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How to Go Viral On TikTok in 2024

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Wondering how to go viral on TikTok? In the ever-evolving world of social media, TikTok has emerged as a powerhouse platform for creative expression and virality. Aiming to go viral on TikTok is quite complicated since its algorithm is constantly changing! This is why you should have more than one ace under your sleeve. 

With over 1.677 billion users globally, out of which 1.1 billion are monthly active users, getting noticed is no joke. If you’re aspiring to capture the attention of millions and make your mark on TikTok, here are 15 tips to skyrocket your chances of going viral.

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In order to go viral, your video goes through a test in which a small group of users that TikTok believes is a representative sample based on your video’s contents (title, hashtags, captions, sound) is shown your video. If it performs well with that sample of users in views and engagement, TikTok may show it to a larger audience.

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Table of Contents

1. Understand TikTok Algorithm

Familiarize yourself with TikTok’s algorithm. Create content that aligns with popular trends and engages viewers within the first few seconds.

TikTok favors user engagement and video watch time, which makes it vital for you to constantly check your video analytics to understand what is performing better. 

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Posting Consistently Is Part of It

TikTok’s algorithm considers the amount of activity (comments, likes, shares) rather than one single success achieved long time ago.

2. High-Quality Content

Invest time in creating high-quality, visually appealing content. Making share-worthy content is critical in going viral. 

  • • Put time and energy into planning and creating content
    • Draw inspo from the most popular creators
    • Invest in the right tools and equipment

Keep It Authentic!

Authenticity can drive engamente to your videos. Show yourself as you are and show real content. Have fun with it and enjoy the process. It’s always very obvious when something is staged, or and act.

What Types of Content are People Most Likely to Share?

  • • Funny, entertaining, & memes
  • • Educational. #LearnOnTikTok is a popular hashtag for a reason.
  • • Inspirational & how-tos
  • • Controversial videos

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3. Short & Sweet

Keep it short and sweet. Aim for videos around 15 seconds to 1 minute. Attention spans are short on TikTok. Keep in mind however, to make sure your video starts with an engaging hook that immediately captures your audience. The longer a viewer spends on your video, the better it performs.

4. Use Trending TikTok Songs

TikTok videos that tend to have viral success often include trending TikTok sounds or popular music. Leverage trending sounds and music to ride the wave of popular culture. Explore the “Discover” page to find the latest trends. Incorporating popular sounds on your content can help increase discoverability. 

Even when using your own audio, you can add some background track to increase your chances. 

If you’re feeling particularly inspired, consider creating your own audio.

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5. Engage With Trends

Participate in trending challenges to tap into existing conversations and boost the discoverability of your content.

Knowing what’s hot among your target users can help you get great ideas for your own content. As you browse through TikTok, identify a trend and consider whether it’s relevant to your niche, or not.

💡Keep in mind trends are temporary so they may work only for a limited time.

Create Duet Challenges

Encourage users to duet your videos, this collaboration enhances engagement and widens your reach.

6. Timing Matters

Post during peak hours when your target audience is most active. Experiment with different posting times to find your sweet spot.

7. Compelling Captions

Craft attention-grabbing captions. Pose questions or create intrigue to encourage viewers to comment and share. You can also use your captions to open conversations. Here are some ideas: 

  • • Have a strong call-to-action at the end like  “hit the plus button for more content like this,” “comment with what I should show in my next video,” etc.
  • • Leave some questions unanswered so that questions will be posted on your video.

8. Collaborate With Others

Collaborate with other TikTok creators to increase your reach. Cross-promotion introduces your content to new audiences and it’s a win-win for both accounts’ exposure!

However, don’t just go crazy on partnerships; you need to choose a great fit for your followers’ interests and your brands values (whether it’s a personal brand or a business).

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9. Hashtag Strategy

Use relevant and popular hashtags to increase the discoverability of your content. Strike a balance between trending and niche hashtags.

To search for trending hashtags in your niche simply enter a keyword in the search bar (without the hashtag) and then tap on the Hashtag column. You’ll find a list of trending hashtags and the number of views they have.

DO NOT overload your post with hashtags. Three to five hashtags per post is enough for the algorithm.

10. Consistent Branding

Maintain a consistent aesthetic and theme. Establishing a recognizable brand helps build a dedicated following.

11. Share on Other Platforms

Share your TikTok videos on other social media platforms, like Instagram, to cross-promote and increase your views.

⚡ Read how to convert Twitch clips to TikTok videos!

12. Optimize Your Profile

Ensure your profile is complete with a catchy username, profile picture, and a compelling bio. First impressions matter.

13. Leverage Analytics

Use TikTok analytics to understand what works and refine your content strategy accordingly.

14. Keywords Play a Role Here Too

SEO works for TikTok too! You can give information about your video from your titles, descriptions, and captions. The more organically placed keywords (without the hashtag), the better!

15. Editing Skill Have a Say in It

It’s no surprise that a good video edit is way more attractive to users! Working on your editing skill is a great way to invest into your video quality! Adding captions, stickers, special effects, etc.

And Last but Not Least, Patience Is Key

Virality doesn’t happen overnight. Be patient and consistent in your efforts. Analyze, adapt, and keep creating. Keep experimenting; when something is not working well, shake things up and try a new format. 

Remember, there is no magic number of views or likes to guarantee virality. It’s a combination of creativity, strategy, and engagement that will elevate your TikTok presence. Following these tips will help increase your chances of creating share-worthy content and going viral on TikTok.

Save Time Using Placeit Templates

Placeit by Envato provides  templates that can be a game-changer, offering a seamless solution to save time and elevate the quality of your TikTok videos.

You can skip the creative block and dive straight into customizing visually appealing videos tailored for TikTok.

Tailor templates to your unique style effortlessly. Placeit’s user-friendly interface allows you to tweak colors, fonts, and layouts with just a few clicks, ensuring your video stands out from the crowd.

Also, exporting your videos is a breeze. Save time on formatting and resizing – Placeit delivers your TikTok video in the perfect dimensions for quick and hassle-free uploading.

Loving this? You might also want to check out 8 Tactics to Make Your Video Viral on YouTube.

FAQ

Interacting with your audience is key to building your following. Respond to comments, messages and engage with others in similar niches.

There isn’t a specific number of views that guarantees a video will go viral on TikTok. TikTok’s algorithm considers factors like views, engagement, comments, shares, and the speed at which the interactions occur.

The key is to focus on creating engaging, high-quality content that resonates with the TikTok community. Utilize popular trends, engage with your audience, and experiment with different content strategies. Analyzing your TikTok analytics can also provide insights into what works and help you refine your approach to increase the likelihood of your videos going viral. Remember, patience and consistency are crucial in the unpredictable landscape of social media virality.

The number of likes required for a TikTok video to go viral is not fixed, while likes are an important metric, TikTok’s algorithm considers a combination of engagement metrics, including views, comments, shares, and the speed at which these interactions occur.

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