities, so test and verify on different mobile devices to ensure your images and texts look nice.  
  • Before sending your campaign, test multiple times to check that the format, links, visuals, and texts are in place and make sense.

Once again, let us give you an excellent example of a Halloween campaign we implemented. See how we keep it simple and direct?  This email has Halloween-themed graphics and clear shopping instructions!

🚚 18. Ship Your Products for Free

You need to work on this Halloween marketing idea to attract more customers and elevate your sales during the fall season. If you don’t believe in its power yet, that’s okay, but consider that Etsy rewards this action by positioning products that offer free shipping in the first place. 

If you plan to create an Etsy Halloween campaign and discover all the tricks for putting SEO in your favor, read this 2024 updated Etsy SEO guide.

  • This marketing strategy needs to be carefully analyzed, so adjusting your prices to cover shipping costs without affecting your profit margins is important. For example, if your product costs typically USD 8, you can increase it to USD 11 to include free shipping.
  • You can also apply a tactic where customers who spend, for example, USD 50 or more receive free shipping.
  • Finally, ensure your free shipping offer is visible on your website, online store, and marketing materials, with clear instructions so shoppers can make informed purchase decisions.

“🎃 Enjoy Free Shipping on All Halloween Orders Over $50! Don’t miss out!”

🚀 Want to see our Placeit mockups taken to the next level? Check out our new Placeit App for Canva and enjoy the best of both worlds.

✨ 19. Showcase Your Products With Style

You know what they say: a picture is worth a thousand words, and it’s true! Great visuals help customers imagine how your items fit into their spooky celebrations. Luckily, Placeit specializes in helping you proudly showcase all your creations. Let’s explore more:

  • Use our mockups and tools to create professional, realistic images. Our Halloween mockups help customers picture your products in real-world or fantasy settings—whether it’s a spooky table setup or a haunted house backdrop. We’ve got all that and more!
  • If you prefer plain mockups without backgrounds, that’s okay! Just incorporate a Halloween-colored background with seasonal elements like pumpkins, bats, or skulls. This sets the spooky tone and gives your customers ideas on using your products.

If you’re creating a Halloween-themed mug collection, you don’t need to hire a photographer or take photos yourself. Browse our Halloween mug collection for the perfect backdrop. Upload your design, match it with the mockup background, and you’re all set! Share it on social media or your website to showcase your new collection, helping customers visualize your products for their spooky nights.

🦇 This Halloween season, get your store powered up with terrific Halloween T-Shirt Designs!

And That’s a Wrap!

And that’s a wrap (or should we say a mummy wrap?)! Let us know which were your favorite Halloween marketing ideas and how you plan to incorporate them into your business. If you’ve got any hidden tricks in your spellbook, share them in the comments, too!

And before you go, remember to track your results, analyze your wins, and note what you can improve for next year. Having that data will help you grow even more in the future! 

Last but not least, Placeit by Envato is here to help you create all the designs for your website, social media, emails, blogs, and everything in between! Dive into our ever-growing collection and make this year your most fang-tastic Halloween yet! 

🍊 You might also like our Día de los Muertos Shirts blog, featuring a Mexican holiday with similar spooky vibes to Halloween.

Exit mobile version