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Get Verified on Instagram – Pros & Cons

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With over a billion active users, standing out from the crowd can be challenging for Instagram brands and personalities. One way to elevate your presence and credibility on Instagram is by obtaining the Instagram blue check mark. In this guide, we’ll delve into the why, the how, and the what to get verified on Instagram. First, let’s begin with all the pros:

What You’ll Find:

Why Get Verified on Instagram?

The Instagram blue check isn’t just a status symbol; it’s a stamp of authenticity. Getting verified on Instagram adds a layer of credibility to your profile, distinguishing you as a notable figure in your field. Whether you’re a celebrity, an influencer, a content creator, a brand, or a public figure, having that blue check mark on Instagram signals to users that your account is legitimate and trustworthy.

What Is an Instagram Verified Badge?

Instagram’s verified badges are small blue checkmarks displayed next to the account name, indicating that the account has been verified as authentic and representing a notable figure, brand, or entity.

What Are the Benefits of Getting a Blue Check On Instagram?

  • Enhanced Credibility: A verified badge lends legitimacy to your profile, making it more appealing to followers, collaborators, and potential partners.
  • Increased Visibility: Verified accounts are more likely to appear in search results and explore pages, expanding your reach and audience.
  • Trustworthiness: Users are more likely to engage with content from verified accounts, knowing they’re interacting with authentic personalities or brands.
  • Brand Protection: Verification helps protect your identity and brand against impersonation and fake accounts.

How to Get Verified Badges

Instagram offers two avenues for verification: Meta Verified and standard verification through the platform itself.

Requirements to apply for a verified badge on Instagram

The Difference Between Meta Verified & Verified Badges

While both Meta Verified and standard verified badges offer the same blue checkmark, Meta Verified provides a more comprehensive verification process that extends across Meta-owned platforms. Standard verification through Instagram is available to a broader range of users but may not offer the same level of recognition or benefits.

Meta Verified is a paid subscription that confirms the account is validated and authentic. This subscription comes with a bundle of features and benefits available for both eligible profiles and eligible businesses.

✅​ Meta Verified

Meta Verified is a specialized verification process offered by Meta, the parent company of Instagram. It’s designed for high-profile personalities, celebrities, brands, and public figures. Meta Verified not only grants a blue checkmark on Instagram but also extends verification across Meta-owned platforms like Facebook.

Meta Verified is typically reserved for individuals and entities with a significant presence or influence. This includes celebrities, public figures, global brands, and high-profile personalities.

How to Get Verified on Instagram with Meta Verified

  1. Applicants must provide verifiable documentation proving their identity, authenticity, and notable status.
  2. Meta’s team reviews each application meticulously, considering factors like prominence, press coverage, and public interest.
  3. Successful applicants will be notified directly by Meta and receive the coveted blue checkmark on Instagram and other Meta platforms.

✅ How to Get Verified On Instagram

To apply for Instagram verification

  1. Build a Strong Presence: Before applying for verification, ensure your Instagram account is complete and represents you or your brand effectively. This includes having a clear profile picture, a compelling bio, and a consistent posting schedule with high-quality content.
  2. Understand the Criteria: Familiarize yourself with Instagram’s verification criteria. Instagram typically verifies accounts that are notable, authentic, unique, and represent a real person, brand, or entity. 
  3. Log in to your Instagram account and navigate to your profile settings by tapping on your profile picture in the bottom right corner and then tapping on the three horizontal lines in the top right corner to access the menu.
  4. Tap “Settings and Privacy”.
  5. Tap “Account”, then tap “Request Verification”.
  6. You’ll be prompted to provide information about yourself or your brand, including your account username, full name (for individuals), category (e.g., musician, athlete, business), and any additional details requested by Instagram.
  7. Instagram will ask you to upload documentation to support your verification request. This may include a photo of your government-issued identification (for individuals) or official business documents (for brands or organizations). Make sure the documents are clear, legible, and relevant to your verification request.
  8. After you’ve filled out the form, tap “Submit” then Instagram’s team will review your request. This process may take some time, so be patient and monitor your notifications for updates from Instagram.

If your account does not have a verified badge, there are other ways to show people that you’re authentic. To demonstrate authenticity on your professional account, you can:

  • Write a description in your Instagram profile bio to tell potential customers more about your business.

💡 Make your account more discoverable with great Instagram SEO!

  • Use Stories to provide a behind-the-scenes look at your business.
  • Encourage customers to tag your business so people can see posts from customers using your product or service.

Make sure to follow Instagram’s Terms of Use and Community Guidelines

Remember, Instagram’s verification process can be selective, and not all requests are approved. Focus on building a strong and authentic presence on the platform, and consider other strategies for gaining credibility and recognition within your community or industry. 

What Does Instagram Verification Mean?

Instagram verification signifies that an account is authentic, notable, and deserving of recognition. While it doesn’t guarantee fame or success, it does provide a stamp of legitimacy and credibility.

Who Can Get Verified On Instagram?

Instagram’s verification criteria encompass various categories, including:

  • Celebrities, musicians, and entertainers
  • Public figures and influencers
  • Global brands and businesses
  • Sports figures and athletes
  • Journalists and media personalities

Tips for Increasing Your Chances of Being Verified as a Popular Figure

  • Build a Strong Presence: Consistently create quality content that resonates with your audience and establishes your authority in your niche.
  • Engage Authentically: Foster genuine connections with your followers through meaningful interactions and community engagement.
  • Establish Credibility: Leverage external press coverage, awards, or accolades to bolster your case for verification.
  • Complete Your Profile: Ensure your Instagram profile is fully optimized with a bio, profile picture, and relevant information.
  • Stay Active: Regularly post and engage with your audience to demonstrate your ongoing presence and relevance.

Don’t Try to Buy an Instagram Verification Badge

Don’t browse the Instagram verification cost! Attempting to buy or acquire a verification badge through illegitimate means is against Instagram’s policies and can result in account suspension or termination. It’s essential to earn verification organically through merit and authenticity.

What to Do if You Don’t Get a Blue Check Mark

If your verification request is denied, don’t be discouraged. Continue to focus on building your presence, engaging with your audience, and establishing your credibility. You can reapply for verification after 30 days, taking the opportunity to strengthen your case with additional evidence of your notable status.

Cons of Verifying an Instagram Account

While Instagram verification comes with numerous benefits, it is essential to consider the potential drawbacks as well:

  • Increased Expectations: Once verified, there may be heightened expectations from your audience regarding the quality and frequency of your content. This pressure to maintain a certain level of engagement and relevance can be stressful.

On this note, keep in mind there are tools to help you get a professional look in terms of brand and design with no effort at all. Placeit by Envato is a platform that offers a wide range of tools and templates for creating professional-looking designs and mockups for various purposes, including Instagram!

🔥 Create Stunning Visual Content: Creating eye-catching images, stories, and videos tailored for Instagram. These templates are designed by professionals and can be easily customized to match your brand identity or personal style.

🔥 Design Branded Posts: Whether you’re promoting products, sharing quotes, or announcing events, Placeit offers customizable templates for creating branded posts that stand out on Instagram. Add your own images, text, and logos to make them unique to your account. Create professional-looking posts and stories that capture the attention of your audience.

🔥 Make Engaging Stories: Instagram Stories are a popular way to engage with your audience, and Placeit offers templates specifically designed for this format. You can create animated stories, countdowns, polls, and more to keep your followers entertained and informed.

🔥 Generate Mockups: Create high-quality mockups to showcase your offerings. From apparel and accessories to digital products and merchandise, you can find mockup templates to display your items in a professional manner.

🔥 Save Time & Effort: You don’t need advanced design skills or expensive software to create impressive content for your Instagram account.

🔥 Access a Variety of Resources: In addition to Instagram-specific templates, Placeit offers a wide range of design resources, including logos, fonts, graphics, and more.

💡​ Learn how to create carrousels on Instagram using Placeit’s bundles!

  • Privacy Concerns: With verification comes increased visibility, which may lead to privacy concerns. Your personal information may become more accessible, and you may receive unwanted attention or messages from followers or strangers.
  • Target for Impersonation: Verified accounts are often targeted by impersonators seeking to exploit your identity or brand for malicious purposes. This can lead to confusion among your followers and damage your reputation.
  • Limited Access to Features: Instagram verification does not guarantee access to exclusive features or tools. While verified accounts may receive some perks, such as access to analytics or promotional opportunities, these benefits may be limited compared to other platforms or partnerships.
  • Algorithm Changes: Verified accounts are not immune to changes in Instagram’s algorithm, which can affect the visibility and reach of your content. Fluctuations in engagement or changes to the platform’s algorithms can impact your ability to connect with your audience effectively.
  • Platform Dependency: Relying too heavily on Instagram verification for validation or credibility can create a sense of dependency on the platform. Diversifying your online presence across multiple platforms and channels can mitigate this risk and provide greater stability.

Overall, while Instagram verification can offer significant benefits, it’s essential to weigh the potential drawbacks and consider whether it aligns with your goals and priorities as a content creator or brand.

Last Words

While obtaining the coveted blue checkmark on Instagram may seem daunting, it’s not an unattainable goal. By understanding the verification process, adhering to Instagram’s guidelines, and focusing on building your presence and credibility, you can increase your chances of earning that elusive Instagram badge of authenticity.

Remember, verification is not just about the badge; it’s about affirming your identity, credibility, and impact in the digital world.

If you are looking for a more in-depth look at everything you need to establish a successful business on Instagram we deeply suggest you head to our Instagram Marketing Guide.

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