Ever heard the phrase “less is more”? This rings especially true for businesses as keeping things short can really save you bundles of cash while delivering an effective, concise message. In fact, HubSpot revealed that most short-form videos range under 60 seconds and have the highest average engagement rate among users. The following minimalist video selections are great examples of how brilliant this advice can be, particularly when modern consumers are known for having a short attention span. Ready to elevate your content? Lights, camera, action! 🎬✨😌
Hit Play to This Minimalist Video Selection! ▶️
First Things First, What’s a Minimalist Video? 🎞
💡 Top Insight
Minimalism is a style that uses pared-down design elements and bare-bone structures. Think muted tones, clean frames, and simple geometric shapes and lines to convey an aesthetic that focuses on details. This approach strips away the unnecessary, allowing the core message to shine without distraction.
⏯️ For this selection, our criteria is:
📱 Use Case. There is no distracting fluff. They generally show the product’s primary purpose.
⏰️ Time. They are usually under a minute, which keeps costs down.
📍 Setting. These videos usually use only one setting or stage.
🟣 Style. They are memorable because of their clean, simple style. They stick out in a sea of advertisements.
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Video Marketing Stats — A Quick Dive 🔎
Still not sure if leveraging a video marketing strategy is the right move for your brand? Don’t worry! Let’s take a look at some key data showcasing the power of this content format in today’s digital landscape. 🌐📹
💡 Data: HubSpot
As you can see, viewers not only engage better with videos, but they also tend to prefer short content over other types of formats. Hence minimalist video options are increasingly popular for their ability to deliver clear and concise messages quickly and effectively. 😌
📹 😊 Don’t miss: How to Ace Your Video Marketing Strategy
5 Minimalist Video Examples to Spark Innovation ✨
1. Apple
Kicking off our minimalist video selection is Apple’s inspiring carbon-neutral strategy commercial! Apple has always been at the forefront of innovation, setting a standard for tech companies everywhere. Its marketing strategy is just as impressive, known for its simplicity and effectiveness. This approach highlights its cutting-edge products while keeping the focus on its core mission: “bringing the best user experience to its customers through innovative hardware, software, and services.” ✨
Its minimalist video is a perfect example of how less can truly be more! Just take a peek for yourself:
▶️ Apple’s Minimalist Video Breakdown
📱 Use Case
Apple’s commercial showcases the company’s green journey towards making all its products carbon-neutral by 2030. It features sleek animations and nature-themed illustrations, emphasizing its commitment and leading-edge efforts in reducing carbon emissions. The narrative is driven by a clear, heartfelt message about protecting the environment while still maintaining its cutting-edge technology approach. This minimalist video style is accompanied by clean visuals and a simple, straightforward message with perfectly aligns with Apple’s branding.
⏰️ Time
The video runs just over our one-minute benchmark, totaling 1:15. Nevertheless, it maintains a sleek and uncluttered feel, thanks to its vibrant green visuals and straightforward dialogue. Its minimalist design ensures the commercial is both engaging and clear in conveying its message.
📍 Setting
Apple’s minimalist video is a stunning blend of clean, sleek visuals and vibrant, nature-themed illustrations. Both elements are seamlessly integrated highlighting the company’s products and innovative technology.
🟣 Style
The overall aesthetic of this minimalist video is polished and modern, with a consistent use of green tones to emphasize its eco-friendly commitment. On that note, we can highlight how it pairs up neutral tones (black and white) with a bold hue to create a contrasting visual that captures the viewers’ attention. 🌱
🎨 Notice how Apple’s commercial uses a three-toned color palette to create a captivating video. Want to create stunning combinations for your video editing templates? Splash into a world of vibrant hues and become a color guru with Colors by Placeit!
2. DIOR
More than seventy years after Christian Dior’s first collection was presented in the salons of 30 Avenue Montaigne, Paris, the DIOR fashion house stands as one of the leading powerhouses in the industry. Well-known for its luxurious, elegant, and romantic style (you’ll see what we’re talking about in a minute!) it reflects its exquisite design not only on clothes, but on its makeup, skincare, and fragrances line. 🌷
For this minimalist video example, we’ll showcase L’Or de J’adore and its magnificent use of gold hues to create a video that’s as enchanting as it’s graceful. ✨
▶️ DIOR’s Minimalist Video Breakdown
📱 Use Case
Under “A new vision of gold”, the DIOR commercial features clean and elegant visuals aligning with a simple and sophisticated aesthetic. Its shimmering tints of color put an emphasis on the product, enhancing the luxurious feel without overwhelming the viewer. Flowers, a recurrent theme for this fashion house since its creation, are an important visual element that adds to its delicate and romantic signature style. All in all, one could say that the overall mood of this minimalist video is one of high-end appeal.
⏰️ Time
Timing at just 15 seconds, this ad is the shortest in our minimalist video selection. Notably, dialogue is absent until the final 3 seconds, where a feminine voiceover elegantly names the fragrance. This deliberate choice accentuates the visual allure and sophistication of the product, leaving a lasting impression on the viewer through a concise format.
📍 Setting
The setting for this commercial is a rich, golden setting that conveys a sense of luxury. This, of course, goes hand in hand with Dior’s embodiment of timeless elegance. The minimalist background is adorned with glistening hues reminiscent of liquid gold that highlight the beauty of the fragrance.
🟣 Style
The ad’s use of golden hues and strategic lighting creates a striking contrast that draws attention to L’Or de J’adore. Adorned with the brand’s logo—white at the beginning and black at the end—, it makes the overall aesthetic of this minimalist video modern and sophisticated. All in all, this careful attention to detail highlights the elegance and luxury of the fragrance.
💡💬 Recommended Reading: How Video Can Help You Establish a Successful Brand Voice
3. Google Pixel 6
Known as the world’s most popular search engine, Google tapped into the smartphone market with flying colors. As a product, it differentiates itself by highlighting its software innovation, friendly interface, and seamless integration with the Google ecosystem (e.g. Drive and Photos). This minimalist video kicks off with a captivating question: “What if smartphones weren’t just smart”, instantly grabbing the viewers’ attention and effectively showcasing how the Pixel 6 fits into and enhances everyday life. 📱😌
Get inspired by Google’s minimalist video and see how sleek visuals can make a powerful impact on your marketing efforts.
▶️ Google’s Minimalist Video Breakdown
📱 Use Case
The Google Pixel 6 commercial perfectly captures the effectiveness of clean visuals and straightforward messaging while also incorporating bold colors and dynamic scenes to keep viewers hooked. The key in this minimalist video is balance. On one hand, you can see how it accompanies its text with pastel hues to create a soothing backdrop that maintains a modern, clean aesthetic. Then, these scenes are complemented by dynamic takes highlighting the phone’s features, making it an excellent blend of minimalist design and vibrant storytelling.
⏰️ Time
Google’s commercial precisely hits the halfway mark of our one-minute specification, clocking in at 30 seconds. This is a great example of how effective messaging can be both concise and captivating. In other words, brevity, paired with thoughtful design, can create a powerful impact that uses time to its fullest.
📍 Setting
Noted, this is a minimalist video to some extent. As we’ve mentioned, it’s paired up with vibrant, dynamic scenes that demonstrate how Google Pixel 6 seamlessly fits into everyday life. By highlighting people from diverse backgrounds engaging in various activities, the commercial effectively demonstrates the phone’s versatility and broad appeal.
🟣 Style
From modern urban settings to soft, elegant pastels, this commercial blends the dynamic appeal of the phone’s features in action with the timeless charm of minimalism. Its clean, sleek visuals create a calm, yet engaging atmosphere that blends seamlessly with a straightforward narrative that focuses on real-life scenarios.
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4. HP
This technology-based company offers systems and printing solutions to customers as they understand that “thoughtful ideas can come from anyone, anywhere, at any time”. This core idea is highlighted in its HP Smart Tank 7602 commercial, focusing on the product’s seamless integrations and modern design through sleek, simple visuals. All in all, this minimalist video emphasizes its efficiency and ease of use, appealing to both home and office users, or anyone with an idea ready to come to life! 💡
Let’s see how this company takes on minimalism with its effective, straight-to-the-point ad! 😀
▶️ HP’s Minimalist Video Breakdown
📱 Use Case
Opening with a simple, grey backdrop, this commercial highlights the printer’s innovative features and convenience through a quick, yet effective introduction. The use of visuals, such as icons, demonstrates its various functionalities including its high-capacity ink tank, HP Smart app integration, and WiFi connectivity. Throughout the ad, there’s a focus on the printer, with its colors and design standing out in the sleek, minimalist video. Complimented by upbeat music, this ad becomes much more captivating and dynamic for the user.
⏰️ Time
HP’s commercial times at 37 seconds, making this minimalist video concise, yet attractive content for promoting the new Smart Tank. During its brief duration, it effectively highlights the printer’s benefits, focusing on its cost-effective approach and user-friendly design and capability, making it an ideal choice for users.
📍 Setting
As we’ve mentioned, this commercial’s backdrop is clean and uncluttered, using a neutral color and ample white space to draw attention to the product. This refined setting underscores the efficiency of the printer, highlighting its modern design and advanced functionality through simple visuals such as icons.
🟣 Style
As a whole, this commercial is a perfect example of a minimalist video. It utilizes a neutral color palette with a pop of color, features a few visual elements that build a concise and effective narrative, and makes the most out of a sparse layout to draw attention to its main product. Most importantly, its simplicity pairs up with the idea of the printer being a user-friendly, effective, and modern product.
5. ZARA
Since its creation in 1975, the Spanish brand Zara has become a trendsetter in the market and a go-to option for fashion lovers worldwide. Its approach to style, beauty, and fashion hasn’t gone unnoticed, recognized for its modern appeal. For their Zara Beauty collection, we can appreciate a beautiful video that opens with a sleek, white background featuring bold lipstick. In the following scenes, there’s a stunning use of color accompanied by a rich, captivating music composition.
Hit play to this minimalist video to see the magic in action! 💄✨
▶️ ZARA’s Minimalist Video Breakdown
📱 Use Case
Under the title “There is no beauty, only beauties”, ZARA’s commercial celebrates diversity and individuality through a series of close-ups showcasing various makeup products. The minimalist backdrop gives the video a clean, sleek look, enhanced by vibrant bursts of colors that create an engaging visual experience. This dynamic use of color accentuates the stunning appeal of their wide range of makeup, going from alluring shades of red lipstick to captivating eye-shadow palettes with deep purples and vibrant nail polish featuring bold hues.
⏰️ Time
This sleek, minimalist video runs just under a minute at 51 seconds. Throughout this time, the commercial is overlaid by a musical piece that adds depth and richness to the exquisite visuals showcased by Zara. This goes to show how every element of a video plays an important role in how the commercial’s messaging is perceived by the viewers.
🎷🎵 Want to jazz up your video templates too? Here’s how to Choose the Best Background Music for Videos!
📍 Setting
The opening white backdrop emphasizes a clean, sleek aesthetic that focuses on each product’s unique, and eye-catching features. But hey, that’s just the beginning of this video! The simplicity of this background then contrasts with vibrant color highlights which give the commercial a dynamic feel.
🟣 Style
ZARA’s commercial demonstrates how the minimalist aesthetic can effortlessly integrate vibrant, bold colors when strategized carefully. Rather than opposing them, it cleverly uses these shades to accentuate its message and create striking visual contrasts. This results in a video that’s stylish, contemporary, and chic. Talk about a pop of color! 🧡✨😉
💡✨ ZARA’s logo rebranding is a prime example of how subtle tweaks can change the appeal of a design, giving it a fresh, modern feel. Think it’s time to switch up your branding? Don’t miss out on Placeit’s Ultimate Guide to Logo Design.
Less Is Best — Create a Minimalist Video With Placeit 📹
By this point, you’ve got the inspo to create your next stunning piece of content. Now, here comes the good news! Drumroll, please… 🥁 With Placeit’s video templates, you can select, personalize, and download professional visual assets in no time.
No need to use complex editing tools and software, customize your chosen template straight from the editor and share it right away. Eager to get started? Hit play to minimalist magic with these video editing templates by Placeit! 🎥😌✨
YouTube Video Templates 🎥
🎞⚡️ Want to unlock even more video intro templates for your brand? Placeit’s Intro Maker makes this easier than ever with tons of ready-to-use templates to wow your viewers!
IG & TikTok Video Templates 📱
Lights, Camera, Action! 🎬
Well, there it is! We hope you enjoy and get inspired by our minimalist video selection. Whether it’s through the elegance of a beautiful color palette or the modern take of sleek illustrations, each ad showcases the power of simplicity, focusing on clean visuals and thoughtful design to create impactful messaging.
Now, the spotlight is on you! With Placeit by Envato, you can create stunning videos in no time using our professionally made templates. Choose between a variety of themes, categories, and visual assets especially curated for different social media platforms and even your website! 📹🚀
And, before we wrap this up, we want to hear from you! Which minimalist video did you find the most inspiring? Let us know in the comments. 😌✨
