Before you purchase your Placeit Workflow image, please be aware that your final file will be in a GIF format.

GIFs have several limitations that you’ll want to be aware of but the most important one is that they only support up to 256 colors. That means that certain colors may be slightly modified when our color reduction algorithm is applied.


They do not require your web browser to have a plug-in, Flash animations require the user’s computer to have the necessary plug-ins installed but GIFs are treated as normal images.

They have lossless compression so that the file size can be reduced without too much distortion, When you want to reduce the file size not too much quality is lost when compressing them.

GIFs are easy to use when creating a webpage, no special coding of formatting is required when adding a GIF to a webpage as they are normal image files.

And they are supported by all web browsers, there are very few web browsers that will not support animated GIFs.


They have a maximum color depth of 256 bit, Other image and animation formats have much larger bit depths but 265 bit is normally well suited to a webpage.

They can slow a webpage down, If large numbers of them are used on a webpage it can take a very long time for them all to load.

They often have a “blocky” or “pixelated” appearance, GIFs can give a blocky quality to images that are animated reducing the overall quality.

Their use of ‘Dithering’ to prevent harsh color contrast restricts how much the file can be compressed, Dithering takes up quite a lot of file space and therefore restricts how much the can be compressed.

The frame rate on GIFs is quite low and using too few frames will result in a jumpy and jittery appearance to the animation not a smooth image.

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