It’s officially time to leave behind the first quarter of the year and say hello to the second quarter, which includes the sunny months of May through August! While we understand that preparing for this transition might feel a bit challenging, no worries, we’re here to help! That’s why we’ve created a summer sales guide that will be your business’s best friend during these months.
What will you find? A complete guide focused on elevating your summer sales, packed with all the relevant holidays, trendy designs, and some of the best marketing tips, ideas, and social media trends to rock this second quarter!
Ready to dive in and make this summer your best one yet? Let’s do this! 🌟😊💪
🌞 Jump Ahead to What You Need:
Second Quarter Holidays
To start the second quarter of the year on the right foot, you’ll need to keep an eye on the calendar to decide the dates that are a perfect fit for your business. However, before moving on to the important dates of this quarter, here are some powerful reasons to make this calendar your best friend. 😉
- It helps you plan and organize your seasonal campaigns, events, product lines, and promos with more time and accuracy. 📅✨
- It shows your audience you’re up-to-date and relevant, which makes them more likely to stay interested, engage, and connect deeper with your brand. 🤩📈
- Also, it makes you stand out from your competitors. 🚀
- It allows you to transform the slowest months into ones with increased sales and revenues. 💸📈
- Plus, if you do it consistently, it creates a sense of expectation and excitement. 🤗🎉
- It lets you explore your creative side and launch unique product lines, promos, and whatever you can think of to benefit your business. ✨
- Finally, following a calendar lets you keep your existing customer base happy and reach new customers. 🌟😊
🥥 May Calendar
May, the 5th month of the year, arrives with a refreshing breeze and exciting events to mark the beginning of the year’s second quarter.
Additionally, alongside the start of graduation and wedding season, here are some of the most significant May dates you shouldn’t miss:
💚 Mental Health Awareness Month - All Month
May is Mental Health Month, an important time to raise awareness and take positive actions to nurture our mental well-being. Luckily, Placeit by Envato offers a range of mindful and visually appealing mental health templates to help convey the right messages. 🌟
🌟 Star Wars Day - May 4th
Calling all Star Wars fans! Dive into our collection inspired by this timeless saga. Explore our library to create the coolest and most original designs online. 🚀✨
🌮 Cinco de Mayo - May 5th
Let the fiesta begin with our vibrant collection of Cinco de Mayo templates that are sure to make you stand out from the crowd! 🇲🇽
👩🏻🍼 Mother’s Day - May 12th
Shower the best mom ever with a wide array of Mother’s Day templates! Whether it’s for personal or business use, discover everything from heartfelt greeting cards to social media posts, trendy t-shirt designs, and even mockups to showcase your seasonal collection. 💖🌸
🇺🇲 Memorial Day - May 27th
Honor Memorial Day with respect using our variety of patriotic imagery, heartfelt messages, and symbols of remembrance. 🇺🇸🎖
🏄♀️ If you want to keep track of more exciting days, don’t forget to dive into our t-shirt ideas and ecommerce calendar to access all essential days for your business.
🍦Explore the Latest Placeit Content Available Now!
Just like you, Placeit likes to prepare in advance for the next months. However, we also stay trendy by keeping up with the latest trends and popular content on social media. That’s why we update our library every day with all the topics you need to keep your business and online store fresh with the most original and coolest designs.
Check out what’s in store for May! 🌟
🍎 Teacher's Day
For our bright and helping minds, we’ve got a fresh collection of teacher’s day templates to show appreciation for them on this special day. 📚✏️
💁♀️ Real Housewives
This popular American show has gained even more popularity this month, so we’ve already got Real Housewives-inspired design templates to help you stand out from competitors and target a more oriented niche! 💅💼
👸 Bridgerton
This popular Netflix show will come back with its season 3 in mid-May, so we also have incredible templates that emit this vibe, perfect for tea time. ☕
🎬 Tim Burton-Inspired
Who doesn’t love Tim Burton’s unique world? With the rise of a popular AI-generated filter on TikTok that transforms you into a Tim Burton character and the expected release of Beetlejuice 2 in September, we decided to hop on this trend and create an incredible set of t-shirt design templates and art prints inspired by the masterpieces of this acclaimed director. Expect them at the end of May! 🖤
🌈 Pride Month
That’s right, Placeit is always ahead of the game, preparing well in advance so you can have the right materials just in time for the most colorful month of the year. Discover our newest additions by heading over to Placeit! 🎉🌟
🎀 Hello Kitty - Sanrio
🎀 Get ready to say hello to Hello Kitty and the Sanrio family, coming to Placeit this May! 🌸 Expect pretty and soft pastels adorning a range of t-shirt designs inspired by these beloved characters, along with adorable Twitch emotes. So mark your calendars for the middle of the month and prepare to charm Gen Z once again! 💖
🌈✨😊 Want to add some rainbow magic to your product lineup? Don’t miss out on Print-On-Demand Pride: Launching Your Pride Merch Line! and Pride in Print: LGBTQ+ Community Merch & Pride Design Ideas!
🌴 June Calendar
June is the month that announces the beginning of summer and, pride month. But there are so many more June dates to keep in mind for making your brand shine during this second quarter. Let’s jump ahead:
🌈 Pride Month - All Month
Pride month lights up June with all its colors, celebrating and honoring the fantastic LGBTQ+ community. 🌈 So, let’s wear our brightest colors and make the world a happier, more inclusive place full of love.
At Placeit, we’ve got fantastic pride templates that will put you in the spotlight.
🇺🇲 Flag Day - June 14th
For this patriotic celebration, deck yourself in red, blue, and white to commemorate this historic day. 🇺🇸 Let’s make our colors visible to the world and honor this momentous occasion with pride and the coolest designs.
👨🏻 Father's Day - June 16th
Let’s celebrate the top dogs in the house with personalized Father’s Day gifts! 🎉At Placeit, you’ll discover incredible and valuable ideas and designs to ensure this day for our beloved fathers doesn’t go unnoticed.
🌞 First Day of Summer - June 20th
Summertime has officially arrived! ☀️ What better way to embrace the hot days than by launching a seasonal summer items collection? At Placeit, we offer freshly baked summer templates ready for you to create the best summer sales yet!
✊🏾 Juneteenth - June 19th
Juneteenth is a day of remembrance, reflection, and celebration of African American heritage and culture. Let’s commemorate this holiday with thoughtful and inspired designs that truly capture the essence of this significant day.
🏄🏼♀️ What Content is Coming to Placeit in June?
Wondering what you can expect in our library in June? Take a quick peek! 👀
🌏 Asian Content
With the current hype surrounding Korea, we’re introducing incredible K-pop photo cards inspired by those found in Korean superstar albums. But wait, there’s more! Delving deeper into Asian culture, we’re bringing anime scenes with an aesthetic vibe. These products not only capture the essence of Asian culture but also connect you with the hearts of Gen Z!
🐾 Mugs: Pets Portraits
Pets are receiving more attention than ever, so we’re adding pet portrait mugs to our collection. These mugs are not just about pets; they’re about your customers’ pets. You can personalize these mugs with the name and a realistic image of your customers’ beloved pets. And don’t worry—we’ll cover more than just cats and dogs! Expect them in June.
💍 Wedding Newspaper
For event planners and future brides, we’re introducing wedding newspapers in the form of invitations. These have been quite popular for some time and are perfect for creating an aesthetic and memorable design for that special day.
✨ Aura Aesthetics
If you’ve spent time on TikTok, you’ve likely noticed the resurgence of the new era, focusing on physical, emotional, and spiritual well-being. That’s why we’re introducing art prints and t-shirts with an aesthetic and minimalist approach, featuring pretty gradients and magical messages.
⛱️ July Calendar
July was the least busy month in the second quarter. However, now, it’s considered the anti-boredom month. So take advantage of this twist to celebrate so many fantastic dates that are coming with the lovely summer weather.
🇨🇦 Canada Day - July 1st
Celebrate our friendly neighbor in a big way with the cutest and most stunning Canada Day design templates!
👽 World UFO Day - July 2nd
Looking for out-of-this-world UFO templates? You’ve got it! At Placeit, we have tons of t-shirt templates, stickers, videos, and social media posts to shine from a distance with this incredible and mysterious topic. Find more cool merch ideas here.
🇺🇸 Independence Day USA - July 4th
Let’s celebrate this big day in style! Browse our 4th of July templates and design a patriotic line to wear with pride and sell like hotcakes.
😀 World Emoji Day - July 17th
Who doesn’t love emojis? They’re the cherry on top and can enhance any message. So why not create some cool templates with them? We’re sure your audience will love it!
Looking to create yours? Keep reading: How to Make and Sell Stickers.
🎅 Christmas in July - July 25th
Celebrate Christmas in July like Aussies, with the summer weather at its finest. At Placeit, we have fantastic mockups, t-shirts, and social media templates to launch some great discounts or seasonal merch. Find more ideas by reading our latest Christmas in July blog. 🎄☀️
🍧 Check What Content is Arriving to Placeit in July
That’s it! Just for being here and because we’re equipping you to make the best summer sales of the year for you, we’re revealing a bit of what you can expect to arrive in July to our platform. 🚀
🌟 The Lord of the Rings
Once again, Placeit is diving into the fantastic world of films! This July, get ready for a collection inspired by “The Lord of the Rings: The War of the Rohirrim,” set to hit theaters on December 13, 2024, by Warner Bros. Pictures. This new design collection allows you to get a chance to launch a seasonal line that’ll enchant fans everywhere! 🧝♂️🛡️✨
🔥 Pokemon
Trading card games may have had their heyday, but the hype is far from over! Placeit is leveling up, too, with a brand-new Pokemon-inspired TCG line perfect for commercial use. Get ready to catch ’em all and take your playmats to the next level! 🎴🌟
🏡 Real Estate Agents
The real estate market is thriving, and we’re here to help you shine! ✨ This July, we’re enhancing our collection of real estate templates with even more sophisticated and professional options, including door hangers and logos.
But wait, there’s more! We’ll also be including more logos for the niches of service dogs and social event planners. 💫
☯ Anime Characters
We’re always listening to your feedback, and this July, we’re delivering what you’ve been asking for! 🙌 Get ready for anime designs tailored for platforms like Twitter and Twitch, perfect for expressing your love for anime in style. Embrace your inner otaku with Placeit’s awesome illustrations! 🌸✨
🍍 August Calendar
Finally, to close this quarter in the best way, here comes the August calendar, which is well-known for being the back-to-school month.
Additionally, more fabulous dates should be considered before moving to the next quarter. Here are some August dates to look forward to.
✏️ Back-to-School - During August
It’s that exciting time of year again—back-to-school season in August! Ensure your online business is ready for one of the most profitable times of the year. We’ve got you covered, from personalized merch and t-shirt designs to flyers and fun assets like stickers, worksheets, and name tags! ✨
🐱 International Cat Day - August 8th
Let’s celebrate our adorable feline friends on International Cat Day! 🐱💕 Create fun and unique merch for cats and their owners, spreading joy and happiness. From cute designs to playful accessories, make sure you have something special for every cat lover out there!
📕 Book Lovers Day - August 9th
Can you imagine turning this special day into a best-selling opportunity for your store? Head over to Placeit to explore all the beautiful assets we have for bookworms. Let’s make it a day to remember! 📚🌟
📸 World Photography Day - August 19th
Capture the moment and make this World Photography Day a profitable event! 📸✨ Think about how you can turn this special day into a great opportunity for your business.
🐶 International Dog Day - August 26th
Just like with cats, create a fantastic line of custom merch for dogs and their owners! 🐶💖 Even better, design matching collections for them both. People love to pamper their furry friends, so let’s give them something amazing!
✨🍧🌸 Luckily, if you want to know more about any of these dates, we have so many resources on our blog to stay informed and make the best out of this second quarter and summer holidays.
T-Shirt Template Inspiration for This Quarter
If you own a print-on-demand business, here’s your chance to get creative and use our colossal library of design templates to launch the coolest t-shirts ever. Simply click on each month to see our updated t-shirt calendar for this year!
🌊☀️🐚You might also like reading How to Sell More T-Shirts This Summer and Sell Custom Crop Tops Online This Summer!
Prepare Your Business for a Successful Summer Sales Campaign
Ready to heat up your summer sales strategy? Here’s everything you need to know to tap into the season’s spirit and boost your sales!
This Season’s Design Basics
🌞 Sun-Kissed Shades to Color the Season
Briefly, we’re checking some of the most vibrant and popular summer colors to freshen up your designs. According to some fashion gurus, the perfect shades for this season are light, colorful, and energetic. So your colors are white, green, blue, pink, yellow, pastel purple, and even neutrals like sand or beige.
🦩⚡️🌴 If you want more color inspo, we’ve got you covered with 30+ gorgeous summer color palettes filtered by the major events and the four types of summer.
🫧 Tropical Motifs You Can't Miss
Get some inspo by looking at our freshly created summer designs to customize our ready-to-use templates for your summer sales. All of them include different allusive elements such as:
🌴 Palms
🐠 Marine Animals
👙 Swimsuits
🌸 Flowers
🍍 Pineapples
🥭 Mangoes
🍹 Beverages
🌈 Rainbows
👡 Flip Flops
⛱️ Sun Umbrellas
🌞 Sun
🍉 Watermelons
🍓 Strawberries
🍦 Ice creams
🌊 Waves
🦩 Pool Floaties
🕶️ Sunglasses
🏄♂️ Surfboards
🍋 Lemons
🥥 Coconuts
🏝️ Islands
✨🌞🌊 Make a splash into our favorite summer templates for every occasion!
🥥 Font-Asctic Styles for Your Designs
To get in the summer mood, we’ve prepared a couple of incredible and refreshing typographies ideal for any summer design.
✨ For an Aesthetic Look
🔆 For a Good Vibes Style
Summer Sales Marketing Actions to Implement
Now, let’s talk about some powerful actions you can implement regarding strategy to cover the most meaningful aspects of your campaign. 🌊🌞🫶
1. Create Limited Edition Products and Promos
There’s no doubt summer is a golden opportunity to reinvent and give your brand a colorful and refreshing twist. Launching seasonal products/services and promotions is a great starting point to attract new and existing customers.
For example, if you’re a POD seller, you can squeeze the summer lemon tree to launch a seasonal product line inspired by the elements of this hottest season. Additionally, you can complement this action by offering special discounts, hot deals, and even freebies. Whether it’s for freeing up your store from last quarter’s stock or incentivizing these new seasonal launches.
🌞🕶️🍉 Not sure which products will be a hit this summertime? Then, keep reading our summer items list to find the coolest and most profitable ideas.
2. Dress Your Brand With the Summer Breeze
Using seasonal themes on your website and social media channels is a great way to catch your customers’ attention. With Placeit, it’s easier than ever to go from drab to fab in no time, thanks to our beautiful collection of ready-to-use summer templates ideal for any format and platform. You won’t even have to worry about the right dimensions for a Facebook Cover, YouTube Intro or Instagram Highlights, as we’ve done that for you. 😉
3. Online Marketing Efforts Are Vital to Boosting Your Summer Sales
Well, now you’ve got in mind what seasonal products and promos you’re going to offer, it’s time to spread the word online about them.
Start by creating a sense of anticipation among your target audience. For example, you can publish some mysterious posts about upcoming launches and include a countdown and special discounts for the ones who join early. Then move to the preparations of making relevant and helpful content. Whether it’s summer-themed blog posts, seasonal emails with special deals, or social media posts that will refresh your channels.
Last but not least, remember to include in all your online materials summer-themed emojis, words, phrases, and hashtags -on social media- to reach a broader audience.
4. Still Need More Summer Sales Inspo? Ask AI for Some Ideas
Since 2023, Artificial Intelligence has positioned itself as a design trend and a reference for many professionals, creatives, artists, content creators, and more. Taking advantage of this tool could lead to new and innovative ideas for your summer sales campaign. So, no matter if you’re looking for catchy email subject lines or an ingenious way of making stunning designs related to summer, AI can do it for you.
If you’re willing to try it, we recommend ChatGPT for creating texts and all kinds of requests; think of it as your personal assistant. Additionally, Dall-E would be great for making new-fangled images related to one single concept.
🌻☀️💐 Learn all about the AI tools being used by Placeit to create the templates you love!
5. Check Out What Worked for You in Previous Years
In case you’ve implemented a summer sales campaign in the past, taking note of what worked and what did not might be helpful to enhance this year’s campaign. For example, ask yourself: how much anticipation did your campaign require? Was the timing good, or did you need more time to execute all the actions you wanted to achieve? Overall, how was the performance of your campaign?
By analyzing your data from past events, you can get clarity regarding this new planning process. Plus, it’ll guide you about the holidays and campaigns worth investing your time, money, and efforts in and which ones are best to leave behind.
Even if this is your first year planning a summer sales campaign, no worries! It’s a great chance to keep track of these events to know how to handle them in the upcoming year.
What Social Media Trends Are Hot Right Now?
Check the most relevant trends to follow while they’re still popular.
However, as months go by, we’ll keep updating this section so you know what’s currently popular. ✏️😉
TikTok Trends
Still not sure whether you need to incorporate TikTok into your summer sales campaign? Think again. According to Statista, TikTok is the 3rd most downloaded app in 2024.
So here’s your dose to keep conquering one of the preferred Gen Z social media platforms. Also, you can implement these trends on Instagram!
😎 May
@envato Are we the only ones who still adore this song? It's inspired us to dive into our library and uncover our favorite footage of Chicago. What city gives you the feeling that everything will be ok? #videography #videoproduction #chicago ♬ suono originale - 𔘓 𝘰𝘷𝘦𝘳𝘭𝘢𝘺s 𔘓
Chicago
So, you know this super trendy song that blew up on TikTok? It’s still going strong, and guess what? It’s versatile! You can use it for all sorts of videos, no matter where you are in the world or what you’re into.
And get this, it’s not about “The Windy City” – it’s about finding that special place or person that feels like home, your cozy corner, your vibe! So, think about how you can add your own twist to this theme in your TikTok videos!
@placeitapp Don’t ask me to teach you how when I’m rich 😎😎 #wecantbefriends #arianagrande #eternalsunshine #printondemand #hustle #sidehustle #onlinebusiness #ecommerce #ecommercebusiness #dropshipping #dropshippingbusiness #unitedstates #texas #florida #california ♬ we cant be friends - greeedyari
#WeCantBeFriends
Now, onto another TikTok trend that’s been lighting up screens since March 2024 – Ariana Grande’s “we can’t be friends” song!
Our social media-savvy pals have been using this catchy tune to create hilarious scenarios where being friends just isn’t an option! 😂 So, what’s popping into your head for your next TikTok video using this audio? Let’s hear those brilliant ideas! 🤩🎬
Let’s Summer-Ize This Second Quarter!
Planning ahead for the second quarter, including your summer sales campaign, is a fabulous way to keep evolving as a brand, maintaining your customers happy and interested in what you do, and attracting new clients.
To guarantee your success, keep an eye on this blog post, which contains all the relevant holidays and significant events from May through August. As well as new design content #madebyplaceit that will help to stand out in whatever niche you’re in and whatever creative goal you have in mind, we surely have the visuals you need. But it doesn’t stop there; you can come as many times as you want to become a design and marketing guru to nail these months in the best possible way.
And remember, good things require time, so be mindful of how you focus your monetary and timing efforts that benefit your brand. 🐬🐠🏝️
🔙 Let’s go back to January Through April Trends: Spring Sales Are Coming!
FAQ - Summer Sales
