- Why a Social Media Marketing Campaign?
- Make a Plan
- Listen to Your Audience
- Take a Peek At Your Competition
- Choose Which Social Media to Use
- Promote Your Message in Different Ways
- Share Unique Content
- Balance Your Promotional Voice
- Evaluate Your Results
Launching a campaign on social media, especially when you’ve never done it before, can be a nerve-wracking experience. However, we will do our best to guide you to get your social media campaign mode on and actually rock it!
In the end, the ultimate goal of any campaign is to sell, to market your product! In the process, you may find different extra goals to it like more brand awareness, more engagement with your audience, prospect new potential buyers, more clicks on your newest video, and more. The real challenge is to know how to do this effectively.
Why a Social Media Marketing Campaign?
Big and small companies rely on their social media success to endorse their products or services. This is because social media allows you to reach a much wider public than you could ever get with traditional advertising. The best social media campaigns that are well planned should lead to connecting with new users, building a relationship with your brand, and driving long-term sales.
Also, social media is quite accessible, which means you have 14 year-olds making campaigns, but that does not mean that it is easy. It works like any other marketing tool, you must have your business knowledge on point to get really good results, let’s get into it:
1. Make a Plan
Make a plan that points to your goals and set your finish line. Whether this means a specific number or something else, get a clear idea of what it is you want to accomplish during this campaign. Write down your plan with numbered actions to follow and the ultimate goal.
State Your Goal
Choose your ultimate goal for the campaign. For this, it’s important that you stay realistic maybe you won’t accomplish a million new sales, but you might get a wider audience, or more views on your shop, anyways, it can all lead you to those million sales. Next, choose which metrics you will use to help you monitor your campaign. List how you will measure this.
2. Listen to Your Audience
To write out your plan, you must know your customers, and take into account their point of view. Listen to your audience! You can use social listening tools that give you insights into what your audience’s interests are. This might give you an idea also of what keywords you can add to your campaign.
3. Take a Peek At Your Competition
Look at what your competitions have done and what has worked for them. And then come up with your own brilliant idea. Pay attention to how they approach specific topics, and what their focus is on some content type. Do they use tutorials, Q&A, what content they share, how regular, or are they selling aggressively or with a more subtle approach. Understanding your competitor’s strategy allows you to make an even stronger one.
4. Choose Which Social Media to Use
Familiarize yourself with each of the platform’s rules. For example, Facebook has particular rules. Beware of content that can get you flagged. This is the step in which you choose your channels to spread your message.
Also, make a mental note to cross-promoting your social media. Send your Twitter followers to your YouTube channel or your Instagram followers to your Facebook page.
5. Promote Your Message in Different Ways
It’s time to decide which designs you will be using and forms of content such as videos, infographics, posts, posters, and more. Utilizing different content forms can also help you see which format is more popular and which social media. Here are a few ideas:
Thank Your Followers for Helping You Reach Your Milestones
Milestones like 1 million fans, helping you make your content viral, and more.
Teaser Videos On Your Newest Products
New products, collections, surprises, and more. Entice your followers to keep an eye on your account. You can make a whole teaser campaign on it!
Share Your Top-Performing Blog Content
Share your top-performing blog content on social media with a short link.
Create a Branded Hashtag
Hashtags encourage your audience to share their own experience while spreading the news on your campaign. They can also help you track your campaign’s answer. Track your user-generated content.
Share All Kinds of Videos
Share your animations, films, products, videos, and more. Why? Because videos are the most engaging content type.
An influencer is a high authoritative voice to add to your campaign. Due to their popularity, you can add efforts on both accounts: your reputation plus their marketability can really achieve something great. This works great too with brand collaborations.
Hold a Contest
Something relevant to your brand or product that engages your audience to participate.
Make Live Streams
Make live streams to answer your audience’s questions and solidify your relationship with your customers.
Create a Campaign-Specific Landing Page
Sometimes sending your customers to your website may be confusing because they have to figure out where to go next. Sending them to a specific landing page design for your campaign eliminates this.
6. Share Unique Content
Create your own designs, and search for helpful content for your users. Don’t just go around reposting the same as everyone else, listen to their needs, and provide impressive content for it.
Use Scheduling Software to Optimize Your Efforts
Look for ways always to optimize your processes when making a campaign. You can schedule your posts, use planners, as well as tools to make your designs easier and faster.
Creating your social media calendar in advance really can reduce your time when monitoring your campaign.
Using pre-made templates with saved configurations for your branding style can too save you tons of hours of design. You can post beautiful original content every day using tools like Placeit’s design templates.
7. Balance Your Promotional Voice
Whether you choose to run an organic campaign or a paid campaign, social media depends on daily new content. Social media users crave new information every day. By saying this, you need to consider daily interaction, your social media ads won’t be sufficient.
Balance your promotional voice with organic efforts and content surrounding your campaign. If, for example, your Instagram stories were always for salesy purposes, your audience will become tired and eventually stop watching them.
Pay Attention to Your SEO
Keywords are kind of a big deal. As said before, when social listening, you can see which keyword will get you results. How you phrase your messages, name, or product, or even your images does have a lot to do with your final results.
8. Evaluate Your Results
The work is not done yet. Test your result with whatever software you prefer. You can use social media metrics of their own like Facebook Ads Manager or your own analytic program like Hootsuite or Ads Manager from Google. Whichever you feel more comfortable with.
This is crucial in order to make notes on what does work for your brand and what doesn’t and to see if you have actually achieved your goal or not.
So to Recap…
Launching your first social media campaign can be overwhelming, but if you follow these steps and get to work on each of them, you will be on the right path. Perfecting a campaign can take a few tries, but in the end, you will get the magic formula. Markets are constantly changing, and social media trends have us constantly in need of evolving. Is Snapchat a thing anymore? Should I even have an Instagram store? Social media changes every single day!
One thing that does not change is the general process with which we build a campaign. Choose the right social media tools to optimize your process and get that campaign on track right away!