The age of video is here and there is just no way to deny it. The stratospheric rise of YouTube has proven that video search is just as important as Google search! But don’t panic, we will guide you step by step on how to market your business effectively using videos.
According to Cisco, videos will account for 82% of all internet traffic by 2020.
Videos trigger emotions, they send a message quite directly. This is why audiences prefer to see information in a video than in an image. Now, just because you made a video doesn’t mean you are sitting on gold! You need a clear video strategy.
Video marketing is about capturing the attention of your target viewers through videos and converting them into actual customers. Get to know your audience so you ensure you speak their language. You should have a pretty clear picture of who you are talking to and this is just the beginning so do some research.
Hubspot found that 72% of people say they’d prefer to learn about a new product or service by watching a video than by reading text.
Your business will get so much more reach, more traffic, and an obvious increase in your revenue once you master your video marketing strategy.
A goal without a plan is just a wish.
The long term marketing goal of every business is to create a long term demand for their product or services. By this point you have a clear idea of who your target is… it’s time to get your obstacles in line. Review your business to identify where the opportunities are.
Turn your obstacles into goals. What are some video marketing goals?
Video in Business Benchmark Report 2019 reveals that a whopping 90% of customers say that product videos help them make buying decisions.
Video content marketing is the new and most effective way to attract leads, engage with your community, convert, and more. Some things to consider to make video trends are:
Live streaming is growing big for branded videos on social media. It’s a perfect way to engage your audience longer than pre-recorded videos. You can interact with your customers directly, answering their questions, talking to them about your products’ applications, etc. Video shopping is also a thing now! Consider using a JW Player alternative that offers reliable live chat features to make these interactions even more impactful.
360 video tech is great for all-perspectives videos. These are perfect whether you are showing off your new store, bragging about your latest trip, or showing off an awesome event, conference, or festival! These videos can give your followers a more interactive experience. It’s almost like virtual reality! This is especially big in gaming industries.
Using video format for your blog can help you connect deeper with your audience and build a community of like-minded people that share your passions. A very popular form of vlogging is YouTube marketing, which, as you know, is the second largest search engine, just after Google!
Thanks to smartphones, vertical video is becoming quite popular since these fill your whole screen. This helps reduce the distractions from all around. It’s a great type of video to keep your audience’s attention. Vertical video applies for Instagram Stories, Instagram’s Reels and TikToks.
Videos are not only great for video advertising, but also for your own business’s internal communication. You can use video as a great way to train your newest team members, saving tons on training programs. Enhance the effectiveness of your training videos by using a video annotation tool to provide additional context, highlight key points, and engage your team members in an interactive learning experience. Make sure to also use these videos in your mentoring software to create personalized learning paths and track progress.
You can use a slideshow maker to make presentations slide by slide and you will end up with a fantastic video!
A few video specs to consider for each social media:
Consider formats for ads, your feed, and posts. Don’t over do it with your texts or you will get your Facebook videos flagged!
Your Instagram videos on the feed are very different than Instagram Stories! For starters your Instagram stories only lasts 24 hours so they are perfect for temporary announcements, sales, and giveaways and they use vertical ratio format which means no distractions!
Feed videos are first muted so focus on visuals.
YouTube is the second largest search engine after Google with 2 billion active users, so this one is tricky. YouTube is not all about your video so learn how to promote your YouTube channel too!
Remember to check the optimal sizes for each platform.
You are not alone, choose the right tools for you! You can make all kinds of amazing videos all on your own plus on a budget! There are tons of great tools out there like Placeit’s video maker.
What can you do? Here are some types of videos you can do:
Make a company overview, for investors, new clients, etc. Use our Slide Show Video Maker to tell your customers who you are! This is an important part of every brand’s identity.
Display your star products or services in a bold way with Product Overview Videos. Highlight their best features and show them off using an awesome video.
Customers love to hear feedback from other real customers. Good reviews build trust for your brand. Try sharing your best reviews using our Testimonial Videos.
Make a tutorial video showing your customers how to do something. This works beautifully too for frequently asked questions, so go ahead and make Tutorial Videos.
Promote as many sales as you come up with throughout the year using our Sale Videos. Make videos of your sales, promotions, new collections, giveaways, and more.
Fundraiser Videos are a perfect way to get your community engaged and excited about your brand’s cause. Connect with you audience on a emotional and human level sharing these videos.
Keep your YouTube channel updated easily with helpful content to keep your viewers posted every week! Make your own video easily with YouTube Video Templates and branded Intros with your logo, to amaze everyone.
Share your brand’s philosophy, keep your followers posted on your brand’s news, make captivating stories to post on your Instagram or your Facebook page, and much more!
Wrote something great? Make a video to tease your followers into reading it! Make a Content Teaser Video featuring your newest post’s main idea and engage!
In the dynamic world of video marketing, measuring the impact of your video content is not just a good practice; it’s an essential strategy for success.
Data-Driven Decision Making: Without measurement, you’re essentially flying blind. Metrics such as view count, watch time, and engagement rates provide valuable insights into what’s working and what’s not. Armed with this data, you can make informed decisions to refine your content and maximize its impact.
ROI Evaluation: Every video you create represents an investment of time and resources. Measuring impact allows you to assess the return on investment (ROI) accurately. Knowing which videos generate the most conversions or revenue helps allocate resources more effectively.
Audience Insights: Video analytics reveal who your audience is, where they come from, and how they engage with your content. This information enables you to tailor future videos to better resonate with your target demographic.
Content Optimization: Video impact measurement provides clues about what content styles, formats, and topics your audience prefers. You can fine-tune your video strategy by creating content that aligns with your audience’s interests.
Goal Achievement: Videos often serve specific purposes, whether it’s brand awareness, lead generation, or sales conversion. Tracking metrics allows you to decide whether your videos are achieving their intended goals, and if not, make necessary adjustments.
Competitive Advantage: In the competitive landscape of video marketing, knowing how your videos stack up against your competitors’ content can provide a significant edge. Benchmarking your performance helps identify areas where you can outperform rivals.
Adaptation to Trends: Video trends evolve rapidly. Regularly measuring video impact keeps you in tune with what’s currently resonating with viewers. It allows you to adapt your strategy to stay relevant and maintain audience engagement.
Video marketing is definitely a great set of strategies to add to your brand! No matter how big or small you are, video is only going up! This is the way to catch more customers, videos are great attention seekers, their are a great way to share your content. Review the tips on this video marketing guide and start designing your own strategy.
A holistic video marketing campaign is a must for every modern-day business. Read this post to learn how to apply effective video marketing tools to boost your business using Placeit’s video maker.