Color Blue | Everything to know about the color Blue

Blue

Diving Into the Essence of Blue

A blue background features a big message in white and an illustration of a hand representing water.

A beautiful blue shirt folded in half, placed beside a mirror against the backdrop of a sky.

An illustration of a young skateboarder midairing is placed over a large quote.

What Colors Make Blue

Blue is one of the most popular in the world, as it evokes feelings of calm, tranquility, trust, and stability. Moreover, it radiates a highly relaxing sensation due to its strong association with nature, such as water and the sky.

This cool color gets its name from lapis lazuli, a semi-precious stone from which a pigment of this hue was extracted. However, in terms of design, to achieve the color blue, which is considered a primary color, it will be necessary to mix a base of cyan color with magenta, according to the CMYK model.

#0000FF

#0047AB

#007FFF

#00CED1

#87CEEB

An aesthetic blue collage background featuring a young, long-haired model while holding a blue tote bag.

The Meaning of Blue

By excellence, blue is an ideal color to convey calmness, tranquility, relaxation, reliability, security, loyalty, intelligence, and authority. However, depending on the shades, context, and culture, it can have different connotations.

For example, lighter shades of blue are usually associated with generosity, freshness, serenity, and innocence. At the same time, darker variations of blue are related to power, wisdom, professionalism and sophistication.

In some cultures, blue is considered sacred and represents love, holiness, fidelity, purity, and good fortune. However, it is often linked to death and evil in other regions. That's why paying special attention to the context and culture before using this color is essential.

The Color Psychology of Blue

Positive Aspects of Blue

Blue is the best color to represent confidence, security, and stability, thanks to its calming and serene effect. Consequently, many industries use this popular primary color as their main identifier to convey these attributes.

Likewise, in the business world, blue is associated with clarity, transparency, power, credibility, and authority, not intrusively but in a reliable manner.

Another important aspect is that blue is an ideal shade to emphasize freshness and cleanliness.

Finally, in physiological terms, blue helps clear the mind, lower blood pressure and heart rate, leading the body to relax and feel less stressed, even promoting creativity.

Negative Aspects of Blue

Being a cool color that lacks warmth, blue conveys a sense of coldness and distance when used excessively, which can further increase the lack of energy and enthusiasm.

Moreover, it's widely recognized that blue can evoke feelings of sadness, melancholy, and even depression, which led to the concept of "Blue Monday," referring to the saddest day of the year.

Another negative connotation is that it's commonly associated with naivety, passivity, and seriousness.

Shades of Blue

Blue has approximately 111 shades, but here are the 10 most popular and representative hues.

Cerulean Blue

#2A52BE

It's a light and vibrant shade that originates in the Latin term "caeruleum," which translates to "sky." This color is widely recognized and appreciated in art and design due to its ability to evoke a relaxing atmosphere.

Sky Blue

#87CEEB

This is one of the most recognized shades of blue. It gets its name due to its association with the sky. It offers a fresh, serene, and luminous sensation because of its blend with white, evoking feelings of tranquility, lightness, and freshness.

Royal Blue

#4169E1

This bright and deep color never goes unnoticed as it is associated with royalty. It often evokes luxury, quality, elegance, sophistication, grandeur, power, and status.

Turquoise Blue

#4DD0E1

Derived from this precious gemstone, this color stands out for being a blend of blue and green. It's associated with freshness, vitality, and calmness.

Navy Blue

#000080

This shade of dark blue is inspired by the uniforms of the British Royal Navy. Its timeless color, resembling the ocean during the nights, is ideal for conveying elegance, versatility, contrast, depth, and formality.

Electric Blue

#0652FF

It's a highly vibrant and intense shade of blue that recalls the luminosity and brightness characteristic of neon lights. Therefore, it's ideal for designs aiming to grab attention and convey dynamism, modernity, and energy.

Denim Blue

#1560BD

This iconic color in the fashion world is associated with the classic and unmistakable shade of jeans. Therefore, this blue with gray undertones is connected to comfort, versatility, and relaxation.

Cobalt Blue

#0047AB

It's an intense, deep, bright, and vibrant shade of blue that takes its name from the metal cobalt. This shade of blue has been appreciated in the industry of art and decoration due to its ability to convey energy, creativity, and durability.

Sapphire Blue

#082567

This shade of blue, deep and vibrant, takes its name from the gemstone "sapphire," renowned for its intense blue color and remarkable beauty. As such, it's associated with royalty, luxury, and elegance.

Baby Blue

#89CFF0

This soft, pastel, and delicate shade of blue evokes tenderness and innocence. Inspired by the softness and delicacy of babies, this pastel blue tone is often used to convey calmness and purity, creating welcoming and relaxing environments.

What Colors Go With Blue

by themes

Baby Shower

#83D3FF

#CBE1F4

#DAB88B

#F4F4F4

Health Care

#1B1F66

#00CCFC

#FC2262

#27E7C9

City Lights

#00008B

#320261

#8D43CB

#FF27A6

Retro Neon

#1D1CE5

#9900F0

#F900BF

#FBFF64

Deep Ocean

#012840

#0367A6

#3F9BBF

#C9E2F2

Technology

#004AA9

#31ABFF

#00FDF4

#DDEBF9

Cool Kids

#0079FF

#00DFA2

#F6FA70

#FF0060

Fresh Summer

#00BEFE

#A8EBFF

#FFF6A4

#F2D0B9

Cotton Candy

#AADAF7

#EED9FF

#FFCDE0

#FFFFBE

Explore Our Mystical and Magical Collection of Blue Templates

Placeit brings you a magnificent and revitalizing collection of blue templates to use and customize in any project. Infuse all the qualities of this vibrant, sophisticated, and alluring color into your designs so they never go unnoticed.

Take Me to The Editor

An Indian young woman wearing blue in an antique blue building

An Instagram story featuring a mental health human doodle with a phone notification reminder.

A World Peace Day message in bold and cursive typography combined with a beautiful and colorful bluish-greenish gradient background.

An illustrated landscape featuring a big mountain and a green forest on a blue turquoise background.

An electric blue background with colorful flowers on the sides with an illustration of a singer with afro hair.

A cute brown dog wearing a blue tank top while sitting on a blue cube.

Which Industries Commonly Use the Color Blue?

Financial and Banking: Blue is the quintessential color of security and trust in the financial world, qualities customers seek when making money movements. Additionally, these industries choose this color due to its solidity, stability, professionalism, formality, and credibility. Finally, blue is a color that conveys wisdom, so it is a great way to communicate that money is well-managed by experts.

Healthcare: Blue proves to be a perfect color for the healthcare sector, as it represents cleanliness, serenity, and professionalism. Plus, it conveys a sense of security, confidence, and tranquility, qualities that patients are seeking in these environments.

Airlines and Travel Agencies: Companies of this kind often prefer to utilize blue because it is associated with two natural elements: the sea and the sky. Of course, the primary attribute is that it represents calmness, tranquility, and confidence. This way, it communicates to travelers that they can feel at ease and secure when conducting transactions and traveling.

Technology and Communications: Once again, blue takes center stage in these industries for symbolizing not only trust but also intelligence, wisdom, and stability. Additionally, it's a color frequently used to represent innovation, creativity, and leadership – qualities that distinguish these sectors.

Food and Beverages: At first glance, blue might not seem like the best choice for food products as it's associated with suppressing appetite. However, big companies in these industries employ this primary color to add a refreshing and modern touch to their images. Additionally, the blue color helps these industries convey that all products are high quality and safe to consume.

Want to explore another color?